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Media Planner Resume Samples
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6-10 years of experience
- Singlehandedly implemented an audience research tool across an entire year-long campaign, spanning 15+ publishers and thousands of individual placements, and worked with the analytics team to analyze results
- Fully trained a new assistant after having only been at the company for two months and continued to mentor and nurture his growth in the role
- Promoted to Media Planner after 8 months
- Collaborated with the team during upfront planning to negotiate rates that saved the client $10MM+
0-5 years of experience
Managed the agency’s largest media account, a CPG client. Defined client requirements and project parameters and led team members in the development and delivery of campaign strategy and digital collateral. Worked on campaigns from start to finish, media recommendation, implementation, execution, optimization, EOC reporting, and financial reconciliation.
- Planned and executed brand awareness and DR Campaigns
- Developed strategies and hypotheses for media plans
- Managed campaigns with multi-million dollar budgets, maximizing the return for Client’s media spend
- Organized and developed processes for the Media Team, templates, best practices, and QA docs
- Worked with Analytics team to gather and analyze reporting of each campaign
0-5 years of experience
Steward current campaigns and analyze completed campaigns to identify successful plans/strategy and improve or eliminate any inefficiencies
- Provided excellent client service by proactively communicating with clients on an ongoing basis
- Selected by upper management to lead the annual “Away From Home” campaign for Keurig Green
- Prepared and proofread presentation communications for superiors
0-5 years of experience
Planned and bought media schedules for PREIT’s 40 retail mall properties. Collaborated with clients in developing strategic media plans that delivered optimal results within budgets. Performed all account management responsibilities and maintained relationships with various mall clients.
- Selected / integrated appropriate media vehicles, print, digital, radio, TV and out-of-home
- Monitored project milestones to ensure desired ROI. Throughout campaign, focused on audience reach, flight dates, and campaign performance and adjusted as needed
- Researched and presented local media opportunities with recommendations to clients
- Negotiated rates and added value with media vendors
- Spearheaded RFP and negotiated online ad network buys for large campaigns.
0-5 years of experience
Compiled comprehensive research of target audience behaviors and media consumption
- Developed, executed and evaluated B2B and B2C media plans; utilizing print, television, radio and online media
- Assisted in the launch of MasterCard’s first prepaid consumer product campaign
- Prepared and analyzed in-depth quantitative competitive research – issued to client quarterly
- Established and maintained working relationships with clients, partner agencies and media vendors- lead contact for several trade plans
0-5 years of experience
Provided marketing and media buying support to all of company’s Central Region markets.
- Responsible for marketing and promoting web and mobile newspaper subscriptions.
- Assigned additional responsibilities, including scheduling and placement of print and online advertisements.
- Managed digital campaign strategies, billboards and broadcast advertising targeted at increasing online sales. Efforts helped generate a 30% increase in online subscribers for The Tennessean newspaper.
- Responsible for copywriting and creative implementation of consumer marketing ads.
- Acted as liaison between local market and corporate staff on budgets and other projects.
- Negotiated trade agreements with local vendors.
- Took initiative to train staff at all Central Region newspapers in Exact Target e-mail software package.
- Social media campaign management. Implemented a social media marketing campaign that generated 6,000 “likes” on Facebook. Campaigns were cost per click new ads on Facebook and Twitter, targeting increased sales for the online subscription.
0-5 years of experience
Utilized appropriate media research tools to develop digital media plans for Cisco, WebMD, TaxAct
- Managed the day-to-day tasks of plan implementation and optimization.
- Provided weekly results and led reporting calls with clients.
- Initiated and maintained all aspects of budgeting and media billing.
- Negotiated pricing with media partners to drive efficiency during the optimization process.
- Provided updates to agency partners on the status of campaigns.
0-5 years of experience
Managed Google Search/Facebook Fan Acquisition/Digital Lead Generation campaigns
- Prepared top-line/detailed plans with developing campaign materials: ad themes, list of good keywords, ad texts, picture, landing pages, ad tracking codes, data extraction tool, etc.
- Collaborated with creative/production/client service teams to get the materials effectively done and approved by clients
- Mentored/supervised teammates to set up and monitor campaign performance
- Analyzed & optimized ad themes/ads/ad texts/picture/keyword performance on daily basis
- For digital lead generation campaigns, closely collaborated with call center to deliver acquired leads/sales, and specify lead quality; then analyzed combined data on lead quality and ad performance to optimize for better lead in terms of quality and quantity
- Satisfied 100% KPI committed to clients
- Contributed to 30% to 40% profit margin to the firm
- Made weekly/monthly/final campaign performance report
0-5 years of experience
Determined the role of media in the marketplace to establish objectives for client based on marketing and communications objectives and participated in the development of a brand’s total communication plan
- Developed, wrote and presented media plans to client
- Planned and implemented media recommendations based on established objectives
- Interfaced and developed strong working relationships with media sales representatives
- Responsible for stewardship of all assigned account budgets, including signed media authorizations and approved budget levels
- Assisted others in departments and completed special projects as required
- Supervised and Associate Media Planners and Media Assistants
0-5 years of experience
Helped plan, implement, and launch media recommendations for major pharmaceutical companies and hospitals
- Collaborated with brand and account teams to discuss client objectives and develop media goals and strategies
- Maintained over-all media budget, monthly budget reports, media flowcharts, media authorizations, POVs, and dashboards
- Assisted in presenting media plans, quarterly media updates, and competitive reports to clients
- Evaluated and negotiated sponsorship deals with online and digital vendors
- Helped plan and execute print, digital (online, mobile, tablet), and outdoor media buys
0-5 years of experience
Bought on local spot test markets per client’s request through NCC Media using budget and weekly GRP goals
- Assisted on creating media plans per client’s request using a budget and target audience to max out GRPs per network
- Used Nielsen Galaxy system to pull weekly ratings and program ratings per client request as well as using Telecommute system to pull reach and frequency for media plans
- Traffic backup for sending out traffic reports, creating ISCI codes, and communicating with network, production team, tape house, and client to successfully get spots approved and delivered to the networks in a timely fashion
- Revised and executed media plans based off of current year CPP
- Daily and quarterly maintenance for clients such as logs, delivery tracking, inputting buys, and post analysis
6-10 years of experience
Communicated with respective media heads as per the media mix finalized for product
- Conduct sessions for team members; and helped them understand product features
- Received feedback from the users and performed post campaign analysis
- Developed innovative ideas quickly and creatively to meet the clients demands
- Issued guidelines and directives that serve as the basis for media management
- Updated clients on the effectiveness of the campaigns
0-5 years of experience
Managed high volume media plans with budgets ranging from $1MM-9MM
- Worked on MGM Resorts International property media buys including New York-New York, MGM Grand Detroit, ARIA and Bellagio
- Supervised Media Planner Buyers and Assistant Media Planner Buyers on the ARIA and Bellagio accounts
- Completed monthly reporting, aided in trafficking of materials and maintained media buys across all verticals
- Attended the Women’s Leadership Conference in July 2015
0-5 years of experience
Manage development of media plans for assigned clients that include TV, Digital, and Radio activity
- Represent and clearly communicate with the client, creative agency, and buying teams to ensure business objectives and development of plan/goals are being attained
- Build and maintain relationships with appropriate media partners and creative agency to execute integrated marketing campaigns
- Perform ROI analysis to develop recommended strategies for buyers to use in negotiating “added value”
- Gather and analyze research/3rd party data including syndicated research trends; compute weekly and monthly impressions for national/local TV and Radio activity; develop metrics that calculate impact
0-5 years of experience
Assisted in the development of comprehensive digital media plans using various research tools such as ComScore and Nielsen.
- Created detailed bi-weekly campaign reports using reporting software such as DART, Media Mind and iDesk
- Worked with various partners to traffic approved campaigns in a timely manner to ensure campaign deliverables are met on time.
- Participated in various meetings with media vendors in order to discuss new opportunities that may align well with the client’s message.
0-5 years of experience
- Appropriately developed and executed strategic digital and traditional advertising approaches that met multiple clients’ marketing objectives
- Streamlined communication between clients, creative teams and media vendors
- Implemented significant partnership between the agency and well-known digital media vendor
- Modernized reporting and presentation formats for ease of client review
- Accurately monitored multiple media schedules simultaneously and maintained budgeting flowcharts
- Successfully tracked overall campaign spending, invoicing and billing on numerous clients’ behalf
- Allocated responsibilities to assistant media planner/buyer to ensure completion of projects
0-5 years of experience
Facilitated timely and accurate campaign launches for accounts (Olympus, CenturyLink, Shinola, JAMRS)
- Managed trafficking process; including creating and developing third party tags for vendors
- Analyzed weekly reporting for campaign optimizations
- Maintained relationships with media partners and internal teams
0-5 years of experience
Managed campaign budgets, timelines, creative assets, trafficking and performance reporting
- Monitored competitive industry landscape and provided insights and key learnings from competitive campaigns
- Orchestrated day to day communication between clients, creative vendors, publishers and team of media planners
- Trained and mentored new Assistant Media Planners on standard practices within the business unit
0-5 years of experience
Participated in brand’s communication strategy building.
- Created independently online strategy for new and supported clients/brands.
- Participated in new business pitches.
- Planned media campaigns (online).
- Bought and monitored media campaigns (online).
- Worked for clients such as: ASA (pharmaceuticals), LAKMA (cleaning supplies).
0-5 years of experience
- Managed day-to-day television inventory for General Motors brands for broadcast and cable across multiple dayparts.
- Communicated daily with broadcast and cable networks, and Strategic Management team to ensure client satisfaction.
- Conducted extensive competitor research for annual and quarterly competitive analyses for Uncle Ben’s, 3 Musketeers and Milky Way
0-5 years of experience
- Aided in day to day tasks across all accounts, including Toyota and Canon.
- Updated status sheets, created insertion orders (for all media), produced spec & trafficking sheets.
- Worked with vendors prior to launch to ensure all sites/placements went live as planned; monitored during the flight for optimizations and campaign maintenance.
- Aided in post-campaign reporting and recaps.
- Processed campaign invoices and put together billing packets for clients.
- Planned several campaigns and presented to multiple clients.
0-5 years of experience
Manage and monitor over $12 million of digital business through active and daily client reporting
- Plan targeted media campaigns that highlight clients’ objectives
- Facilitate communication between Brand Managers, Marketing Team, and Ad Operations
- Lead ideation and execution of digital plans of $50k or less (nearly $3 million in value)
- Saved nearly $5 million for business through proactive optimizations
- Participate on client kick off calls to implement and execute campaigns
- Provide Sales and Marketing Team with basic Google Analytics, Comscore, and Omniture Site Catalyst Data
- Mentor and train four Junior Digital Media Planners and one executive assistant
0-5 years of experience
- Supported all aspects of digital media plan development and execution, including strategy, planning, trafficking and reporting.
- Prepared and presented media schedules, budgets and rationale.
- Developed final buy recommendations, specifications and summary for the buyer.
- Resolved discrepancies and issues with traffic, conversions and budget as required.
0-5 years of experience
- Executed planning, buying, and daily account management functions for two key agency accounts.
- Created client media planning recommendations to drive campaign objectives through multiple variables such as duration, target audience, geography, budget, and media form.
- Performed buying negotiations with media vendors in order to achieve or exceed client budget goals.
- Executed end of campaign performance checks to assure campaigns ran fluently.
- Coordinated annual budget, media schedules, and overall media strategy on managed client accounts.
- Assisted in providing planning and research support functions outside of managed account scope.
- Created planning recommendations utilizing print, digital, radio, and OOH media forms.
0-5 years of experience
- Developed and implemented multi-channel media campaigns for Pharmaceutical brands; provided strategic rationale for media plan recommendations
- Worked with media vendors to secure ad placement and negotiate rates fit for client budget
- Analyzed campaign performance and provided optimization recommendations
0-5 years of experience
Created and presented media specific documents such as RFP’s, Insertion Orders, Media Authorization Forms, and Strategy Decks
- Devise strategies for interactive media plans and oversaw all planning and buying activities
- Create and present strategic media recommendations to internal staff
- Build relationships with media representatives
- Negotiated best price and media placement for clients, as well as negotiate / resolve media discrepancies with websites
- Provided creative analysis and recommendations when appropriate to improve media performance
0-5 years of experience
- Supported team in development and presentation of digital media objectives, strategies, plans, and best practices for the Lexus Certified Pre-Owned account, on the national and dealer level, across 100+ markets
- Ideated custom initiatives with top lifestyle partners, while ensuring proper campaign execution and KPIs are met
- Conducted target and landscape research to inform social media strategy
- Responsible for all client authorizations and management of insertion orders, performance reports, and billing
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
