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PPC Manager Resume Samples
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0-5 years of experience
Managed all ESP communications. Formatted, segmented, and scheduled all promotional emails.
- Worked with Marketing and Merchandising departments to create the promotional email schedule monthly.
- Managed all email automation programs including welcome email paths, re-engagement, and loyalty.
- Used analytics to analyze and generate weekly and monthly reports for email campaigns.
- Managed all Pay-Per-Click advertising, making decisions with a weekly budget.
- Successfully migrated the company from broken internal ESP to Bronto, a complete enterprise retail solution.
- Increased email revenue by 400% year over year for the company.
0-5 years of experience
SEM/PPC Management, Specializing in Google and Microsoft (Yahoo/Bing). Bid management and Web Site Optimization as well as ad creations and weekly biding management.
- Maintain customer relationship with clients.
- Recommend Landing Page Designs to help increase Revenue
- Google Business Placements / Maps / Products
- Increased knowledge with further certifications.
0-5 years of experience
- Administer overall strategic direction and execution of tier 1 and 2 paid search network accounts and media buys for the company’s mobile marketing initiatives that’s monthly spend totals over $360,000.
- Supervise the engineering and design teams to implement optimization strategies for landing pages and content pages that increase conversion rates and ROI.
- Proactively generate performance and forecasting reports for executive team across all managed accounts to ensure revenue and profitability are in line with company’s goals.
- Set up and carry out SEO strategies across content sites, as well as writing comprehensive monthly SEO / SEM reports to outline site performance and highlight areas of potential improvement.