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0-5 years of experience
Pitched and secured top-tier media coverage for clients and handled all blogger relations
- Constructed targeted media lists for outreach campaigns and events
- Clipped, tracked, and updated coverage reports and trackers for 10 clients daily
- Developed briefing documents and helped prepare quarterly measurement projects
- Assembled over 50 media mailers for new product launches and managed feedback
0-5 years of experience
Managed and coordinated media opportunities in 5 states; expertly pitched story ideas on varying topics to media in those states, took initiative by following up with local media to secure stories
- Assisted in news monitoring tasks during high-priority, high-profile events such as quarterly earnings
- Executed daily news monitoring tasks; put media clips into daily report; organized media clips secured by the team
- Created, executed, and managed Best Buy’s first Instagram account
- Produced unique pitch ideas to pair with current events as well as relevant retail initiatives
- Exercised my writing ability and range in blog posts, pitch content, and employee news articles
0-5 years of experience
Assistant for beauty public relations firm with national and international brands including cosmetics, skincare, fragrances, accessories, and beyond.
- Created and distributed media lists consisting of top digital and print editors in order to successfully achieve brand awareness
- Collaborated with account coordinators to create cutting edge public relations campaigns
- Composed press releases and pitches
- Provided event assistance including car service coordination, vendor relations, editorial engagement and event aesthetics
- Generated monthly analysis reports displaying status of press coverage
10+ years of experience
Manage recording artists and record executives for on-air/on-camera appearances for network television and radio stations.
- Coordinated major station events for the Jonas Brothers, Britney Spears, and Backstreet Boys.
- Contributed sales leads and suggestions to generate revenue and sales for Clear Channel University & Clear Channel Sales Department by planned and negotiated strategic alliances.
- Primary influence with programming department pertaining to artists and airplay.
- Organized staff meetings for all new market approaches.
0-5 years of experience
Developed and produced merchandise driven events to increase business, provide luxury customer experiences and build brand strength
- Liaised with Senior Management in developing event “look and feel” including event decor, guests lists and model castings/fittings
- Created and oversaw processes to improve internal business including budgets, timelines, and deliverables across departments
- Tailored and implemented corporate marketing and promotional directives, secured local partnerships and achieved community outreach
- Managed seasonal event and philanthropy budgets, including planning, sourcing, negotiations and billing as well as ROI reporting
- Oversaw store scheduling of events, trainings and promotions as well as corporate website, social media and email programs
- Fostered local and national media relations to secure store and event coverage as well as overseeing all aspects of merchandise loans
0-5 years of experience
Designed company’s current logo and contributed to various promotional materials.
- Updated computer graphic files using Adobe software programs.
- Drafted and managed print designed to promote company brand, image and values.
- Provided feedback on brand consistency in outbound communications.
- Greeted new customers upon arrival at rental properties and discussed rental details.
- Communicated effectively with owners, residents, and on-site associates.
- Supervised distribution of keys and supplies for over 25 rental units.
- Contacted and coordinated with customers, by phone and in-person, in a professional
0-5 years of experience
- Part of a team of three that managed up to 12 fashion, beauty, and lifestyle accounts to ensure PR efforts were met
- Coordinated stylist pulls/requests; tracked and secured media for press placements and presented to clients in real time
- Updated over eighty contact databases/media lists; built targeted media lists when launching new accounts
- Planned and implemented PR initiatives including media research for increasing product visibility
- Performed administrative and showroom management tasks, including sample inventory, tracking packages, and handling phones, calendar, mailings, and drafting correspondence
0-5 years of experience
Compiled media lists and drafted press releases for different programming events and announcements
- Scheduled photographers for events and interviews as well as organized all photographic coverage
- Arranged talent travel and itineraries for all press related trips
- Monitored, clipped and distributed all relative press clips to various distributions throughout each day
- Planned, coordinated and executed a ten-week long classroom program for inner-city teens to learn all aspects of running their own show through the Garden of Dreams Foundation
0-5 years of experience
Annotated, edited and proofed medical and scientific manuscripts for content and accuracy; conceptualized and managed quarterly e-newsletter for business-to-client communications; customized and maintained Client Relationship Management (CRM) database of over 800 clients, tracking and initiating correspondence, social media connections and contact information.
- Overhauled original CRM database and integrated new elements to fit company’s evolving communication needs; marketed business to regular and potential clients through handwritten cards and social networking.
- Designed, distributed and catalogued quarterly e-newsletter; Summer 2012 e-newsletter reception rates: 34.3% opens and 5.3% unique clicks.
- Performed all job duties virtually, using clear oral and written communication to execute all projects correctly, in-tandem with team and within deadlines.
0-5 years of experience
Reported directly to account holders and assisted with marketing and administrative duties at boutique luxury fashion PR agency
- Answered phones, managed the calendar, managed subscriptions, filed, read-through and organized all magazines and newspapers
- Created Press Hits and Social Media Highlights for all brands and PR contacts on Photoshop
- Delivered and picked-up samples, tracked inventory, organized the beauty closet, scheduled urban messenger and UPS mail
- Assisted on planning and working events for brands
0-5 years of experience
- Managed planning and implementation of all aspects of social media, online and email marketing
- Trained public relations intern and led team collaboration on numerous tasks and projects promoting the retail brand
- Researched and applied beneficial social media and email marketing tactics, leading to reach of a wider online audience
- Led the public relations efforts of all special events including event promotion, invitation and press coverage
- Promoted from public relations intern to public relations assistant after 5 months
0-5 years of experience
Provides promotional campaign development support (creation of press releases, marketing materials, oversight of email marketing campaign execution) that optimizes brand awareness for international e-commerce start-up.
- Directs email marketing efforts that reach a diverse global audience and deliver 50% of company’s revenue
- Manages creation of specialized emails and marketing materials for targeted customer segments as well as general public.
- Well-versed in utilizing customer database and statistics to create effective geo-targeted marketing campaigns
- Installed strategies that recovered 150 bounced users, generating $3,500 in revenue in 2 months
- Managed a global E-marketing campaign that reached thousands of users and drove over $90,000 in revenue.
- Implemented data-driven merchandise selection for “Best Seller” marketing emails, increased average revenue
- Drives social media marketing efforts (Twitter, Pinterest, Instagram, Facebook accounts) that increased social
- Streamlined communication between Marketing and Buying teams, which improved productivity by 60%.
0-5 years of experience
Assisted with press presentations by preparing talking points, following up and managing media contact database.
- Tracked all online/broadcast and editorial placements and mentions.
- Actively prepared monthly press reports.
- Provided and secured accurate credit information to all media outlets.
- Managed and updated press contact list and databases.
0-5 years of experience
Assisted with media relations and pitching
- Developed communications materials including press releases, Op-Eds and fact sheets
- Monitoring client competition coverage and complied media coverage reports
- Served as a special consultant for a high-profile client and created web content
- Implemented social media tactics
0-5 years of experience
Duties: – Assisted the founder in starting the agency
- Expanded the company’s database of models through target networking within the industry
- Ran all daily office activities
- Initiated and supervised the completion of major company projects such as expansion, relocation, purchasing online software etc.
- Responsible for all the social media associated with the agency. Created the company’s Facebook page and acquired over 500 “likes” in the agency’s opening week.
0-5 years of experience
Wrote news releases, video scripts and copy for brochures and e-mail newsletters.
- Edited and proofread writing projects before being sent to clients or the media.
- Maintained and updated content for clients’ social media pages.
- Handled media relations for various clients, pitching timely and relevant story ideas.
0-5 years of experience
Served as liaison between the Capitals, national and local media outlets, the National Hockey League and the public.
- Produced media guide, game programs, yearbook, game notes, press releases and various other publications.
- Issued media credentials and arranged press seating.
- Coordinated special events, including coaches’ clinic and high school media night, and planned community relations events and player appearances.
0-5 years of experience
Created press lists for various clients
- Developed pitch sheets and press packets
- Conducted media monitoring for various client issues and events
- Pitched press releases to the media to develop awareness
- Created Spanish and English social media messages
- Provided real time social media postings for all channels during client events
- Created event layouts and supervised volunteers during events
0-5 years of experience
- Wrote articles, drafted press releases and outlined media alerts for new products as well as financial newspapers.
- Made significant content and presentation changes to the company’s official website reducing the website
- SEO Activities: produced content for keywords, tracked page traffic – Google Analytics, worked on usability
0-5 years of experience
- Created and maintained social media sites such as Facebook and LinkedIn.
- Successfully organized and implemented 30+ corporate and private events a year.
- Managed wide variety of customer service and administrative tasks to resolve customer issues and questions quickly and efficiently.
- Coordinated all promotional opportunities and events with radio, print, TV and online media outlets to increase public recognition and attendance for fundraising potential.
- On site event coordinator and management of up to 40 staff members.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.
- Press releases, pitch calls and media kits.
0-5 years of experience
Constructed press releases, pitch letters, and email outreach to editors and bloggers
- Developed a smart and concise inventory tracking system which created a unified sample trafficking process
- Executed and managed social media accounts: Facebook, Twitter, Instagram, and Pinterest
- Worked with Daniel Vosovic on a daily basis to grow presence of the brand online
0-5 years of experience
Composed press releases for new tire introductions & pitched to journalist specific for the industry.
- Managed official company price sheets.
- Conducted new employee orientation and training.
- Created and implemented a new system for organizing company contacts.
0-5 years of experience
- Collected, any and all, media coverage of our celebrity clientele
- Maintained and updated celebrity clients’ range of media coverage
- Organizing calendars & coordinated meetings and conference calls
- Assisted in writing/ editing company and client pitches, press releases and other PR materials; Distributed to appropriate outlets
- Answered phone lines, scheduled appointments, email clients
0-5 years of experience
- Drafted weekly calendar press releases and team transaction press releases which were distributed to hundreds of
- Prepared, updated and edited Hawks game notes, media log and text for collateral material
- Managed department interns and assisted media relations director with credential requests and seating arrangements
- Compiled postgame notes sent to Hawks stakeholders following each Hawks home game
- Independently created and delivered media and staff credentials for Hawks opponents prior to game days
0-5 years of experience
- Managed, supervised, and corresponded with a team of 10 people in India to collect data for various projects including SEO, and the collection of Women’s Associations and blogs for outreach and website promotion
- Produced digital content and tutorial videos for company’s website to increase online consumption
- Maintained various forms of social media
- Assisted in search engine optimization for the company website
- Created and distributed monthly newsletters
0-5 years of experience
Interviewed clients, service members and their families to write short biographies to submit to third-party and internal sources
- Implemented and maintained calendar and tracker for internal resource management
- Contributed to social media assistance through internal resource upkeep and on-the-ground coverage of
- Wrote, edited, and proofread the biweekly internal newsletter, Around the Homefront
0-5 years of experience
Provided timely client services including scheduling press interviews, preparing press materials and executing ongoing media relations for entertainment clients
- Established and maintained relationships with target journalists from trade publications and entertainment dailies
- Coordinated and executed various media, event and administrative projects for company owners and associates
- Managed and supervised part-time office staff and interns on a daily basis
0-5 years of experience
- Developed and executed public relations, advertising campaigns and marketing endeavors for a diverse client base.
- Conducted interviews and wrote copy for client press releases, newsletter articles, website content and editorials.
- Organized press conferences and action plans for damage control and mitigation.
- Executed all office management responsibilities including project coordination, campaign copywriting and artistic layout design, communications with local media outlets and administration of ongoing community outreach projects.
0-5 years of experience
- Wrote press releases, assisted with client pitches, media outreach, and the monthly newsletter ‘The Observer’
- Conducted research on recent media, crisis news, and current clients
- Attended and participated during client meetings and training workshops
- Implemented, managed, and executed social media outreach plans including posting relevant blogs and articles daily
0-5 years of experience
Planned and executed all store events, including trunk shows, fashion shows, designer appearances, and corporate events from initial planning stages to day-of logistics and post-event follow up.
- Networked with groups in the community to drive new customers into the store.
- Managed the public relations budget with accountability for a 40:1 return on investment for events.
- Managed the annual charitable donations budget.
- Actively trained and championed the e-mail and marketing systems (i.e., FIRST and SAEmail).
- Managed and facilitated new accounts and the [company name] loyalty program, InCircle.
- Partnered with the management team to inspire sales associate participation at store events.
- Worked with the local media on event promotion, product placement and store visibility initiatives.
0-5 years of experience
Utilize all forms of media and communication to build, maintain and manage the reputation of the clients.
- Assisted in booking media tours for the clients/artist in print, radio, and television.
- Conducted media research for innovative ways to get the clients/artist out to the public such as setting up digital presence.
- Helped plan and write press releases for the clients/artist.
- Responsible for filing, copying and database input.
0-5 years of experience
- Acted as a liaison amongst 20+ vendors for a major non-profit fundraiser
- Enhanced company awareness through email marketing and social media
- Maintained company website, including copywriting, editing, and search engine optimization
0-5 years of experience
A Safety, Security and Identification Products Manufacturer
- Initiated media coverage via press releases and media advisories
- Arranged interviews between executives and media
- Planned and executed company-wide communications and large event planning
0-5 years of experience
- Assisted public relations and marketing departments with all logistical planning for events
- Managed database entry and records maintenance
- Created story ideas for weekly web newsletter
- Performed research, wrote and edited for national publication, press releases, and client specific projects
- Created layouts for company websites hosting special events and weekly online newsletter
- Pitched various media calls
0-5 years of experience
- Coordinated the development and production of retail department’s website design, marketing outreach and visual merchandising
- Assisted in the conceptualization and production of seasonal advertising initiatives and national campaigns
- Produced Judith Leiber’s 45th Anniversary celebration
- Managed marketing collateral budget and vendor relationships
0-5 years of experience
- Coordinated and managed all calendared events for VIP customers and celebrities.
- Maintained all spread sheet information for samples, credit, press, celebrities.
- Assisted all celebrities, celebrity stylists and fashion companies with item selection.
- Involved in social media, marketing and event meetings.
0-5 years of experience
Promoted campus wide activities and special events, provided administrative assistance to managerial staff through faxing, copying/printing, consistently met quotas,
- Served as initial point of contact for students and Alumni.
- Demonstrated excellent time management skills along with organizational qualities determined in accomplishing set goals.
- Interviewed students for news articles, evaluated students, submitted articles by conducting interviews, and reviewing editorial pieces, System: MS Word
0-5 years of experience
Maintained/ Upgraded the company website
- Coordinated interviews for artists with newspaper critics, radio show hosts
- Constructed promotional bulk mailings to targeted mailing lists
- Wrote news releases and email pitches
0-5 years of experience
- drafted, edited, and distributed press releases
- conducted research for key demographic areas
- assembled press kits
- maintained presence in the community
- compiled and updated contact lists
- scheduled media representation for specific events
0-5 years of experience
- Collected news clips, wrote news summaries and compiled weekly newsletter
- Researched and conducted interviews for profiles and feature articles
- Drafted and edited press releases, media alerts, and feature articles for college website and State of Business magazine
- Contributed content for quarterly media report
0-5 years of experience
- Executed large mailings for product launches for global beauty brand
- Managed and sent daily press requests
- Created press clippings and assisted Marketing and Development teams
0-5 years of experience
- Designed marketing pieces including brochures, print advertisements and flyers
- Wrote radio scripts, TV storyboards, feature stories and press releases to promote artists and events
- Updated social media accounts including Twitter, weblog and website to promote to students
0-5 years of experience
Liaison between agency, clients and executives.
- Responsible for helping executives study the market and the necessities of their
- Responsible for writing press releases, press kits among other commercial data.
- Planned and launched various campaigns and projects for the department.
- Helped in the planning and execution of various tactics, projects and campaigns.
- Offered services of public relations, promotions and marketing to the assigned
0-5 years of experience
Answered phone calls and voice messages
- Answered Public Relations emails
- Conducted different projects alone, one on one, and as a team
- Created gift certificates, letters, and display boards
- Posted [company name] calendar events on four different sites
- Communication mediator between the [company name] and other businesses
- Assisted with scheduled pre-event practices, meetings, and events
- Requested reservations for VIP guests, dinning, cabanas and golf rounds
0-5 years of experience
- Produced media kits and press releases and helped plan national media events for clients
- Pitched stories to local, state and national publications resulting in incremental coverage of clients’ products/services
- Assisted in ideation sessions for new business opportunities
0-5 years of experience
Maintained and managed the front desk of Interpreter Services to assist clients with legal immigration services
- Coordinated the production of a wide range of marketing communications
- Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
- Scheduled appointments using the interpreter management console and accessed microsoft outlook
- Keeping the marketing database up-to-date by inputting new data, updating old records and performing cross checks
0-5 years of experience
- Accompanied talent to interviews and screenings
- Covered press screenings, premieres, and festival events
- Daily office tasks included: compiling press breaks, wrote, and updated press schedules, maintained status reports.
0-5 years of experience
- Promoted client events by developing press kits, handling distribution of marketing materials, and contacting local media.
- Organized clients’ press breaks, press releases and fact sheets.
- Assisted in on-site logistics for clients.
0-5 years of experience
- Pitched print, online and broadcast media to secure coverage for consumer products brands
- Prepared media mailers to promote new product launches; coordinated press events
- Facilitated client calls and meetings; compiled weekly and monthly activity reports
0-5 years of experience
- Ran editorial sample trafficking and inventory management for international and domestic requests.
- Maintained meticulous and up-to-date logs of PR sample traffic activity and contact lists.
- Worked with PR Coordinator and Senior PR Manager to create relevant pitches based on editorial calendars and current trends.
- Assisted with the planning, preparation and execution of several special press events.
- Searched, scanned and compiled all press clippings into reports and press kits.
- Oversaw all PR interns and their daily tasks.
Public Relations Assistant Duties and Responsibilities
To ensure their obligation to help clients increase their public image and awareness of their products and services, Public Relations Assistants must complete several tasks. We have reviewed several job listings and other resources and found the following among the core Public Relations Assistant duties and responsibilities.
Coordinate Public Relations Materials Public Relations Assistants help to develop and distribute PR materials. This can include brochures, pamphlets, newsletters, videos and sell sheets. They might be responsible for gathering materials for trade shows or client presentations. Public Relations Assistants might also assemble and distribute press kits.
Oversee Public Relations Communications It is usually up to the Public Relations Assistant to handle communications about clients to the public. They might supervise social media content, press releases and emails. Public Relations Assistants also oversee direct and mass mail materials.
Support Public Relations Department Clerical duties typically fall to Public Relations Assistants. They will be responsible for keeping track of PR materials, filing, copying and other administrative tasks. They will answer emails and the telephone, respond to public inquiries and maintain the public relations database.
Public Relations Assistant Skills
Public Relations Assistants need to employ strong organizational and leadership skills. They should possess above-average written and verbal communication skills and be consistent team players who are able to work with various types of clients as well as the media. In addition to these general skills, a Public Relations Assistant could be expected by potential employers to possess the following skills. Core skills: Based on job listings and other sources we studied, employers want Public Relations Assistants with these core skills. If you want to work as a Public Relations Assistant, focus on the following.
- Drafting press releases and other PR materials
- Coordinating press meetings and other events
- Applying knowledge of marketing and advertising strategies
- Understanding social media channels
- Monitoring PR industry trends
Advanced skills: While most employers did not require the following skills, multiple job listings included them as preferred. Add these to your Public Relations Assistant toolbox and broaden your career options.
- Experience in all Microsoft Office applications
- Knowledge of marketing databases
Public Relations Assistant Resources
It is beneficial to conduct additional research if you are considering a career as a Public Relations Assistant. Below, we have provided links to online and print resources about this career. On the Web
PR Newser – A site offering blogs and articles relevant to Public Relations Assistants. Topics include how to develop client-agency relationships, cost efficient brand management practices and hiring trends in the PR field.
PR Conversations – Local and global insight into PR practices, trends and strategies by those working in the field, including Public Relations Assistants. Industry Groups
Public Relations Society of America (PRSA) – Established in 1947 and boasting a membership of more than22,000, PRSA provides training and networking opportunities for public relations professionals. This includes online and in-person training workshops and seminars, webinars and conferences.
International Public Relations Association (IPRA) – An international organization providing educational and training support to PR professionals since 1949. Books
The Public Relations Practitioner’s Playbook: A Synergized Approach to Effective Two-Way Communication – An extensive study of working in the public relations field, using examples and real-life stories to illustrate effective practices and techniques.
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice), Second Edition – Public Relations Assistants, who typically handle social media communications, will find this book helpful as it covers how to use new technologies and apply communication strategies when using various social media sites.
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Public Relations Assistant
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
