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years of experience
Manage staff and project teams to facilitate full project scope for variety of internet marketing campaigns and programs. Administer client budgets that range from $10K to $500K for a nationwide customer base to include clients in Australia and Canada. Consult and advise clientele to meet individual budgets and marketing objectives. Analyze client Google Analytic profiles and determine SEO tracking and goals. Establish an evolving SEO strategy based on Google algorithm changes. Conduct research and identify new ways to create keyword rankings based on continual algorithm changes in Google. Set-up and maintain monthly client reporting platform. Train and mentor sales representatives on strategies for sustained success with SEO and internet marketing. Ensure optimal communications and serve as a valued resource liaison between all teams and clients.
- Created new business strategies to effectively manage multiple clients at once.
- Increased marketing company bottom line by 30% in 3 years.
- Trained and mentored staff in optimal marketing service delivery that resulted in client retention and sustained business growth.
- Introduced new and successful internal management processes that led to enhanced training and increased sales through a better product cycle.
- Analyzed and reported on each client campaign in terms of analytical metrics; generated frequent reports and updates on all projects.
0-5 years of experience
Developed effective online marketing strategies in line with organizational brand and marketing strategy.
- Increased company gross profits more than 45% between 2005 and 2008.
- Leveraged strong knowledge of social media to create successful audience specific campaigns.
- Researched and understood audience and target markets, and shaped campaigns to ensure relevance.
- Collaborated with colleagues and suppliers to produce high quality customer output.
- Increased new customer leads through search engine optimization.
- Set up trade show displays strategies for gaining affiliates and new customers.
0-5 years of experience
Managed all marketing activities for www.insideARM.com, a subscription-based e-commerce news site with over $1 million in annual advertising revenue
- Developed and published quarterly industry events calendar (direct mail piece) with $100K in annual advertising revenue
- Exceeded revenue goals for research publications and webcast sales via email promotions and online advertising
- Secured article highlighting [company name] and www.insideARM.com in the April 4, 2007 L.A. Times.
- Collaborated with Marketing Director, Product Managers, and Editors to rebrand and re-launch www.insideARM.com
0-5 years of experience
Managed all marketing activities for www.insideARM.com, a subscription-based e-commerce news site with over $1 million in annual advertising revenue
- Developed and published quarterly industry events calendar (direct mail piece) with $100K in annual advertising revenue
- Exceeded revenue goals for research publications and webcast sales via email promotions and online advertising
- Secured article highlighting [company name] and www.insideARM.com in the April 4, 2007 L.A. Times.
- Collaborated with Marketing Director, Product Managers, and Editors to rebrand and re-launch www.insideARM.com
0-5 years of experience
Managed online marketing programs including affiliate program, paid search and partnerships.
- Provided detailed analysis of all programs, that allowed organization to continue with programs that increased the bottom line.
- Provided weekly and monthly sales forecasts, expense budgets and sales plans.
- Managed and analyzed contact strategy for organization which resulted in a 20% increase in sales.
- Eliminated unprofitable marketing program which saved company over $100,000 per year in expenses.
0-5 years of experience
Manage the RDstore affiliate program. Develop and execute affiliate marketing recruitment/reactivation strategies to build program. Number of active affiliates rose by 30%.
- Recruited “super affiliates” using existing partner relationships with sites such as Upromise, Ebates, and One Cause. Drove affiliate participation and negotiated placements resulting in 40% increase in sales.
- Executed monthly affiliate communications from conception to deployment.
- Oversee paid and organic search programs. Revenue increased by 20% and conversion grew by 5 percentage points.
- Performed search testing and optimized keywords for all products and categories. Reduced cost per order and cost per click while maintaining conversion growth.
- Launched affiliate and search programs for two additional brands, Country Store Catalog and Shop Taste of Home. New acquisition programs generated incremental revenue of 22% and 10% respectively
- Reduced affiliate program marketing costs by 75%.
0-5 years of experience
Managed the eBusiness strategy for JCPenney Portraits, Target Portraits and Flash Digital Portraits. These areas include million dollar search campaigns, bi weekly email campaigns to over 2 million subscribers, mapping and design of new Ecommerce and marketing websites, and creation and expansion of Social Media.
- Increased internet related portrait sessions by up to 200% yearly through website improvements, Email campaigns and keyword buying.
- Developed successful strategies for name acquisition with innovative ideas for contests, giveaways, viral videos and clubs.
- Through Facebook and Twitter created a following of over 30,000 fans that allowed us to promote offers and coupons.
- Managed numerous agency relationships and 3 direct reports.
- Optimized sites through SEO and link building techniques that allow our most important keywords to appear in the top 10 results on most search engines. These strategies have created a 45% annual increase in web traffic.
0-5 years of experience
Designed and developed new online marketing strategies and budgets that resulted in 20% more online leads for Property Management Company, with 90 properties in 4 states through effective:
- SEO: Optimized 90 property websites, corporate website and custom landing pages.
- SEM: Developed and managed paid search campaigns with Google and Yahoo which increased online leads by 7%.
- Created and executed email campaign strategy that resulted in increased email address opt-ins by 10%.
- Developed and delivered company-wide Internet Marketing trainings – both web-based and on-site.
- Established and grew company social media profiles by 5% on Facebook, Flickr and Twitter.
- Designed and developed unique landing pages and tracking system that tracked online campaign results from lead-to-lease.
- Created ongoing marketing reports that analyzed online campaign results for: website traffic and lead generation using Google Analytics, Level One, and Yardi Voyager.
10+ years of experience
Achieved numerous top 10 keyword rankings for company niche. See “online law school” and “online law degree”.
- Developed internet marketing plans that included use of pay-per-click advertising and search engine optimization
- Developed and managed pay per click campaigns and sales tracking system.
- Reduced pay per click budget by 900% due to improved natural rankings.
- Managed web analytics for identifying opportunities to increase website efficiencies
0-5 years of experience
Managed over 40 search engine optimization client accounts, bringing in a monthly income of approximately $20,000 per month.
- Optimized webpage content for high traffic keywords in search engines.
- Generated and sent client keyword ranking reports on a monthly basis.
- Worked with the client to identify their specific internet marketing needs and then coordinated efforts to fulfill those needs.
- Implemented current seo strategies for client and in-house websites.
- Captured leads and then implemented those leads in email marketing sales funnels.
- Trained employees on seo optimization strategies and best practices.
0-5 years of experience
Managed internet marketing campaigns including e-mail initiatives and web site updates
- Web-based copy writing
- Managed print brochure conceptualization and design
- Reported and analyzed e-mail campaign metrics using a customized graphical user interface
- Improved e-mail click-through rates by over 200% using redesigned e-mail layouts and innovative marketing copy techniques
- Designed and implemented rich media banner advertisements
0-5 years of experience
Led and managed marketing Web services team to develop organization’s websites.
- Worked with division product line managers to develop new product Internet marketing strategies
- Worked closely with Director of Marketing in strategic development of marketing campaigns
- Managed search engine optimization and banner ad placement
- Implemented Internet marketing and site development plans
- Developed usability and site architecture plans for new sites
- Researched and analyzed industry marketing trends
- Wrote and edited content for products and services displayed on website
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Internet Marketing Manager
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
