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0-5 years of experience
Cultivated individual and business donations and increased annual donations by 259%.
- Conceptualized and implemented annual fundraising event that netted over $10,000.
- Researched grant and alternative funding opportunities including grants management.
- Substantially increased public awareness though ongoing media and community outreach.
- Created all marketing materials including website, e-newsletters, annual reports and brochures.
- Recruited and managed hundreds of community volunteers for various programs and events.
0-5 years of experience
Successfully planned and executed a PR launch strategy for more than 45 products in four years with an average of 15-20 articles and reviews per product and secured 23 editors’ choice awards. Including two to three high-level press tours with top media per year for “halo” product launches.
- Developed and managed multiple successful PR initiatives across three divisions and 15 product lines to raise brand awareness end to end with limited budget and resources.
- Implemented a social media strategy that saw a 2000% increase in followers and “likes”.
- Planned and coordinated two major product launches with two influential partners at the largest technology tradeshow that resulted in three “Best of CES” awards from the press and numerous articles and product reviews.
- Managed the $1.5M budget and the day-to-day customer service and support program, including internal and external contact center operations as well as developed strategic plans for the evolution of the customer service function within our organization. Reduced operating expenses by 20%.
- Turned around a failing external call center by introducing industry “best practices, ” quality teams, standard reporting as well as customer stratification surveys.
- Created an extended warranty program that turned turn the customer service organization into a revenue generating organization.
- Developed and executed a transition plan for switching call center operation to a new vendor with minimal impact to our customers.
0-5 years of experience
Responsible for corporate marketing, public relations, branding, media relations, and internal communications
- Designed and implemented a web-based, lead-generation campaign resulting in a 300% increase in sales pipeline
- Introduced use of social media for proprietary and custom divisions.
- Developed and implemented tools to measure the ROI of marketing and public relation programs.
- Reduced cost of product packaging resulting in a savings of $500K annually
- Managed external vendors to develop collateral, ads, catalogues and trade show presentations
0-5 years of experience
Grew brand awareness and market share domestically and internationally through strategic
press and sales strategies
- Developed and implemented seasonal and project-based editorial press strategies
- Managed press and VIP sample inventory of two collections
- Developed and maintained strong relationships with regional, national and international
- Assisted in the production of runway shows, special events and conducted press previews
0-5 years of experience
Acted as main publicity liaison between 15+ key international territories and [company name] for all interactive franchises.
- Managed and developed international publicity plans for all interactive franchises.
- Identified and managed international PR agencies and distribution partners.
- Staffed, coordinated and executed internal and external events in key territories including talent media days, major industry events, internally planning meetings and junkets.
- Developed and maintained relationships throughout the organization with key stakeholders including executives and key creative leads.
- Acted as spokesperson for brand and products when needed and relevant.
0-5 years of experience
- Created 25 original public relations campaigns annually garnering approximately $16 million in earned media with a $1 million budget
- Drafted, reviewed and edited news releases, web content, handbooks, pitches and other related material in support of the company’s public relations initiatives
- Managed corporate and campus-level crisis communications including corporate restructuring, regulatory investigations and negotiations, legal and HR matters, disaster preparation, and security issues
- Directed and managed execution of regional PR programs in five major media markets; managed external resources, including media and public relations relationships within markets served
- Implemented and managed the company’s scholarship program (“The Dream Awardâ€) which resulted in 150+ media hits over a five-year period
- Developed and launched a company-wide employee volunteer program, increasing employee involvement and company recognition within the communities served
0-5 years of experience
Directed and executed a new and dynamic social media strategy for Great Sage and Roots Market
- Advocated for customers, served as the “voice of the consumer” to senior management
- Maintained and managed complex schedules and operational logistics for multiple businesses
- Managed and grew vendor relationships to maximize opportunities for cross-promotion
- Developed, organized and executed educational programs
- Developed and maintained relationships with strategic nonprofits to find synergies between our respective missions
0-5 years of experience
Maintained good contacts with students as well as informed them about [company name]
- Assisted in preparing organizational documents
- Organized student activities for holidays and special events
- Maintained the budget for all resources within the office
- Wrote and submitted paperwork for the National Department of Education
0-5 years of experience
Wrote and distributed marketing and promotional materials.
- Coordinated press functions, including photo calls, b-roll setups, opening night activities, press packets, house seat requests, and actor interviews.
- Wrote and produced radio spots.
- Created and edited playbills for Goodspeed’s two theaters.
- Arranged special promotional events.
0-5 years of experience
Leader tasked with launching the road construction company’s first in-house public relations initiative meeting the needs of [company name]’s clients and 2,500 employees statewide. Solely responsible for creating short-term and long-term public relations plans, increased public awareness of company initiatives and improved corporation throughout several layers of the organization.
- Implemented an external public relations campaign that resulted in positive relations between company production facilities and neighbors.
- Established a proactive approach to discussing upcoming projects, creating a higher public awareness of pending traffic delays.
- Launched an internal communications plan across multiple platforms that increased employee awareness and morale.
0-5 years of experience
- Directed and coordinated relationships with 2 int’l and 2 domestic PR agencies for all major product launches
- Developed strategies for international and domestic press outreach and research for 8 separate product lines
- Managed product promotions using product placement, lifestyle marketing and branded integration strategies
- Organized trade show details and customized product launches for promotional events involving executives from leading industry publications
0-5 years of experience
Prepared sales forecast, bank reports and created flyers, promotions, posters, for six hotels, and two restaurants
- Managed social media accounts and responded to guest reviews on various travel sites for three hotels and a restaurant
- Monitored hotel rates
- Edited video/photo, managed email blasts and lead inquires
0-5 years of experience
- Managed content development for website, social media and production of biannual, 32-page alumni magazine
- Collaborated with faculty and staff university-wide for marketing and public relations initiatives
- Served as primary contact for all media and press requests
- Designed marketing materials on ad hoc basis when graphics department was unavailable
0-5 years of experience
Coordinated advertising strategies for the hall street fund website
- Developed content for both the website and social media accounts
- Researched different ways to promote organizations specific to their field of work
- Assisted with graphic design work for the club on the logo and website development
- Conducted presentations on behalf of the club for the Advisory Board
0-5 years of experience
Wrote press releases, print and website content
- Implemented the use of social media for the company
- Grew sales by 25% over past years
- Created lasting relationships with local businesses and organizations
- Managed the aesthetic appearance of the retail and showroom spaces
0-5 years of experience
- Supported the firm’s brand awareness by implementing media relations strategy, developing thought leadership platforms and participating in message development.
- Drafted news releases and developed media pitches on a variety of topics including branding, politics and technology.
- Contributed to management of the firm’s social media program with knowledge of Twitter, Facebook, LinkedIn etc.
- Participated in the management of [company name]’s intellectual capital such as white papers, bylines, surveys and newsletters.
- Managed the [company name] global blogging program.
- Coordinated PR efforts with marketing and executive personnel across all [company name] global offices.
0-5 years of experience
Responsible for developing and managing a diverse client base at various public relations firms.
- Wrote and developed marketing / branding collateral, including brochures, catalogs, news releases and public relations materials.
- Created social media content for clients on various platforms and websites.
- Managed editorial needs for clients.
0-5 years of experience
Trained and coached public relations personnel to generate business using the marketing methodology, including educating them on average customer HVAC costs.
- Recruited and replaced personnel in compliance with documented company standards and procedures.
- Provided guidance, discipline and consequences to anyone exhibiting negative habits, poor attitude or unacceptable results.
- Maintained company vehicle.
0-5 years of experience
- Developed social and digital content strategy to meet firm’s goals, including editorial content
- Managed firm’s online local listing program to increase visibility and leverage local online
- Provided analytics-based direction and oversight to firm’s agency regarding website content
- Designed and executed communications strategy for company intranet and served as primary
- Built positive affinity for the firm among media; prepared and distributed news releases,
- Managed annual college scholarship program including marketing, communications,
0-5 years of experience
Composed and distributed press releases to four dozen media outlets to a combined estimated total readership of 200 thousand.
- Over a 90 day span quadrupled the gallery’s community network.
- Fostered working relationships with nationally recognized gallery artists to promote their portfolios and artistic philosophies to a growing audience.
- Working knowledge of installation and storage of art works.
0-5 years of experience
Responsible for developing and implementing seasonal and year-round advertising, marketing and public relations plans for the Festival
- Managed relationships with local and national public relations agencies
- Served as primary contact for local, regional, national and trade media, overseeing all media pitching efforts, travel arrangements, credentialing and ticketing
- Responsible for drafting and editing all written materials, including press releases, e-mail blasts, advertisements, website and press kit information
- Tracked and clipped all print and broadcast press stories and correlated clip books and DVD reels of all coverage
- Identified and developed strategic partnerships and relationships with local organizations to drive traffic to Festival and year-round events
0-5 years of experience
by GM as number 4th in zone out of 72 dealers for visits.
- Increased conversion rate for visit by 4 % year over year.
- Developed scripts for special finance and new car customers.
- Implemented referral program which brought immediate results.
- Trained employees on how to take phone ups and increase knowledge of job.
- Personally sold on average 5 cars per week, by taking deposit over the phone.
- Respected from all as the hardest worker at dealership.
- Provided Management with any kind of report upon asking.
- Developed a database of own customers through excellent work in selling them.
- Oversaw Social Media Campaigns
0-5 years of experience
Drove the development and execution of public relations and industry analyst relations strategies
- Proactively sought favorable press and analyst coverage opportunities
- Managed customer reference program to cultivate new and existing customers to participate in reference activities
- Oversaw budget planning and tracking for public relations activities
- Managed relationship with external public relations agency and coordinated all press releases, speaking engagements, awards applications and related programs
- Coordinated efforts with internal social media team and other members of the marketing organization
10+ years of experience
Directed integrated marketing, media and public-relations efforts for leading health network in region, including award-winning advertising creative and production, market-leading media relations, marketing collateral pieces, strategic market planning, budget management and high-yield events.
- Created distinctive brand awareness and market differentiation in characteristically flat health-care market by using complete array of marketing and communication tools.
- Grew volume through innovative, market-leading uses of customized mail tools, aimed at leveraging medical-home concept and chronic-disease management.
- Created extremely successful community events through promotion via direct mail, print, online and social-media campaigns.
- Extended brand awareness and promotion through new media, internet ad campaigns, social media and customer-relationship management.
- Developed comprehensive, strategic approach to corporate brand and marketing using a brand-identity program that is unique and benchmarked in SSM health system’s 4-state network.
- Saved $100K – $150K annually by ending contracts with advertising agencies and taking all creative except graphic design in-house while improving quality and not adding staff.
- Received highest score in ‘overall perception of hospital’ in nearly a decade in recent comprehensive consumer image survey and completely reversed competitor’s lead in consumers’ rating for quality by implementing strategic campaign that emphasized clinical quality.
0-5 years of experience
Maintained donor & patron database
- Communicated regularly with members & guests via telephone, email, and in-person
- Provided excellent customer service
- Demonstrated outstanding attention-to-detail and organizational skills
- Consistently met deadlines 100% of the time
- Active on planning committees for all zoo events
0-5 years of experience
Cultivate and maintain local and national media relationships to facilitate efficient message dissemination
- Manage brand messaging on content and programming via Facebook, Twitter, and weekly eNewsletter
- Write press releases on ad hoc basis to promote network guests and events, and to uphold image
- Represent network at high profile industry trade shows and events
- Co-hosted live flagship talk show reaching over 20 million cable and streaming viewers globally
- Wrote, produced, and starred in nationally broadcast multi-episode children’s program
- Successfully designed, pitched, and currently starring in multi-segment themed cooking show
- Conduct live-on-air and pre-taped interviews with notable celebrities and industry personalities
0-5 years of experience
- Responsible for [company name]’s press releases, and social media relations.
- Writer, editor, and creator of [company name] Weekly Press newspaper.
- Provided excellent and efficient customer service. Managed shifts and trained new associates. Defined company culture, communicated effectively with a variety of people, sold and managed merchandise, and worked productively within a team..
0-5 years of experience
Manage the creation and launch of the communications and public relations strategies for a $1 billion+ federal credit union.
- Communicate and measure key messages to internal and external constituents and the public via print, press releases, events, broadcast (radio/TV/video), direct marketing and electronic venues.
- Ensure key brand messaging and communication strategies are communicated congruously via integrated marketing vehicles, including above and below line channels.
- Craft internal monthly internal and external newsletters, monthly CEO corporate-wide messages, weekly sales force communications, strategic business plans, press releases and speaker talking points.
- Manage in-house editorial services provided to Product Management and Marketing Communications teams on written communications.
0-5 years of experience
Manage womenswear press for [company name] Collection, two sportswear collections, Hilfiger Denim and Tommy Girl.
- Create PR strategies surrounding launches and global initiatives
- Interface with top market editors to ensure the brand is included in all appropriate collection and trend stories.
- Recap reporting and analysis on fashion PR driven events to distribute to internal executives.
- Strategize on large scale collaborations with CFDA / Vogue Fashion Fund to create the “Americans in Paris” program.
- DMR Reporting – analyze editorial value versus advertising value as well as ranking among competitors.
- Oversee three direct reports.
10+ years of experience
Oversee all aspects of development-driven public relations and video communications for a fast food chain with more than 35,000 locations in 98 countries.
- Serve as a core member of the company’s Crisis Communications Team, a 24/7 service that helps franchisees through such situations as violent crimes, food borne illnesses and in-store accidents.
- Prepare senior management and field for media interviews.
- Established Social Media Guidelines for field and serve as a member of the Social Media Team, which oversees daily social media activities such as posting, monitoring and responding to messages.
- Member of the Advertising Review Board, which reviews all advertising and advises on a wide range of topics, from misuse of trademarks to offensive materials.
- Develop and send communications to the field on food service issues in the media and how they should respond (or not respond) to both the media and customers.
- Create, update and present Public Relations and Internal Communications presentations for franchisees and the field.
0-5 years of experience
Support strategic and tactical Public Relations planning activities under business plans.
- Guide association efforts to use new media to engage industry and influencers.
- Annual event promotion ranging in size from 100 to 20,000 attendees.
- Supervise freelance network and manage proofreading and distribute press releases, advisories, articles, blogs, feature stories and other media communications.
- Coordinate provision of guest columns provided to trade publications, including editorial planning, writing, review and submission.
0-5 years of experience
Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identified, developed and evaluated marketing strategy based on knowledge of establishment objectives, market characteristics, cost and markup factors.
- Directed the hiring, training, and performance evaluations of marketing and sales staff and oversees their daily activities.
- Coordinated and participated in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Conferred with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Arranged public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Consulted with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- In 2013, my team and I sold the highest amount of tickets for our company largest national marketing event resulting on a 35% extra profit. Furthermore, we exceed our goal using 45% less money of the budget assigned for marketing purposes; for this reason I got promoted.
0-5 years of experience
In charge of establishing and managing all B2B media partnerships for 15 – 20 conferences per year
- Accountable for gaining press exposure and working with tech bloggers, editors and writers to gain local and national exposure
- Collaborate with conference producers to develop/implement media relations and marketing promotion strategies to increase sales
- Implemented company’s affiliate marketing program to increase cross promotion/partnership opportunities
- In charge of writing all marketing/press materials and managing social media accounts, affiliate marketing program and blog
6-10 years of experience
Assist President in development and execution of strategic marketing and public relations campaigns
- Coordinate, plan, and implement effective communications programs, supporting departmental goals
- Serve as media representative and maintain strong working relationships with local government officials
- Manage budget, improving communications efforts; ensure compliance of agency branding standards
- Develop public relations / marketing plans, press materials, marketing publications, program brochures, fliers, presentations, fact sheets, talking points, and public statements, driving initiatives
- Coordinate agency-wide announcements, public information requests, and community events
- Produce media trend analyses for PR program metrics reports, streamlining operations
0-5 years of experience
Accountable for the overall development and success of global PR/AR strategies and programs
- Facilitator of all media relations efforts, interviews and briefings, including overall PR strategy and messaging, spokesperson prep and on-site PR support for events and trade shows
- Owner of internal communications initiatives, including editor-in-chief responsibilities for internal e-newsletter published bi-weekly
- Responsible for driving customer evidence programs including creation of customer success stories, and facilitating customer and partner collaboration on events and product launch initiatives
- Global driver of social media programs including ownership of the corporate social media hub and creation of original content including corporate blog, Twitter, Facebook, etc.
- Experience in thought leader management including executive speaking engagements, media relations for industry experts, and blog/social media ghost writing
- Skilled in managing global PR agency account team and activities
0-5 years of experience
Plan and direct public relations programs as well as plan and direct activities to solicit and maintain funds for special projects
- Identify main client groups and audiences and determine the best way to communicate publicity information to them
- Manage communications budgets
- Assign, supervise and review the activities of public relations staff
- Establish and maintain effective working relationships with local officials, media representatives and other religious entities
- Respond to requests for information about employers’ activities or status
- Prepared publicity brochures, handouts and promotional items
0-5 years of experience
Facilitates media and communication efforts on behalf of [company name] events and athletes
- Develops and manages relationships with national and local television, radio and print outlets
- Writes and distributes all press releases, fighter bios, event recaps and press materials
- Direct contact between fighters and Bellator executives and media outlets
- Handles all interviews, appearances and credential requests
- Serve as on-site contact for all Bellator events across the country on a weekly basis
- Constant collaboration with Spike TV and Viacom on high level branding strategies
0-5 years of experience
- Re-build an unvarying image with company’s Facebook, Instagram, and Twitter accounts
- Increase Instagram followers and Facebook likes by 60% in less than 3 months
- Establish relationships with fashion bloggers, producers and event coordinators for promotion
- Prepare and initiate a social media plan for each month
6-10 years of experience
Appear on local television and radio programs as company spokesperson to recruit blood
donors and promote blood donor awareness
- Purchase advertising and allocate a $200,000 media budget across the southern regions of
- Manage community partnerships and recruit $75,000 worth of in-kind donations from local
- Write, create and distribute press releases and media kits to local media outlets
- Work closely with the Recruitment Department with regard to media related blood drives
- Manage media during crisis and emergency situations
- Work closely with the Promotions and Recruitment teams to implement marketing strategies to recruit annual goal of 78,000 blood donations
- Create and have produced creative messages for each advertising medium
- Coordinate media events on-property and on-location
- Facilitate social media
0-5 years of experience
Develop comprehensive communication strategies, integrating consistent messaging across multiple platforms, including social media, traditional media outreach, publications, etc.
- Maintain and build social media presence through content development and audience
- Conduct media relations; develop, maintain and leverage relationships with media, including
- Manage and edit believe@Magee, the hospital blog; launched blog in April 2013
- Monitor and report on traditional and social media conversations and coverage to inform
- Develop and oversee biannual hospital magazine; conceptualize stories and issue topics,
10+ years of experience
Lead communications strategist and spokesperson for an organization of 700+ employees
- Script political speeches and outreach campaigns for major public policy initiatives involving public land use, transportation and environmental projects
- Spokesperson for internal and external crisis communications
- Oversight & planning of large scale special events public and quasi-government affiliation involving 1000+ attendees
- Mentoring of youth development programs for career placement assistance
- Coordinate inter-governmental, community, and external partnerships to implement citywide community improvement programs
- Develop marketing materials and outreach campaigns involvement project and construction communications for a $150M Quality of Life Bond Improvement Program
- Responsible for social media platforms and strategies
- Oversight of all media management, content, and distribution including news articles, publications verbal, written, and electronic communications
0-5 years of experience
- Maintained the event’s social media accounts including Twitter, Facebook, LinkedIn and MailChimp.
- Developed interactive surveys for attendees and vital stakeholders to take during event as well as post event
- Managed event timeline.
- Coordinated event schedule and floor plan.
- Solicited speakers for event and
- Represented the Summit as a spokesperson for all media inquiries.
- Solicited sponsorships and partners.
- Developed marketing materials for print and digital advertisements.
0-5 years of experience
Manages public outreach and marketing programs for general recruitment and deepening the commitment of volunteers and supporters
- Develops and implements a comprehensive strategic public relations plan for the general community in conjunction with agency goals and objectives.
- Writes press releases, speeches, stories, copy and articles
- Oversees the distribution of all written material to the media and the community
- Develops, manages, and implements a comprehensive social media strategy
- Develops, manages, and implements a comprehensive communication plan to the community, including but not limited to: the annual report, event materials, office materials, monthly CASA and Community ENews
- Maintains and updates website content
- Maintains and updates all internet and recruitment postings
- Supervises the production of video material and distribution
- Wrote, revised and executed all content for annual fundraiser in May 2012, resulting in $450,000 in 60 minutes
0-5 years of experience
Creative design of marketing materials including new website and advertising campaign to reach various
markets
- New membership account sales, deer hunt booking, private events booking Presentations to Board of Directors for project management of landfill and all cost centers
- Network, server, work station, and telecommunication upgrades to optimize security and data management
- Facilitated data conversion from DOS to Windows based system designing new user interface
- Budget creation for multiple departments for Director of Operations
- Increase productivity, market visibility, and expense tracking and reduction including golf course, motel, rv park, and banqueting department
0-5 years of experience
- Developed Public Relations strategies and initiatives to improve public perception of company
- Arranged and conducted public outreach programs for schools, senior groups, and neighborhood groups
- Prepared and distributed press releases for media and other public contacts
- Responded to queries from the media and general public
- Maintained effective working relationships with local and municipal government officials and media representatives
- Prepared and submitted month-end reports to the Regulatory Agency
- Formulated policies and procedures related to public information programs
- Maintained company website and social media accounts
0-5 years of experience
Manage the public relations strategies for multiple vertical markets and develop internal corporate communications campaigns and materials.
- Responsible for the message development and strategic communications for the Food and Environment, Chemical Materials and Pharmaceutical business sectors.
- Write press releases, op-eds, and articles that highlight Waters’ products, scientific contributions and positive impact on societal challenges.
- Update and maintain Waters’ presence on social media sites.
- Compose briefings and talking points for the company’s senior leadership.
- Foster relationships with journalists throughout the world to promote the Waters’ brand.
- Develop corporate communications materials, including annual reports, blogs and newsletters.
- Manage the workflow and deadlines of Waters’ contracted PR Firm.
0-5 years of experience
Plan and execute Chamber Breakfasts, Luncheons, Ribbon Cuttings and Business After- Hours events
- Acquire sponsors and donors and develop, design and execute large special events from concept to completion within budget
- Acquire business input and information from city-wide business leaders to create and distribute
- Provide training and communication to all Chamber Ambassadors
- Chamber Liaison for city government and officials and centers of influence in the community
0-5 years of experience
Accountable for overseeing all of the Marketing and Public Relation aspects of the company mainly focusing on attaining new prospects and client retention.
- Coordinate and execute bi-monthly seminars and special events of 100 plus guests including securing the venue and catering, creating and delivering invitations, and designing PowerPoint presentations.
- Negotiate with wholesalers to secure sponsorship money for all special events.
- Assist top Producers with 17-20 presentations per week to update the client on their financial losses or gains pertaining to their retirement funds.
- Collaborate with Corporate office in regards to re-branding; including all marketing materials, company website and social media accounts.
0-5 years of experience
Determine marketing, public relations, and media strategies and campaigns.
- Determine overall budgets for TV, radio, print, social media, email, and billboard
- Establish direct contact with media members locally and nationally.
- Strategize potential questions and answers for media interviews.
- Write press releases for distribution to broadcast, print, and social media.
- Coordinate public events to generate leads.
- Establish contact with highly visible public and political figures for public events and lead generation.
0-5 years of experience
- Plan and implement public relations strategies for 3 product lines; function as company spokesperson
- Manage advertising plan for professional art materials product line
- Responsible for product development, packaging design, in-store merchandising, catalog, sales sheets and other collateral for art materials product line
- Tradeshow management for national art and craft shows plus education based conventions
- Manage Creative Academy Workshop Program working with 4 artists to promote art materials nationally, including supervision of intern to coordinate the program
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Public Relations Manager
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
