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Media Buyer Resume Samples
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0-5 years of experience
Media Buyer for an in-house agency that planned and purchased media for a leading consumer finance company.
- Oversaw the English & Spanish media planning/buying for 50 plus U.S. markets including but not limited to Philadelphia, Dallas, Houston, Chicago, Las Vegas and Albuquerque.
- Created and maintained productive and open relationships with media representatives, which provided valuable market insight and competitive rates in turn resulting in added exposure.
- Aided in the development of quarterly marketing budgets.
- Developed regional and local marketing plans each quarter as well as a comprehensive Local Store Marketing (LSM) tactics for new store opening plans.
6-10 years of experience
Purchased Media for Carolinas HealthCare System (CHS): 2011 second largest Advertising Client in Charlotte Market (National DMA #25)
- Helped manage advertising spend from $3.5 million to $5.6 million in 4 years
- Developed relationships, negotiated aggressive rates, and contracted buys with all media partners in Charlotte Market
- Executed media buys including print, digital, & out of home to increase brand awareness
- Performed needs assessment, put together recommended advertising campaigns, and presented to client
- Helped manage media plans for 30+ marketing reps within CHS Marketing Department
- Oversaw advertising of 11 hospitals and 500 physician practices so they did not overlap their advertising campaigns resulting in competition against one another
- Strong organizational and time management skills resulting in advertising deadlines being met
- Responsible for knowledge and education of new trends in advertising
0-5 years of experience
Established and matured strong relationships with clients and vendors
- Produced over $525k in rate savings for existing business in order to provide the company with incremental profit in FY 13
- Consistently negotiated media rates for various forms of print and digital media
- Coordinated order confirmations to media publications including the program name, quantities, rates and zoning information
- Reported savings and progress to senior management in bi-weekly meetings
6-10 years of experience
Daily client correspondence including daily/weekly reporting of campaign results
- Managed client’s advertising budgets of $25k – $300k/week
- Planned, purchased, monitored, managed and/or refined direct response media buys daily to client’s cost per lead, call and/or sale goals and income ratios if applicable
- Identify, evaluate and recommend new media channels for consideration of clients media mix
0-5 years of experience
- Purchased all radio and print media for eight state territory (over 100 stores)
- Negotiated and presented annual contract rates
- Researched and recommended available media for new stores
- Maintained productive relationships with account executives
0-5 years of experience
- Bought Radio, TV, Cable and print media for 21 automobile accounts locally and across the country
- Managed 4 million dollars plus in annual billings
- Researched, planned, negotiated and bought all facets of each market/account
- Assisted with implementation of new business pitch presentations
- Communicated with all departments to ensure successful campaigns
0-5 years of experience
Aggressively and effectively negotiated and bought various media vehicles on behalf of individual clients
- Responsible for analyzing and forecasting market trends and provided recommendations to internal planners
- Managed clients’ budgets and strategized expenditures to benefit the client’s bottom line.
- Analyzed weekly results and made appropriate changes to media buys
- Clients: Florida Power & Light (General Market), Publix, Southeast Toyota, BB&T Bank, Florida Lottery (Hispanic & General Market), Orlando Tourism & Mexico Tourism
6-10 years of experience
Plan and negotiate local and national TV media buys for several direct response clients
- Track, analyze and interpret results of media expenditures to ensure progression towards clients’ goals
- Provide optimization recommendations to clients and make revisions to media buy
- Partner with traffic and accounting departments to guarantee creative is properly delivered to stations and all billing issues are resolved
6-10 years of experience
- Developed advertising campaigns for high end jewelry.
- Managed and negotiated media buying with major networks.
- Handled inventory, managed invoices, and balanced advertising budgets.
- Designed, and promoted advertising materials for a major company.
- Placed media over many markets, in multiple states.
0-5 years of experience
- Assisted buyers with negotiations and purchases for National TV
- Maintain national TV buys and post-buy results for six active clients
- Documented all negotiations, makegoods and credits in internal system
- Communicated daily and gained relationships with Ad Sales reps from numerous networks
- Appointed liaison for all internal 2014 upfront presentations
0-5 years of experience
- Assisted and relieved Senior Media Buyers of regular maintenance on all buys in numerous top markets
- Completed client assigned tasks and requests by Associate Directors of Local Broadcast
- Sent client-approved schedules to stations; receive signed confirmations, and verify contracts for accuracy
- Resolved billing discrepancies for clients placing spot buys, provide planning w/market conditions & projected cost
0-5 years of experience
Negotiated and purchased advertising time and space for clients such as Lexus, Verizon Wireless, Gulf State Toyota, General Mills, Hallmark, Delta, and Sonic Restaurants on local and national television and radio.
- Assist five Senior Buyers on 17 markets throughout the United States
- Cultivate a strong working relationship with representatives from TV and radio stations
- Juggle multiple priorities to meet deadlines set by clients in fast paced environment
- Consistently working long hours to achieve team goals
6-10 years of experience
- Research the latest trends in media and determine the most effective way to use our clients advertising budgets depending on what end result is desired.
- Distribute all ads to the appropriate media outlets
- Create advertising budgets and calendars for clients.
- Create TV, Radio, Newspaper and Mailer ads.
- I started at Chase Marketing as an assistant account manager then advanced to account manager, after which I became the traffic coordinator and assistant buyer. I was the lone media buyer in 2014 until Chase Marketing hired a Media Director to run our growing media buying team in the spring of 2015.
0-5 years of experience
Gathered and organized media costs from media outlets, station sales representatives, and subscriber databases
- Built and placed buys for television, cable, radio, and outdoor
- Worked with clients to develop effective media strategies
- Tracked opponent’s media buys
- Delivered traffic instructions and confirm spot delivery with stations/networks
- Managed post-buy reconciliation of accounts
0-5 years of experience
- Handled media scheduling, negotiating and monitoring with countless vendors in various markets.
- Scheduled television, print and radio advertisements for multiple campaigns and events on a monthly basis.
- Generated ongoing budget reports for campaign and market spending while analyzing campaign effectiveness.
- Coordinated launch of media campaigns with marketing and special events departments.
- Accountable for staying up to date with industry research, strategies and trends.
0-5 years of experience
Responsible for continuously developing and creating media strategies based on client objectives.
- Responsible for the planning, negotiating, buying and maintenance of media buys.
- Develops and maintains relationships with vendors to work towards the overall goal of each client and is constantly in tune with marketplace conditions and changes within the media.
- Work with the account executives to continuously monitor, develop, and adjust media schedules based on performance feedback from the clients.
- Traffic Coordinator -Responsible for trafficking commercials and ensuring that they arrive to stations and networks by negotiated deadline and that all materials are received.
6-10 years of experience
Account lead on major retailers and responsible for accurate tracking of contract completion
- Negotiating high volume contracts for major retailers and reaching budgetary goals
- Certified in Microsoft Outlook, Excel, Word, and PowerPoint
- Maintain and establish relationships with customers/vendors
- Multi-tasking to reach company/client goals and needs
0-5 years of experience
Negotiate, purchase and monitor advertising space and airtime on behalf of our clients
- Service multiple client accounts with varying deadlines and objectives
- Analyze market research and study demographic data of a wide range of media outlets to determine which is the most effective approach in reaching the targeted audience
- Supporting the President, Media Director, Account Executives and other Media Buyers
0-5 years of experience
Develop and design powerful, clear media plans and strategies across several marketing channels
- Manage agency relations with online vendors and media partners, both regional and national
- Create advertising campaigns through Microsoft Excel
- Negotiate and deliver aggressive rates for all advertising mediums
- Execute buying and placing all traditional and digital advertising
- Maintain media invoices and publication payments for all clients
- Compile monthly reports for month-to-month growth
0-5 years of experience
Negotiate and buy interactive media and call center lists on CPL, CPC, CPA, CPM cost methods
- Work with vendors, technology and accounting to resolve any campaign setup, tracking and billing issues
- Author and edit the writing of media documents including timelines, IOs, media plans, marketing materials and legal agreements
- Monitor and advise on new trends in interactive media buying
- Traffic controller for selecting, implementing tracking and distributing creative materials for buys
- Perform in-depth projection and ROI analysis
0-5 years of experience
Reconcile billing reports for Television and Radio advertising by resolving any discrepancies
- Maintain business relationships with Television and Radio station representatives from various markets
- Guide new associates to become successful in their position
- Coordinate and book advertising for a large automotive company in various markets
- Ensure ad buys for assigned markets are accurate before submission to the supervisor
- Proof and input make-goods for assigned media buyers
- Assist senior media buyers in stewarding buys for various markets
- Assist in maintaining organization of senior buyer’s desks
0-5 years of experience
Maintain external/internal data on 800+ newspapers
- Analyze market and make newspaper recommendations for ad campaigns
- Negotiate costs to receive maximum impressions within ad campaign budget
- Work with procurement team to develop negotiation strategy for annual circular buy
- Analyze new vendor products to determine alignment with annual marketing strategy
- Meet with vendors to review their goals/products for mutually beneficial strategies
- Update circulation numbers/newspaper data in Focus for weekly circular paper buy
- Trouble-shoot delivery issues
0-5 years of experience
- Provide RFP’s based on client’s target market, budget and DMA’s for products
- Handle range of client’s advertising needs in newspaper, OOH, and digital markets
- Research, traffic, purchase and execute campaigns with net worth over 900K
- Direct existing campaigns and create new ways to lower attrition and maximize profits
- Build relationships with new vendors as well as new business to grow market research
6-10 years of experience
- Purchase and place media for in-house advertising agency. Communicates with sales representatives from newspapers, television and radio stations. Communication includes negotiating advertising rates, placement and bonus compensation for the client.
- Utilize market analysis along with information from the media analyst in order to maximize effective placement for the client’s advertisements.
- Analyze ads, update the client of effectiveness of current campaign and provide recommendations of new areas to test in all mediums.
- Places monthly budgets for the client ranging from $10,000-$90,000 in the most effective areas based on data analysis and negotiation.
0-5 years of experience
- Buy, place and monitor commercial space for client national broadcast campaigns for up to forty Mattel Toy brands.
- Utilize strong negotiation skills in upfront, and scatter buys to ensure the most cost efficient rates.
- Research and identify effective means of communicating with target audience for multiple brand divisions.
- Mentor and train multiple assistants in media math, inventory management, research programs and general industry knowledge. Supervise and manage daily tasks of two direct reports.
- Verify and reconcile invoices monthly. Execute year-end billing reports, in order to guarantee correct brand division budgets base on delivery.
- Brainstorm innovative integration ideas across multiple platforms for a variety of brands.
- Delivery comprehensive campaign post reports.
0-5 years of experience
- Negotiated rates and bought advertising spots for current and prospective clients, typically attaining discounts at 50-90% off published rates. In this process, I created and sustained relationships with major vendors and media properties throughout the country.
- Collaborated with executives to plan the most efficient media campaigns to achieve client goals – working in all areas of media planning such as research, strategy development, and budget allocation.
- Designed and built PowerPoint presentations for executives to pitch to current and prospective clients.
- Managed prospecting for the company, including finding and qualifying new leads, searching contact information, and distributing leads to executives/cold callers.
- Researched and analyzed competitive data and created Excel reports for review.
0-5 years of experience
- Responsible for keeping media kits organized and up-to-date
- Assisted in clearing all discrepancies and matching invoices for all accounts
- Assisted in maintaining all media buys and responsible for post-buy results
- Set up and input media buys
- Update and adjust all broadcast ratings per demographic each quarter
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
