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Online Marketing Specialist Resume Samples
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0-5 years of experience
Planned, developed and implemented the online product marketing program for Laboratory Product Group (LPG).
- Managed Google Adwords; resulting in 600 qualified leads with return of investment (ROI) at 46%.
- Created and implemented a lead generation program; resulting in 40 closed opportunities which generated $2M in sales.
- Implemented online marketing strategic solutions to have steady revenue gain of 10% over 4 consecutive quarters.
- Spearheaded search engine optimization (SEO) program for a 40% improvement in ranking and product visibility
0-5 years of experience
Trained merchandising team on ATG management content system; supervised online content and delegated necessary changes based on keyword performance and search analysis with Coremetrics
- Oversaw the affiliate program: created marketing newsletters and promotional displays, implemented a link building strategy, monitored for trademark violations
- Managed Amazon Marketplace, optimized product feeds, resolved content issues, tested FBA programs, worked with Amazon counterparts during the beginning stages of ASIN product merge
- Assisted merchandising and web development teams in product launches, the creation of a sports nutrition sister site and introduction of eco-friendly department
- Tested and launched marketing campaigns, including email, web and print promotions
- Created monthly Marketing reports for General Managers meeting highlighting email strategy for Retail and Direct chains, forecast email performance vs. YOY performance
- Developed package insert program and forecasted yearly revenue from 3rd party inserts and coordinated internal programs for product sampling and promotions
0-5 years of experience
I pioneered the company’s online marketing strategy with mid-level responsibility for B2B/B2C social media marketing, vendor management, and demand generation.
- Managed the creation of a web presence for five business units and corporate; concept through functional tech spec and launch.
- Implemented and managed search engine and social media marketing and advertising, and all related online activities for multiple product and corporate sites achieving exponential and record traffic growth.
- Released new branding/websites for two business units, including several products.
- Developed legal terms for websites and employee policy for social media engagement company-wide
- Employed best practices in vendor management resulting in three consecutive quarterly contracts.
- Customized CRM for increased transparency between marketing/sales/product development and vendors
0-5 years of experience
Heightened brand development and promotional tactics acquiring a significant growth in social following and site traffic.
- Published and maintained promotions resulting in an increase of traffic and sales revenue for [company name].com.
- Monitored and expedited website traffic growth using Google adx
- Supervisor of all social media channels and creator of the inside marketing strategies
- Increased the social media followers leading to the goal of a higher sales volume.
- Developed and implemented diverse brand strategies and consulted with different sales vendors.
0-5 years of experience
- Managed 4 category eBook stores, 7 pages across 4 platforms. Continuously delivered tailored contents and optimized page layouts based on web analytics and A/B tests, leading to 12% increase in new customers acquired
- Collected and analyzed web metrics and sales data with SQL, Excel and automation tools on a daily basis. Monitored and evaluated campaign/channel performance comprehensively to take data-driven initiatives
- Launched 30+ regular/key campaigns achieving 173% YoY traffic by leveraging 8 internal and external traffic channels and working closely with 7 functions such as Marketing, PR and Traffic
- Drove up conversion by 14% overall using big-data targeting techniques on Emails, banner ads, and SEO
- Increased mobile channel sales by 515% YoY by setting up new Kindle eBook mobile storefront independently
0-5 years of experience
Handled many elements of online marketing, domestic and international. Managed social media accounts, produced videos, built landing pages for organic and paid search traffic, wrote blogs for the company website and on behalf of the company.
- Launched YouTube and Facebook accounts and created content for both.
- Managed social media accounts for multiple branches of the company.
- Produced over 200 videos and 300 blog posts for company blog and social media.
- Blog posts led to a 500% increase in blog search traffic, as well as an increase in subscriptions.
0-5 years of experience
Managed pay per click advertising campaigns, overseeing a $30,000 monthly budget
- Researched new keywords, added negative keywords and created new ads to increase CTR/Conversion rates
- Optimized web pages to improve organic search placement
- Supervised all updates of product content, and pricing
- Assisted in development and implementation of Welcome and Review Solicitation email series which increased revenue and number of product reviews
- Created several Facebook apps which helped generate over 200 new “likes”
- Improved Google Adwords conversion rate by over 75%, while decreasing cost per conversion by 30% when comparing Jan-May 2009 to Jan-May 2010
- Microsoft Advertising Accredited Professional
- Attended eTail West 2012 (online retailer conference)
0-5 years of experience
- Generated over $5,000,000 in total revenue during the fiscal year of 2005. 55% of the total revenue generated during that time was through new online marketing channels as well as enhancing performance of existing channels.
- Delivered immediate and impressive sales results; growing revenues from $170,000 per month to $315,000 per month through Search Engine Optimization and Business Analysis.
- Significantly increase website traffic by increasing ranking in Google, MSN, and Yahoo for some of the most competitive keywords in the Online.
- Manage company Affiliate program. Program consists of over 5,000 affiliates.
- Increased Affiliate Program revenue by nearly 80% from $25,000 per month to $110,000 per month.
- Implemented PayPerCall program as a new marketing channel.
0-5 years of experience
Managed all online activities for 5 produce lines, totaling 50+products. Created a work-in-progress schedule to prioritize product launch deadlines.
- Interfaced daily with product marketing teams and implemented new processes and procedures between the teams.
- Customer support specific to web inquiries.
- Developed guidelines within business units to establish work flow and project management.
- Supervised team of web developers. Prioritized and managed workload to include 1:1 meetings in order to meet deadlines.
- Managed content, layout and design for weekly online internal product newsletter.
- Assisted in development of online marketing plans.
0-5 years of experience
Identified, developed and evaluated marketing strategies based on knowledge of company objectives.
- Analyzed performance of all marketing programs to identify the best opportunities for optimization.
- Designed and monitored paid online advertising campaigns.
- Managed over 10,000 keywords and a 2 million dollar AdWords account.
- Execute and optimize paid and organic SEM campaigns using Google, Yahoo, Bing and Google analytics.
- Created a mailing list of 40,000 people in under three months.
- Improved greatly the company’s online reputation by implementing customer reviews.
- Increased sales and reduced ad spend from the direct result of AdWords account optimization.
0-5 years of experience
- Created internal processes for digital work flow
- Managed over $1M in PPC spend across all clients
- Implemented analytics approach and created ROI models to continually increase effectiveness of all client marketing initiatives
- Handled management of all ad placements on PracticalMachinist.com using DoubleClick
- Trained new employees and interns
- Created and produced SEM Minute, a video series that teaches clients, interns and new employees about the basics of online marketing
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[Online Marketing Specialist]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
