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PR Account Executive Resume Samples
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0-5 years of experience
Managed multiple client accounts
- Collaborated with clients from concept to production and launch of nationwide print, radio, TV, Web, and social-media campaigns that routinely exceeded client expectations
- Successfully managed all aspects of PR campaigns including writing of press releasing and uniquely marketing to local outlets
- Responsible for media buying – researched, negotiated and bought media: print, radio, television, and internet
- Developed creative advertising campaigns with creative directors, wrote and posted blogs, created branded communications for clients
- Performed analyses of lead tracking and reporting to increase name/brand recognition
0-5 years of experience
Developed firm-wide internal communications and press releases regarding client developments, promotions and key events.
- Supervised distribution of external and internal communications.
- Coordinated special events and meetings, including agency-wide event with 1200+ attendees.
- Managed and maintained client and media contact database.
- Coordinated allotment and disbursement of funds for the Young & Rubicam Foundation.
- Selected and submitted breaking agency work for press placement.
- Functioned as office manager while simultaneously handling the above responsibilities.
0-5 years of experience
- Conducted interviews with clients to collect quotes and information for press releases and newsletters
- Drafted speech for 100 Black Men of Atlanta CEO John T. Grant
- Formed talking points for Jazz Musician Anthony David
- Wrote press releases, created media kits, edited public documents and corresponded with local media
- Created three radio advertisements tailored and broadcast to audiences on WHTA FM 107.9, WJZZ 7.5 and WAMJ-FM 102.5
- Wrote stories for 100 Voices, the 100 Black Men of Atlanta newsletter
- Developed presentation materials and proposal letters for client acquisition
0-5 years of experience
[company name] is a full service advertising, public relations and interactive agency with a diverse clientele ranging from pro sports teams to consumer retail companies to B2B. Functioned as the daily client contact for consumer and business accounts including: InFocus, Discount Tire Company, Flowers Foods, Massage Envy, Pert Plus, Sure deodorant, and Phiten USA.
- Strategized and implemented annual public relations plans and product launch campaigns using traditional media relations, social media initiatives and events
- Pitched and secured local and national print, online and broadcast media coverage including TIME Magazine, MSN Money, Wall Street Journal, Arizona Republic, Phoenix Business Journal and FOX & Friends, FOX 10 and Arizona Bride Magazine
- Initiated, developed and managed the Facebook campaign for Massage Envy’s Massage for the Cure 2009 national event, garnered over 11,000 fans in under 3 months
- Drafted media advisories, press releases, and byline articles on various consumer retail, technical and financial subjects
- Developed and managed the NASCAR radio promotions campaign for Discount Tire; worked with radio stations in spot markets promoting the brand, driver and safety messages
- Mentored and managed public relations interns by delegating tactical activities and research while teaching practical PR applications
- Managed numerous consumer and technology product launches, strategically coordinated media opportunities at national events and trade shows
- Leveraged strong project, vendor, and process management skills to elevate Phiten products among celebrities during the ESPY awards
0-5 years of experience
- Provided direct services to 52 McDonald’s owner/operators at 220+ restaurants in three markets
- Developed and implemented PR programs and activities
- Oversaw $40,000 annually in McDonald’s educational grants for teachers
- Managed $26,000 annually in McDonald’s crew member scholarships, including application and interview process
- Created/maintained media lists and databases, wrote news releases and alerts, and pitched/secured media placements
- Managed Ronald McDonald mascot program
- Edited and wrote McDonald’s monthly crew newsletter
- Presented PR program developments to 75 key McDonald’s clients at regional co-op meetings
0-5 years of experience
Managed accounts fulfilling all marketing communication needs
- Developed and designed newsletters, budget brochures, flyers (using Quark)
- Provided content for company web site
- Directly assisted CEO on new business development; developed proposals in response to RFPs
- Gathered newsworthy events/stories and pitched to local media; covered events (i.e. reporting, photography, interviews)
- Authored and disseminated press releases; tracked relevant press clips and assembled into client press kits
- Strengthened and developed media contacts
0-5 years of experience
Responsible for planning and executing PR campaigns for 10 global companies
- Developed and manage projects, including concept proposals, implementation plan, evaluation mechanism, budget and timeline
- Efficiently and effectively planed and managed events (e.g. press conferences, media tours, analysis meetings, advocate briefings, product launch, etc.)
- Prepared media monitoring and clipping reports
- Managed suppliers & sub-contractors
- Be responsible for developing relationship and working with media community
0-5 years of experience
Assisted account executives and account managers with research and implementation of public relations, media relations, advertising, event planning, and strategic marketing campaigns for 15 accounts consisting of, medium to large-sized, for profit and non-profit organizations.
- Coordinated and aided in product analysis, branding and communications initiatives, market research, and designed innovative marketing materials.
- Established local and national media relationships, monitored client press coverage metrics, coordinated press conferences, and ensured team leaders were abreast of all client press coverage and activities.
- Worked with account executives in developing a crisis management plan for a large non-profit organization with half-a-dozen subsidiaries.
0-5 years of experience
Worked with clients to develop Public Relations strategies and manages day-to-day activities
necessary to ensure completion of communication initiatives
- Planned for events, monitor local events to update clients, and search for possible CSR
- Created PR action plan, write press releases, and follow up with journalists.
- Clients: Fairmont Clock Tower, LG, P&G, Hilton, Volkswagen, IBM, Armani Exchange.
0-5 years of experience
Successful internship led to full-time job offer.
- Represented a variety of accounts, from sports and leisure to healthcare and engineering.
- Managed projects independently from start to finish, with a high level of detail and to deadline.
- Researched, wrote, edited, and distributed high-quality press releases, newsletters, web copy and articles, securing regular coverage.
- Tracked coverage and researched PR opportunities.
- Contributed creative ideas to PR brainstorms and social media campaigns.
- Dealt directly and professionally with clients and the media.
- Supervised interns and junior staff.
0-5 years of experience
Helped prepare meeting agenda and calendar management
- Served as a spokesperson for general media inquiries
- Acted as a liaison for customers’ information requests
- Analyzed and evaluating Media coverage as well as the brand’s image and its evolution on the market
- Developed and executed PR strategies
- Managed interns
- Researched and collected press releases in order to submit a weekly report for thought leadership pieces
- Website posting and monitoring. Paid search and web analytics
- Built strong relations with most important clients
- Event planning and logistics
- Officially commended for initiative, enthusiasm, tenacity, persuasiveness, intense customer focus and dependability in performance evaluations
0-5 years of experience
- Manage group of 3 associates in creating promotional video for the S.T.E.M (Science Technology Engineering Mathematics) initiative through Carver College of Medicine.
- Collaborated with S.T.E.M associates at Carver College of Medicine to design message of the presentation geared toward target audience of parents and legislators.
- Composed presentation through Powtoon.com.
0-5 years of experience
- Participated in the development for the integrated multi-media marketing package targeted to the international markets (Russia & Latin America).
- Assisted in the launch of LUXE WORLD Magazine, targeting communities of Moscow, London, and New York
- Responsible for the planning, event management, hiring, and procurement of sponsors for the grand opening of DaVinci on the Ocean Properties.
- Procured the successful partnership between LUXEWORLD on E! and leading Russian artist, musician and producer, Philip Kirkorov.
- Assisted in production of programming.
0-5 years of experience
- Promoted a local company brand to faculty on campus via social media and print advertisements
- Utilized public relation tactics to represent a local client
- Collaborate with a team of five members to make sure deadlines are met
0-5 years of experience
Key support to Account Managers & company directors
- Assist managers on key corporate accounts, build & maintain media contacts
- Responsible for local & regional media, place community service announcements
- Client & media liaison
- Coordinate & distribute press releases, press kits, compile press clippings
- Media database management
0-5 years of experience
Full Service PR Agency with focus in the Real Estate Industry
- Manage Public Relations campaigns for international real estate developers, hoteliers and luxury brands such as Buddha Bar, Trump International and Blesso Properties.
- Prepare and execute press releases and proofread editorial.
- Pitch and secure editorial, featured articles and spreads in regional, national and international publications.
- Execute extensive publication research and manage media follow-up.
- Create, organize, maintain and archive client proof books.
- Assist in initiation of AMG brand by developing new logo concept, managing the design and execution of new website and execute new marketing collateral in line with new brand.
- Assist in the implementation of the new brand launch by aligning employees with company’s new mission.
0-5 years of experience
- Support client PR and strategic communications projects
- Market research, media lists and analysis reporting
- Copy writing
- Media release
- Assist with translation between English and Chinese and vice-versa
- Assist in brainstorming concepts, strategies and campaigns
0-5 years of experience
- Provide impeccable client service and publicity account management emphasizing on B2C media outreach and the development of B2B strategies to introduce clients’ products and services to key decision-makers in the business and entertainment communities and securing trade press necessary to build brand awareness among potential customers.
- Daily contact with national media (consumer and trade) via pitching, PR reports, organizing interview schedules with journalists and liaising with clients to ensure that their goals are met in securing and exploiting publicity opportunities.
- Secure corporate speaking engagement and media coverage for national and regional tradeshows – including TTI Vanguard BioTech & Beyond, Consumer Electronics Show 2015, and others.
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PR Account Executive
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
