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Marketing Officer Resume Samples
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0-5 years of experience
Recruited to lead business development efforts for the company and to find new partnerships to include under the company umbrella. Direct the day-to-day operations of the company, which includes finance and accounting, staffing, and business management, and serve as the Head of Marketing. Develop and design TV and radio campaigns that increase brand awareness.
- Key contributor in the acquisition of 321 Lend, a peer-to-peer lending company.
- Led critical development of the business model, which included the development of the website, phone lines, and live video chat efforts.
- Spearheaded successful fundraising efforts. Developed effective Power Point presentations, created relationships with key players at potential investor and partner companies, and efficiently raised $1+ million for the company thus far.
- Effectively liaised with multiple company properties, including the Psychic Friends Network and 321 Lend.
0-5 years of experience
Responsible for $10 million in direct to consumer online sales, as well as more than 50 private label sites for partners like Sears, Office Max, Brylane Home. Reports to the CEO
- Grew year-over-year web sales by 44% – Increased search engine sales by 52% while raising ROI; improved site experience leading to 22% higher conversion rate
- Built customer retention by increasing engagement – Doubled email sales; increased returning visitor revenue by 57%; implemented customer reviews and Google Trusted Store
- Identified low-cost opportunities to increase visibility and drive traffic – Worked with bloggers to develop and syndicate content, tested mobile marketing
0-5 years of experience
- Achieved sales of $1 Million in Ecommerce business in first year of operation.
- Identified opportunities for campaigns and distribution channels to increase sales. Converted leads to opportunities; and drove sales opportunities to closure.
- Managed growth in multiple sales channels (Distributors, Wholesale, Retail).
- Consulted with senior level management of distributors on business trends with a view to develop new services, products, and distribution channels. Created best practices.
- Provided top-level team leadership, development, coaching and communication to team members.
- Oversaw the account financials; account budget, internal billings, monthly P&L to achieve financial goals.
0-5 years of experience
Led all marketing and served as 1 of 3 Corporate Officers for $400MM annual revenue public company, including sales in direct response, e-commerce and shopping channels. Oversaw full P&L with over $110MM marketing budget and 65+ team including internal media, creative, product management, acquisition/promotion, e-commerce and PR/celebrity. Also, led 310 seat (seasonal) sales and customer care call center.
- Stabilized 4-year decline with launch of first new program in 4 years behind campaign with 2 new celebrities. First 6 mos. revenue up +7.3% YOY; 2012 revenue flat (-1%) vs. -21% previous year.
- Installed allowable-based, channel agnostic media strategy resulting in 2 consecutive years with peak January Diet Season Customer Acquisition Cost (CAC) improvements of 17% and 12%.
- Developed aggressive 14 TV spot/2 offer Diet Season ’13 campaign across 3 creative streams with single, new brand positioning, strengthened claims and consistent online experiences.
- Led restructure of core product offering around “Good/Better/Best” up-sell chain yielding increases of +21% gross margin and +4% avg. selling price in Diet Season 2013, despite soft economy.
- Re-engineered e-commerce experience through shorter, simpler sales funnel that improved product information organization. Generated +0.3 pts. conversion lift in A/B testing and diet season direct domain (apples-to-apples traffic) conversion up +0.9 pts. YOY
- Conceived and launched successful 40th Anniversary Event in Feb. 2012 that generated the company’s best February in 4 years and the first with more FTO’s than January (+8%).
- Led introduction of intelligent call routing in Call Center and new compensation program that aligned commissions with revenue per customer. FY 2012 conversion up +15%, RPC +3% YOY.
- Introduced new cross-sell products and drove e-commerce/Call Center focus on opportunity, yielding over $14MM in 2012 revenue additional to core programs.
- Introduced new member community site that opened content to SEO, increasing this traffic +20% and pushing negative reputation content lower in natural search.
0-5 years of experience
Developed the [company name] Stock Exchange, a proprietary marketplace for music royalty-backed securities, from the company’s inception
- Drafted and negotiated numerous artist agreements and business-to-business contracts, including wholesale royalty-active library agreements, for participation in the TweelX stock market and advised the company on these relationships
- Ensured the implementation of the company’s best practices to guarantee compliance with various state and federal regulations, including SEC guidelines, and implemented new policies pursuant to the JOBS Act legislation
- Worked closely with the CEO and COO to develop new lines of business and provided training to new employees and interns working within those lines of business for the relevant compliance issues they may encounter
- Mitigated risk by staying current on any changes in federal and state laws and communicating those changes to the company
- Handled myriad intellectual property matters, including licensing and trademark filings
0-5 years of experience
Recruited to develop and execute both the rebranding as a global cybersecurity company and launch of cloud-based SWG (secure web gateway) service. Deliver SaaS go-to-market plans for direct and channel performance, and measurably increase mind share measure by demand generation activity.
- Rebranded Commtouch as [company name], including new website, videos, collateral, social media channels, etc.
- Established and manage international team to execute PR, IR, content marketing, product marketing, demand generation, and marketing communications programs in alignment with corporate goals.
- Developed global channel partner program including dedicated portal with sales enablement tools (training; on-demand modules), marketing campaigns/material, tech certification, and automated deal registration.
- Received silver award as Best in Biz Marketing Executive.
0-5 years of experience
Full charge calendar management including scheduling of internal and external meetings (client, team, personal and weekly 1:1 meetings)
- Heavy domestic and international travel arrangements and expense reimbursements for CMO and SVPs
- Office management for a team of 55+ in S.F. including supplies ordering, event planning, food catering and weekly breakfast and team lunches
- Coordinate monthly Marketing All Hands meetings including webcast and conference call setup, PPT presentation and prepare printed materials
- Draft and edit email correspondence; create weekly staff meeting agendas and monthly OOO calendars for Marketing Leadership Team
- Head of Marketing Fun Committee including distribution of monthly flyers, coordinate socials event and activities for Marketing team
- Liaison with IT and Facilities to maintain computer, network connectivity and Facilities needs for department
- Assist with new hire interview set up and new hire onboarding
- Handle and assist with special projects from Marketing Leadership Team as needed
- Assist with personal tasks as needed
10+ years of experience
- National golf consultant for the American Cancer Society golf program. Review contracts with 140+ golf facility sites, consult on sponsorship development .
- Appointed by Citigroup to develop and manage the Diners Club/Carte Blanche Card World Links cardmember luxury travel and golf benefit program with a strategic corporate travel partner.
- Corporate-direct business development sales agents and marketing consultant for Bridgestone Golf equipment, Duck & Hyde apparel and Golf Strategies, LLC multi-course owner/operator.
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Marketing Officer
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
