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0-5 years of experience
Built client relationships to create the broadest portfolio on the team while expanding internal responsibilities.
- Developed a strategic plan for a new six-product line that accounted for over $24,000,000 in net sales in its first year
- Used strategic thinking and relationship building to grow one of the team’s smaller accounts into the second largest
- Created a new research offering that generated approximately 14% of the team’s annual revenue in 2008
- Guided client from new product concept process to the final brand positioning and target consumer for a successful first-to-market new product launch
- Executed a $750,000 qualitative values-based study to successfully reposition an over-the-counter healthcare product line
- Selected by department head to work with senior management on the firm’s Employee Advisory Board. One of 12 representatives over 1,000 employees companywide. Conveyed employee concerns and created solutions to boost morale
0-5 years of experience
Led a research team of five market analysts, facilitated the informed decisions, rapid expansion and effective market strategy, and managed the use of market research within the whole organization.
- Recognized as the outstanding team leader for three successive years
- Designed forms and processes for planning, conducting and managing research projects
- Provided competitive analysis, market forecast, risk assessment for strategic projects such as national telephone and broadband network expansions and 3G license application
- Initiated the use of specialized software in analyzing data and the outsourcing services
- Prevented the loss of $15,000 by turning down results of a research auction hold by a subsidiary, which was proven not to be transparent
0-5 years of experience
Designed and led market research projects to identify new market opportunities and provide guidance for business strategy.
- Launched new product and technology capabilities worth $2.3 million in 2006.
- Performed market sizing and segmentation analysis to underpin global strategy
- Identified new product opportunities in excess of $7 million annually at existing accounts for revenue growth.
- Developed, controlled and managed global market research budget for maximum return on investment.
- Interacted with customers on a regular basis to identify and validate new product opportunities.
0-5 years of experience
Promoted to Market Research Manager. Created and managed $550K budget partnering with senior management, sales & operations, and product management to develop qualitative and quantitative research plans and goals. Developed survey instruments to better manage research projects across all product lines and customer segments; resulted in improved decision-making across organization. Established relationships with key market research firms.
- Created and managed market research library, a central repository for all completed research; resulted in improved productivity and reduced costs.
- Branding research improved competitive positioning and better-focused product strategies.
- Enhanced customer service standards using customer satisfaction and loyalty initiatives for customer base of 21,000 repair facilities and 300 insurers.
- Better aligned the company’s strategic objectives, presented results and recommendations to management.
6-10 years of experience
Led research activities for Federal, state and local government sector business development.
- Supported corporate branding through cultivation of key industry relationships and management of tradeshows and related events.
- Helped design internal account plan template that focused and increased captured business by 10%.
- Produced research-driven account plan drafts, including opportunity and key metrics analysis.
0-5 years of experience
Developed and managed client relationships bringing in over $1M annually by understanding brands business issues and translating them into research objectives and plans.
- Drove communications on project proposals, survey design and budget allocation across internal teams, customers and vendors facilitating on-time delivery and 100% customer satisfaction.
- Supervised a 10 member global cross-functional team to simultaneously manage 12 large multi-phase research projects (including primary (qualitative and quantitative), secondary research and predictive analytics) from inception to execution.
- Created and managed central repository of best in class research reports.
- Designed, analyzed and presented a landscape analysis study for an acne product among teens, utilizing complex predictive analytics and multiple large data sets.
- Increased client’s consumer brand awareness and retention rates by 20% using innovative research methodologies and translating data into key insights and actionable brand recommendations.
- Led segmentation analysis to refresh client’s historical segments to improve effectiveness and efficiency of marketing spend by 10%.
- Created and managed a vendor of excellence list, identifying best research partners consistently meeting and exceeding expectations.
- Led quarterly team activities and volunteer efforts to build employee morale
0-5 years of experience
Executed all phases of pharmaceutical and healthcare market research projects to meet all critical timelines, including questionnaire design, interpretation, implementation, and writing analyses of market research data.
- Created analytical reports and presentations, presented findings, and provided post hoc analytical consultation to clients.
- Managed the coordination, analysis, and presentation of research initiatives for focus groups, phone and internet studies and convention surveys.
- Guided clients’ decisions regarding business plans for their pharmaceutical sales and marketing campaigns.
- Interacted directly with senior management on higher level projects.
- Advised and instructed new employees on the role of the research department and facilitated training.
- Streamlined questionnaire quality assurance process and improved overall survey design.
- Implemented rate and inventory controls based on supply and demand and competitive opportunities to maximize revenue generation.
- Formulated demand and revenue forecasts for yearly business plan and monthly current estimate.
- Provided revenue analyst overview and training for new hires in addition to ongoing guidance and leadership.
- Increased 2006 revenue by $34.6M; a yr/yr increase of 20%.
0-5 years of experience
- Reported directly to the Regional President and supported 38 divisions and Corporate office.
- Sourced, negotiated, and prepared purchase and sale agreements to acquire land valued over $300 million.
- Conducted sales and marketing strategies in delivering 4,000 homes and annual revenue of $500 million.
- Negotiated workouts and evaluated the feasibility of development projects valued at $200 million.
- Managed all aspects of the due diligence process including collaborating with company executives, brokers, engineers, land sellers, consultants, insurance and title companies, escrow, and land sellers.
6-10 years of experience
Managed syndicated and proprietary studies within automotive, sports, and telecommunications industries.
- Managed, mentored and trained a team of researchers in producing reports on time and error free.
- Communicated well with various departments and vendors to stay within proposed deadlines.
- Involved in questionnaire design and QC for syndicated and proprietary studies (paper, online).
- Reviewed and analyzed data using analytics tools (mTAB, SPSS).
- Translated findings into reporting deliverables.
- Presented to clients within various industries.
- Assisted in the development, production, and reporting of the Escaped Shopper Owner Loyalty, and Avoider syndicated reports.
10+ years of experience
Developed the sales and revenues forecasts totaling $1billion annually using econometric modeling for various customer classes. Maintained a record of accuracy within 95%.
- Developed individual sales forecasts for large industrial customers.
- Utilized statistical methods (regression) in SAS to determine effects of weather and appliance usage on sales.
- Provided monthly variation reports for senior management.
- Implemented the use of ForecastPro software to improve the forecasting process.
- Responsible for market research activities which included sample design, implementation and analysis of company appliance saturation survey; merged internal data with Claritas; used results to identify market trends.
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Market Research Manager
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
