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6-10 years of experience
Promoted from an editor position to Media Manager to lead the video department to a higher level of quality and professionalism
- Increased YouTube views over 50% in 2010 compared to the previous two years combined
- Edited “Why [company name] is in Sierra Leone” which helped [company name] become the #9 Most Viewed Non-Profit YouTube Channel on 4/1/11
- Created several 0:10 and 0:15 ads which aired on CBS SuperScreen in Times Square in New York City
- Edited a 30-minute infomercial which led to a single $10,000 donation among others.
- Prepared materials for international use with [company name] national offices
0-5 years of experience
Managed all social media presence and content on multiple platforms. Utilized social media analytical data and metrics to measure effectiveness. Designed new, engaging content. Developed communications and customer engagement strategies, including contests and giveaways, to enhance brand-awareness. Planned, developed and wrote feature articles and content for the magazine and website to drive traffic. Developed new industry relationships via tradeshows and social media including management and editing third party resources to develop engaging content.
- Initiated first effective social media marketing and managed all online activities for 1105 Media.
- Established “the voice” of the brand with social media, blogging and content development devoted to the security industry.
- Planned and created robust social media presence to support sales and marketing teams.
- Doubled website traffic from 15,000 average visitors to 31,000.
- Nearly tripled social referrals from 410 monthly average referrals to 1,100.
0-5 years of experience
Enhanced ROI and optimized local SEO, SEM and social marketing – improved social media performance with targeting, coordination and content enhancement, increasing engagement by 200%, followers by 580% and CTR to 1,750% industry average. Designed and executed digital marketing campaigns involving multiple coordinated social media channels, SEO and Web design. Conducted seminars and created comprehensive reporting system to illustrate the link between social media marketing and proven lead generation.
- Created Google AdWords and Click-to-Web ads with an average of 3.5% click-through-rate
- Created Post Engagement ads with an average of $0.01 per engagement
- Established local search profiles that ranked of SERPs and managed client reputation
- Increased engagement to 179,712 Reach, 1,120 Shares and 2,521 Likes on a single post
- Executed promotion that exceeded projected 200 metrics, with over 410 entries
- Reported on coordinated digital marketing, with analysis integrating and illustrating data from sources such as Google Analytics, Bing, Eloqua, UberVU, NUVI, SproutSocial, Facebook Insights and Twitter Analytics
- Proved lead generation from Twitter and Facebook ads and installed reporting system coordinating SproutSocial with Google Analytics
0-5 years of experience
Elaborates & facilitates creative concepts to produce topic ideas for blog posts.
- Directly responsible for composing blog post with a maximum of 400 words completed monthly.
- Increased traffic to current employer’s website 40% via social media strategy compromising YouTube, Facebook & Twitter.
- Increased revenue gains & brand awareness through use of social media.
0-5 years of experience
Originated digital presence for [company name] and NET TV, nonprofit traditional media entities, by establishing brand awareness across social media platforms in English and Spanish. Instituted best practices and executed innovative campaigns to generate audience, build community, increase engagement, and yield website traffic. Facilitated launch of company website with outside design agency. Managed online public relations.
- Developed digital marketing infrastructure for DeSales and its diverse media properties.
- Created and curated social media content; managed all social media platforms, editorial calendars advertising, and promotions.
- Led cross-functional teams to develop and execute social media strategy for clients.
- Supervised Editorial Assistant in A/B testing, conducting competitive analyses and audience demographic research; provided creative guidance in curating content consistent with brand voice.
- Initiated and led company-wide social media workshops and information sessions, resulting in increased employee awareness of and participation in new digital marketing efforts.
- Launched and produced NET TV daily subscriber email newsletter; achieving an average 8.35% click- through rate and increasing NET TV website traffic by 13%.
- Analyzed qualitative data and quantitative metrics to calculate ROI; consistently exceeded marketing goals.
0-5 years of experience
Constructed social media campaign to coincide with school year and development events
- Analyzed and reported social media presence, engagement, and effectiveness on all platforms
- Engaged in consistent interactions with clients, donors, and fans
- Developed and managed mobile and online based fundraising campaign, #CE4CP
- Generated $21,000 in sales via Summer Camp 2015 recruitment
0-5 years of experience
Created content calendars for all social media platforms and managed populating content in both English and
Spanish
- Acted as a key member and resource to the administration and managerial team, providing strategic point-of-views on business and growth opportunities
- Lead the planning and execution of all company events, including the annual Anniversary Gala for over 500 people
- Developed and organized curriculum for seven classes, while teaching 40 students on a daily basis
- Managed the school’s accreditation process, resulting in [company name] becoming the first American accredited
0-5 years of experience
Developed marketing plans, working closely with senior management in creation, organization, timelines, and accomplishment of marketing campaigns, tradeshows, print and web-based marketing programs.
- Wrote and produced eblast marketing campaigns and distributed them to the proper audience.
- Managed aspects of trade show needs, including design of booth graphics, promotional advertisements, and interactive media. Experienced in travel.
- Created and updated all new marketing and sales leads in database.
- Researched and interpreted information on competitors, customers, market needs, and industry trends to better understand and promote product.
- Networked weekly with publishers, controlled, designed, and updated all interactive, print, and digital media.
- Promoted from Marketing Assistant to Marketing Media Manager.
0-5 years of experience
Provides senior-level leadership and subject matter expertise on all aspects of social media to media properties throughout the US, developing strategies, identifying opportunities, and managing products and programs to enhance social media resources and increase revenue generation. Develops and oversees execution of social media products, contests, and promotions for all properties, utilizing tools such as Facebook, Twitter, LinkedIn, Pinterest, and Foursquare as well as applications for Facebook pages to produce sales/revenue generating opportunities. Main social media project manager and partner to individuals and groups in various editorial and advertising/sales departments organization-wide; ensures that all team members have the necessary knowledge, skills, and information to complete all project deliverables within set parameters.
- Key factor in generating $4M in revenue from social media products nationwide
- Centralized structure at multiple properties governing contacts, creative, and legal for social media contests/promotions
- Evangelized social media best practices throughout the organization
- Invited to present “Facebook for Beginners” at industry seminars and company-created expos
- The 2011 & 2012 USA Pro Cycling Challenge and Denver Post
- Denver Broncos Contest Sponsored by Denver Post and A1 Roofing. Targeted Denver area market in a quick, 2.5-week contest. Launched and grew new page from 0 to 4704 fans and secured 6,174 entries
- San Francisco Flower & Garden Show and Contra Costa Times. The 10-day contest was promoted throughout the entire San Francisco Bay Area. Raised number of fans from 4,582 to 5,666 (1,084 new fans) or 23.66% increase, well above 5% goal
- Shady Maples and Daily Local. Promoted 30-day contest throughout the West Chester, PA region. Secured 1,537 new fans against goal of 266 (increasing from 5,325 to 6,862 or 28.86%) and attracted 1,026 entries
0-5 years of experience
Managed online marketing through content and social media on the company blog, Facebook, Google+, LinkedIn, and Twitter. Assisted with analyzing key metrics using Hootsuite and Google Analytics.
- Launched company blog and managed editorial calendar, personally writing 30+ articles including well-researched original content and industry summaries with WordPress.
- Initiated a 646.7% increase in Facebook fans and a 871.1% increase in Twitter followers in Q1, and saw an increase of 60.21% in Twitter followers through Q3 (Tweets earned 26.7K impressions from 8/20/14-9/16/14).
- Rapidly increased engagement, brand awareness and website traffic through LinkedIn and Google+ community discussions and Twitter Chats.
0-5 years of experience
- Launched social media, email, direct mail, phone campaigns to attract webinar and roadshow attendees.
- Analyzed target profile and established target qualification process that reduced cost by 70% and helped close $2.5 million in deals.
- Envisioned and launched company’s social media initiatives for Twitter, YouTube, LinkedIn and Facebook; formulated strategy and execution plan.
- Responsible for messaging and copywriting of marketing assets; led, planned and participated in trade shows.
0-5 years of experience
- Creatively designed email communications through emailing site Mailchimp, to stimulate a more marketable approach to engage and inform regular costumers on sales and new clothing.
- Collaborated with design team to photograph clothing to stimulate sales on social media accounts.
- Monitored effective practices for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Increased engagement on social media sites resulting in a 25% increase in social media followers, page interaction, and Facebook likes within two months monitoring online ratings and respond accordingly.
0-5 years of experience
Partnering with marketing and communications leaders to define and implement traditional and non-traditional marketing methods to grow sales leads and increase audience engagement.
- Social media manager; oversees content, planning, creation, execution, and tracking. Increasing Facebook channel engagement 21% in 6 months.
- Digital content marketing, supporting organic search engine optimization (SEO) strategy and tactics.
- Implement regular digital audience analysis and recommendation to provide an accurate picture of who our customers are.
- Enhancing marketing to sales lead conversion rate from 15% to 46% using organic content.
- Created, launched and continually promote organic SEO web pages and digital footprint. Increasing ranking in internet search results for targeted key words.
0-5 years of experience
- Oversaw content production and social media scheduling for [company name]’s three Facebook pages and Twitter handle utilizing Hootsuite
- Analyzed and reported social media metrics for Philly2night’s Facebook and Twitter utilizing Hootsuite to ensure steady fan growth on all platforms
- Maintained customer relations at Philly2night partners’ promoted events to ensure guest satisfaction
0-5 years of experience
Coordinated volunteer service camp for teens with a team of 9 leaders across 7 US cities over 8 weeks; a paid position
- Managed a Media Assistant; conducted set-up, takedown, and maintenance of program area and media equipment
- Controlled stage lighting and audio / visual during programs
- Created videos and picture slideshows documenting camper experience for each camp week
6-10 years of experience
Edited, Color Corrected, and Audio Sweetened various episodes of [company name], 10 Grand in Your Hand, My Yard Goes Disney, Backyard Blitz, and American Shopper.
- Developed and maintained post production schedules for over 10 season (approx. 150 episodes) of the above listed shows.
- Wrangled all digital media, and acted as AC on dozens of shoots for the above listed programs.
- Organized all media, and maintained a digital library for television programs on HGTV, DIY, and Fine Living Networks.
- Researched, developed, and oversaw a company switch in editing systems from Final Cut Pro 7 to Adobe Premiere Pro CC
0-5 years of experience
Implemented effective marketing strategies through social media for Internet-based boutique.
- Maintained positive customer relations and carried out all purchase and shipping activities in a timely manner.
- Managed incoming money as well as documenting production and sales.
- Respectively and professionally navigated every situation involving customers and vendors.
10+ years of experience
Directed and coordinated marketing activities to promote products and services
- Initiated market research studies and analyzed findings
- Analyzed business developments and monitored market trends
- Coordinated art and graphics creation for effective merchandising
- Identified value propositions and key messages for all of the company’s marketing campaigns
- Preserved brand integrity by monitoring the consistency and quality of marketing content
- Developed and implemented campaigns for email, online advertising, and search engines
0-5 years of experience
Empowered students to make healthy, more informed decisions on responsible behavior.
- Administered surveys for market research.
- Developed health messages for print and video.
- Analyzed market research in order to develop and create a social media plan.
- Updated content on daily basis through all social media networks, (Facebook, Twitter and Instagram).
0-5 years of experience
Proven Sales Leader with experience in Advertising Sales. Specializing in SEM & SEO, Directional Advertising, Behavioral Targeting, Website Development, Video and Online Directory Advertising. Google Adwords Certified.
- Driving 4 sales teams to gain in digital revenue net 11% YOY and 27% YOY new digital growth.
- Directing 40 sales representatives to develop forward thinking, data driven analysis and recommendations that align clients’ goals while creating high-impact opportunities to pitch to clients.
- Develop plans for digital knowledge, customer acquisitions and structure for market canvass.
- Manage over $13M in digital advertising between SEM, Display, Mobile, Video and YP.com.
- Monitor and report on effectiveness of clients’ campaigns while developing and communicating plans with analyst.
- Design and provide advance sales training to 35+ reps and initial sales training to new hires.
0-5 years of experience
- Grew NRG’s social media presence by sharing fresh content and interacting with followers
- Organized, implemented, and tracked all social media ad campaigns
- Monitored analytics to social platforms including Facebook, Twitter, LinkedIn, Google+, and Pinterest
- Measured traffic to the company blog and created weekly reports using Google Analytics
- Wrote engaging content that encouraged readers to become dedicated followers
- Edited and approved all blog articles prior to posting to ensure they meet company standards
0-5 years of experience
Provided direction to and supervision of a staff of 6 Guest Services Representatives.
- Expert in the Blackhawk Network gift card sales program – train all staff on program and prepared all daily, weekly and monthly reconciliations. Identify and troubleshoot any system problems.
- Corporate gift card sales to local businesses – $75K in transactions per quarter.
- Prepare weekly staffing schedules and approve all staff payroll.
- Assisted Property Manager, Operations Manager and Marketing Department with various projects, daily property management and event planning.
- Develop and manage online marketing campaigns for [company name] effectively driving brand awareness, engagement and traffic to social media pages.
- Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of properties accounts
0-5 years of experience
Led strategy development of integrated media campaigns, including construction of media plans, briefs, budgets, tactics and project timelines. Worked on various high-profile titles, including Grand Theft Auto, Red Dead Redemption, Max Payne 3 and L.A. Noire.
- Provided financial oversight, including managing multi-million dollar budgets and departmental financial plans.
- Served as liaison with media buying agency and internal creative teams to produce and traffic marketing assets for the execution of advertising and promotional campaigns across traditional and emerging media channels, including broadcast, out of home, print, radio, paid search, digital, social and mobile.
- Oversaw cross-functional marketing and sales teams on conceptualizing global brand strategy, creative direction and long-term title planning.
- Developed relevant white papers and case studies of sales analyses, social media trends and marketing strategies for presentation to internal and external audiences.
0-5 years of experience
- Provided account support and feedback to customers on social media outlets, including Twitter, Instagram and Facebook.
- Troubleshoot accounting software for company executives and commercial clients.
- Created photoshop deliverables in email. Delivered required materials emails, booklets and forms from management.
- Trained new employees on 4 week course on company materials, averaging 30 people a week.
0-5 years of experience
Implemented and identified enhancements in social media to promote and increase online traffic
- Managed and facilitated [company name]’s facebook and twitter account
- Worked closely with the CEO to help promote local events
- Trained new interns in areas of social media promotion
0-5 years of experience
- Developed media plans for all console & mobile game releases (branding & DR campaigns)
- Led strategy for online (display, search & social), TV, OOH & print advertising
- Managed in-house community team and supported social & web (SEO) initiatives
- Collaborated with brand, web & CRM teams throughout all planning, execution & post analysis
- Issued contracts with vendors & worked closely with accounting to maintain billings
- Negotiated costs & placements, resolved discrepancies, monitored analytics & managed optimizations
- Oversaw & provided final direction to media agency on paid media campaigns
0-5 years of experience
Created ideas and models for future marketing campaigns as well as company branding
- Created material for brainstorming sessions
- Represented the company by attending various events for the purpose of networking and content creation
- Managed Social media content for the company
- Presented the benefits of social media and search engine optimization (SEO) to clients
- Created content for social media such as taking photographs and writing blog posts as well as regular posts on various social media platforms
- Researched material for marketing strategy as well as for client presentations
0-5 years of experience
Lead all social media efforts for the Fox Theatre, the Fox Theatre Institute, private events and tours.
- Have increased Facebook likes by 14%, Twitter followers by 31% and Instagram followers by 75% in first year.
- Oversee email marketing campaigns for all events at the Fox Theatre.
- Manage and create new content for the organizations official website, FoxTheatre.org.
- Charged with developing new opportunities in technology area including bringing IBeacon technology to Fox.
- Provide graphic design support for projects as needed.
6-10 years of experience
Increased online visibility & presence for the organization through maintenance of social media sites on a daily/weekly basis. Increased sales and registration for events through online and televised
- Produce & Edit 30 minute video for national weekly telecast
- Run Social Media campaigns & update social media sites
- Create, publish, copy edit, and market online video promos and e-blasts to promote and sell events
- Coordinate and assist talent during video shoots
- Direct 2 – 3 camera video productions
- Manage a team of individuals, including youth, to shoot, edit, produce and sell DVDS/CDS/MP3S
6-10 years of experience
- Boosted page views from zero to 100k for main client.
- Managed social media accounts for events such as IBM Global Summit (we trended).
- Engaged customer complaints, compliments, and general interactions to create a sense of community for clients.
- Write short form and long form blog posts detailing company products and services.
- Create social media focused product demonstrations, providing voice over and on camera personality.
- Provided SEO analysis to enhance PPC ROI, and maintained a CTR above 2%.
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Media Manager
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
