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0-5 years of experience
- Outlined and managed comprehensive communications and marketing strategies for distribution of vendor products, and tracked all marketing and public relations efforts via creation of daily progress reports/measures.
- Researched and developed promotional material, product descriptions and press releases, ensuring that all marketing materials maintained a high level of quality and positively promoted the brand.
- Wrote, edited, and distributed news releases, media advisories, and marketing material for campaigns, creating customer focused copy with the appropriate tone and voice.
- Developed and maintained positive relationships with internal/external stakeholders and implemented and tracked proactive public relations efforts to promote a positive company image.
- Coordinated a direct marketing campaign to develop a network of contacts which increased customer outreach and a 37% increase in sales.
- Reduced costs by 18% by aggressive budget adherence and management.
0-5 years of experience
Wrote, edited and disseminated professional messaging including press releases, online content, social media and internal and external communication materials.
- Created specialized communication plans to promote physicians and new service lines.
- Represented the hospital at public events covering health, wellness and other related topics.
- Planned and directed broadcast content for local radio and television opportunities; cultivated original story ideas and topics for shows; secured physician participation.
- Participated in civic, social and business organizations to promote the hospital’s reputation, protect its interests and advocate for its positions where appropriate.
- Monitored local media for coverage of the hospital and its competitors; identified trends in national and local health care.
0-5 years of experience
- Led all public relations efforts resulting in over 150 articles placed in top media outlets.
- Developed and executed marketing plans to drive over 8,000 leads annually.
- Collaborated on website redesign resulting in improved search engine rankings and a 60%
- Scheduled and coordinated over 50 educational seminars with engineers, architects, home
- Created interactive online community to increase awareness about foundation repair and waterproofing issues.
6-10 years of experience
Specialized in working with a multiple of non-profit and for-profit businesses.
- Managed multiple concurrent annual PR and marketing budgets ranging from $10,000 to $250,000
- Secured feature stories for clients in national publications and regional media
- Sourced, evaluated, and hired web and graphic designers, media buyers, printers etc. in support of project deliverables
- Implemented and up-skilled staff on CRMs, increasing overall operational efficiency and data integrity to drive sales
- Partnered with sales team to develop firms’ sales collateral and branding programs
- Planned and executed revenue generating corporate and fundraising events
0-5 years of experience
- Pitched press releases to the trade press to secure prominent placement of product information; wrote cover and editorial stories on behalf of internal software professionals; entered awards for products and internal professionals. Achieved $248,000 in advertising dollars for all PR placements in 2003.
- Sole press release writer and pitch person for 15 inspection software product lines; achieved an average of 11 editorial placements each month.
- Conducted customer interviews and wrote software product application stories for dissemination to trade press; pitched stories to media.
- Edited software user manuals for grammar, AP and in-house style, and consistent layout.
- Reviewed more than 75 trade publications each month to glean placement ideas or to validate placement of [company name] information.
- Maintained consistent relationship and communication with trade press editors.
10+ years of experience
Manage multiple projects on any given day for 800 police department employees as well as numerous other department customers from throughout the City
- Release crime stories to the media by researching facts, writing media-alerts, and speaking with local and national reporters
- Researched and pitched the PD’s social media entrance and growth
- Developed a comprehensive and technologically updated video/photo studio
- Written, produced, directed and edited countless professional development videos for officers and City workers of which have also been demanded and implemented by police agencies around the world
0-5 years of experience
Responsible for the ongoing activities to ensure the overall company has a strong public image and strong employee morale.
- Worked with the marketing department in executing and communicating innovative marketing campaigns designed to increase sales, profits and top of mind awareness with new and / or existing customers.
- During high traffic levels, assisted as a cashier.
- Personally increased revenue in the Garden Center Patio over $20,000 in 2013
0-5 years of experience
Planned, Executed and Evaluated a full PR campaign for the Boutique
- Created and Distributed flyers and business cards that advertised the store
- Planned and Executed a first-ever fashion show for the store that helped bring in more customers as well as sell the merchandise
- Increased the flow of customers and increased the sales
- Held positions in the chapter that required event planning, fundraising, public relations, community involvement and outreach
0-5 years of experience
Winner of Outstanding New Print Journalist of the Year award in first year of duty for articles in categories including photojournalism, news, feature and more.
- Winner of Journalist of the Year award for Air Force Special Operations for articles in separate categories including news, feature, sports, commentary and more
- Winner, [company name] – Photojournalism category for article and photos
- Awarded Outstanding Communications Airman of the Year for crisis communications activities during aircraft failures resulting in local area property damage; quick response mitigated negative PR impact
- Managed community relations program including tours for more than 1,000, community involvement events and providing Air Force input to chamber of commerce meetings; increasing positive perception of Air Force, special forces awareness
- Editor of base paper prior to turn over to private contractor – maintained media network and lines of communication for ease of information transfer to civilian counterparts
- Visited local radio stations weekly, provided Air Force updates to local community reaching audience of 30,000+; Implemented Spanish-speaking counterpart to reach additional Latino audience
0-5 years of experience
Launched new product, working with a team consisting of C-Level executives, RF Engineers, and government agencies.
- Provided strategic planning and refined [company name] and public relations campaign for B2B clients, government officials, and new business opportunities. Captured further impressions through the handling of social media vehicles including Facebook,
- Used HTML code to recreate website for new [company name] campaign.
- Authored social media policy to include ways to implement Facebook, Twitter, Google+, and LinkedIn.
- Redesigned company newsletter campaign to include written and edited technical niche press releases, and distributed
- Worked with company CEO and business development department to forecast and track marketing and sales trends and analyze
0-5 years of experience
Created and coordinated projects for marketing, donor recognition, events, and mentor recruitment
- Produced monthly e-newsletters by writing and designing articles and pictures in Constant Contact
- Researched, wrote, and submitted award nominations for employees and mentors
- Produced quarterly newsletters in Adobe InDesign
- Created and implemented weekly social media campaigns
- Created, submitted, and tracked press releases
- Wrote and submitted monthly blog thru WordPress
0-5 years of experience
Designed public relations, marketing and advertising campaigns for City.
- Created media partnerships with community and corporate organizations.
- Managed $20,000 media budget.
- Developed special marketing events.
- Wrote news releases, television and radio scripts, brochures, etc.
0-5 years of experience
Managed public relations department while public relations director was on maternity leave
- Provided strategic counsel for company
- Generated news and feature coverage in business, local and trade print media
- Wrote corporate documents, press releases, PR plans, and customer case studies
- Planned media tours and product launches
0-5 years of experience
Conducted primary and secondary research
- Established campaign objectives based on research findings
- Assisted with identifying and developing the public relations strategy for the campaign
- Researched contacts for targeted media outlets
- Performed interpersonal communication through presentations and table sits
- Collated and analyzed outreach efforts
- Helped foster relationships with minority communities throughout the Baton
0-5 years of experience
Responsible for corporate communications, international media relations, event planning and execution such as press conferences, media interviews, and exhibitions.
- Cultivated positive relations with local foreign correspondents and English-based media; maximizing brand image and product exposure through strategically planned PR.
- Worked closely with vendors and orchestrated successful large-scaled events for up to 300+ attendees; delivered quality results within proposed budget and negotiated the total cost down by at least 20%.
- Converged 200+ international media and investors/analysts for the annual Computex press conferences; developed whole media kit that demonstrated key new products, which generated tremendous media coverage worldwide.
- Wrote and proofread press releases, contents for executives’ letters/speeches, company’s profile, CSR and corporate annual report.
0-5 years of experience
Wrote copy, designed sections and preformed updates for the hospital’s website.
- Promoted incoming physicians to help build individual and group practices.
- Worked with local media identifying and developing story ideas to promote coverage of the hospital’s services, programs and ventures.
- Wrote copy for telephone advertising lines with an average 1 million-plus calls a year.
- Wrote, edited and coordinated production of the hospital’s brochures, flyers, invitations and newsletters to raise awareness of the hospital’s functions and services to a variety of audiences.
0-5 years of experience
Created multimedia marketing materials and outlets to maximize brand exposure.
- Wrote and developed content for various publications through website, brochures, e-blasts, and social networks.
- Conducted market research and analysis
- Created promotional appearances
- Developed and implemented ideas to maximize revenue
0-5 years of experience
Worked closely with the CEO, Office of the President, Investor Relations, and General Counsel to manage all strategy and execution of the company’s interaction with the financial and business media.
- Wrote, produced, and managed the distribution of all print communications such as newsletters, press releases, industry articles, internal management communications, etc.
- Prepared company’s senior leadership for interviews and public presentations.
- Managed and coordinated photo shoots and special events.
0-5 years of experience
- Promoted and created awareness for the organization
- Selected favorable publicity material and released it through various communications media
- Facilitated events and fundraisers
- Assisted in developing the annual plans for general outreach and marketing to external audiences
6-10 years of experience
Initially hired to manage establishment; quickly introduced owners to social media marketing as a means to develop upscale customer base and acquire new customers. Gained executive buy-in and devised/implemented a comprehensive social media and marketing strategy.
- Launched and developed a Facebook fan page that has over 6750 followers.
- Established Twitter page and quickly built a following of over 1800 by engaging with the community.
- Developed a marketing strategy that included print, SMS/test, radio, digital online, email and local advertising;
- Schedule and negotiate contracts for local and celebrity talent/acts to appear
- Responsible for the hiring/firing, employee scheduling, coaching and development of 25-40 security and wait staff personnel
0-5 years of experience
- Updated and maintained database for project related assignments.
- Developed relationships with vendors for supplies/equipment, etc. for public events.
- Managed mapped components as it relates to residents and stakeholders on transportation projects.
- Provided leadership and supervision for outreach projects impacted by construction projects.
- Completed human resource duties (pre-screening applicants, training, and upkeep of employee paperwork, etc.)
- Managed details of multi-party conference calls, in-house and off-site meetings and luncheons, travel arrangements for team members, calendars, itineraries, agendas and preparation of expense reports.
- Managed the back office duties that including directing phone calls to appropriate department, transcribe messages, coordinate marketing material for specific project assignment, etc. but not limited to other duties as deemed necessary.
0-5 years of experience
Created and updated website and social media posts
- Designed, wrote, and distributed newsletters weekly/monthly
- Negotiated commercial/individual contracts for memberships
- Contacted media and vendors for annual events
0-5 years of experience
- Interview global customers and develop case studies – generated 45% increase in published articles (2014)
- Manage executive spokespeople, orchestrating analyst and media briefings
- Connect with press and bloggers, generating original stories around customer news
- Write, edit, and position press releases, editorial and award submissions
- Optimized daily coverage tracking process – streamlining monthly reporting efforts
- Former roles: PR Associate, PR Assistant
0-5 years of experience
- Communicated internally and externally for organization
- Conducted benchmarking and research to identify methods to increase awareness
- Maintained social media presence
- Wrote and published press releases
- Developed crisis plan, media report, publics list, media list
0-5 years of experience
Prepare drafts on various department matters including edit materials, produce reports, correspondence, speeches
- Assists in producing public information activities, including news releases, brochures and/or visual presentations.
- Represents department in designated conferences and public events.
- Conducted surveys and compiled demographic data
0-5 years of experience
Responsible for coordinating the Children’s Miracle Network Telethon
- Met with and filmed all Miracle Families for telethon videos played during the seven hour long event
- Liaison between miracle families, partner television station, scheduled all on-air interviews
- Coordinated phone bank volunteers for telethon event
- Responsible for editing film for content for telethon and creating video projects
- Acted as telethon manager of phone bank and broadcast
0-5 years of experience
Received Awards and Recognition from State and County Elected officials and Chambers of Commerce.
- Prepare and give speeches and conduct multiple presentations to further the public relations objectives.
- Participate and provide sponsorship for outreach efforts to organizations, educational groups, and government politicians that will broaden ITT Technical Institution’s presence in the community.
- Schedule and coordinate events with appointed and elected officials at all levels of government. Develop and maintain strong relationships with political officials, Board of Education, businesses and other organizations.
- Develop annual and quarterly strategic and tactical marketing plans for ITT Tech based on competitive analysis, County/Community input, financial data, and creative tactics; exceeded target by 60%.
0-5 years of experience
- Coordinated membership event mailings
- Compiled media reports for multiple clients
- Analyzed survey results for a branding project and assisted with launch of new brand
- Assisted in writing proposals for prospective clients
- Assisted with coordination of various client events
- Assisted with media relations and event coordination of Google Robotics event
0-5 years of experience
Assisted Crossover Youth Ministry by creating PowerPoint presentations for services and meetings. Created and implemented strategies to target youth in the surrounding areas.
- Research competitors to develop effective approaches to achieving business and public relations goals.
- Assisted in designing logos for clients.
- Coordinated events and programs.
10+ years of experience
Prepare or edit organizational publications for internal and external audiences.
- Respond to requests for information from the media or designate another appropriate spokesperson or information source.
- Establish and maintain cooperative relationships with representatives of community, clients, and employees.
- Plan and direct development of funeral services and programs to maintain favorable outcomes for clients.
- Confer with support personnel to coordinate company advertisements and promotions.
0-5 years of experience
Works within a team to manage social media presence
- Works within a team to manage church website
- Produces quarterly newsletter for Greater Friendship
- Currently in process of rebranding church logo, motto
- Speaks publicly to announce events and activities going on at Greater Friendship
- Works with media to keep community aware of things going on at Greater Friendship
- Planned and promoted events for 200 members and visitors
0-5 years of experience
- Planned a fundraising campaign to gain affiliate members
- Redesigned, launched and promoted website
- Plan affiliate events with the council and partnered associations/businesses
6-10 years of experience
- Extended online presence through social media and technological outreach.
- Edited, created and proofed marketing materials.
- Found new niche markets to sell our products.
- Assisted in coordinating a new marketing campaign for fundraising.
0-5 years of experience
Gathered news and feature materials for publication in command newspapers and magazines, and for radio and television programs for internal and external release
- Responded to queries from the civilian media
- Performed media liaison functions during operations/exercises
- Conducted community relations programs
- Produced print and photographic materials
- Edited/produced command newspapers and magazines
0-5 years of experience
Give advice on the development of marketing and communications strategies and services supporting K-12 education programs and student achievement.
- Serve as interviewer, researcher, writer and editor of print and online communications pieces.
- Use social media, such as Facebook and Twitter, to reach current and potential audiences.
- Identify student success stories, schedule and conduct interviews; write, edit and proofread stories.
- Help maintain communications with parents, students, businesses, community leaders and district stakeholders.
0-5 years of experience
Create and Publish the monthly internal newsletter and quarterly external newsletter
- Manage all donation request processes
- Create and execute community PR Events
- Design and order marketing materials and promotional items and manage inventory
- Analyze community approval to contour events and strategies for maximum impact
- Serve as an integral member of the Marketing Department
0-5 years of experience
Establish and maintain cooperative relationships with clients, media contacts, and public interest groups
- Become knowledgeable of client’s objectives
- Respond to requests from media
- Research up-to-date information to assist strategies
- Arrange public appearances, lectures, interviews and photo shoots to increase promotion of clients
- Write pitches, press releases and emails to appeal to media and public
0-5 years of experience
- Created and developed all initial public relations for the theatre company including sponsorship
- Planned and executed special events and productions
- Represented company in sponsorship meetings
- Approved marketing designs and company imaging
- Defined and articulated artistic vision to community
- Created investor relations packets
- Established local and regional investors to media relationships
- Counseled and graded interns
0-5 years of experience
I contribute as an integral member of the corporate communications team at [company name] Inc. – a global financial technology and services company. I manage public relations for three business units within [company name], Lending Solutions, Output Solutions and Biller Solutions, in order to secure and maintain their external visibility, including media relations, drafting and pitching bylines, press releases, white papers and more. I maintain the internal relationship between corporate communications and these internal partners. Additionally, I increase the reach, effectiveness and quality of all corporate marketing and PR campaigns through the development and implementation of social media, including Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram and more; I support the team with thorough reporting, collection and distribution of media coverage and analytics; I coordinate media trainings for our spokespeople; I manage the corporate awards process; I currently oversee our first ever community visibility program; and I coordinate the internal press release process from start to finish and improve its quality and effectiveness by providing edits and coordination. Key projects include:
- Development of social media and communications plans for our bi-annual client conferences
- Creation of current internal coverage tracking and analysis process
- Pursuing and coordinating up to the executive level a minimum of five in-depth, corporate facing awards annually
10+ years of experience
- Coordinates corporate and private events catering for over 200 guests
- Markets services, answers inquiries and schedules events in person and over the phone
- Presents, proposes and customizes service packages to fit customer requirements and budgets
- Communicates with staff and business partners to ensure that food is prepared, refilled and served with outstanding quality, quantity and timeliness
- Interacts with customers to answer questions, address concerns and ensure 100% satisfaction
0-5 years of experience
Assists in execution of public relations programs and events including national and regional magazine, newspaper, internet, trade, celebrity, stylist and TV
- Oversees and coordinates the tracking of PR samples between corporate and
- Maintains strong relations with mall marketing directors
- Responsible for updating and maintaining press lists
- Responsible for capturing and documenting all press clips for press reports
- Assists with corporate charitable initiatives
- Assists Vice President, Manager, and Assistant Manager with day-to-day
0-5 years of experience
Assists in execution of public relations programs and events including national and regional magazine, newspaper, internet, trade, celebrity, stylist and TV
- Oversees and coordinates the tracking of PR samples between corporate and
- Maintains strong relations with mall marketing directors
- Responsible for updating and maintaining press lists
- Responsible for capturing and documenting all press clips for press reports
- Assists with corporate charitable initiatives
- Assists Vice President, Manager, and Assistant Manager with day-to-day
0-5 years of experience
Responsible for all district public relations, district website administration, social media communication, graphic design, district elections, managing board meetings and daily operations of the superintendent’s office.
- Provide research, writing, editing, proofreading, designing for print and digital for internal and external communications, including press releases, website and publications
- Manage district and campus websites, including redesign with Sharp School to launch July 2013
- Create and maintain a successful Facebook page for the [company name] community
- Provide professional graphic design services for district and education foundation
- Manage Board of Trustees meetings including writing supporting documents and recording minutes
- Manage daily operations of the superintendent’s office including writing, proofreading and publishing all communications to the district and public.
0-5 years of experience
Communications management for 8,400+ membership
- Develop advocacy campaigns, monthly newsletters, press releases, public service
- Social media management including Facebook, Twitter and LinkedIn
- Conference planning and logistics
- Develop and maintain media relationships
- Lobbying for association and partner associations
0-5 years of experience
Manage news engine in the Twin Cities by proactively and reactively handling all media inquiries
- Plan and Execute enterprise initiatives, such as Sustainability, Community Relations and Corporate and Social Responsibility
- Engage and manage stakeholders through several communications strategies
- Launched www.bby.com and manage day-to-day content distribution on website, social media and wire
- Plan, develop and execute external and internal communication programs that support the company’s business goals
- Media-train and prepare company executives for interviews and other media opportunities
- Manage social media accounts, including Facebook and Twitter, and strategically develop and execute campaigns
6-10 years of experience
Manages marketing budget in excess of $1 million and establishes cost projections for multiple markets.
- Coordinates, schedules and tracks business development opportunities and participation in professional associations while fostering relationships with key stakeholders, clients and industry partners.
- Maximizes ROI and exposure of company brand through charity sponsorships & community relations.
- Manages a diverse portfolio of client appreciation, internal incentive events and executive meeting planning including; vendor relations, contract negotiation, venue selection, gifts and client database management.
- Facilitates concept design and review of regional marketing materials including; digital presentations, resumes, proposal writing, website content, photography portfolio, newsletter articles, press releases, award nominations, brand integrity, promotions and apparel.
- Researches market trends for executives and general managers for strategic planning purposes.
0-5 years of experience
Coordinate special events for industry trade shows and other client functions,
including travel arrangements, catering, technology rental, meeting space and related planning
- Plan and execute all company mailings, including newsletters, press releases,
- Database management duties: monitor and record all client coverage, create
- Administrative duties: oversee office supply inventory, maintain office files,
- Bookkeeping duties: expense data organization and entry, accounts receivable,
0-5 years of experience
- Gather and analyze data on target audience to draft promotional materials that include, but are not limited to press releases, newsletters, and media reports
- Support event planning and preparation for events with attendees ranging from 100 – 1500
- Manage social media campaigns and email accounts to ensure timely administrative responses
- Select, train and supervise 15-20 volunteers for events
- Pitch articles and talk show hosts to media outlets to increase awareness of talk show
0-5 years of experience
- Works with small local businesses to devise their social media/marketing strategies, manage their social media sites, write newsletters and press releases, create contests and other content that is published across several web-based platforms
- Posts articles, photos, memes, contests, promotions, viral content and videos using best SEO and social media practices; increases in engagement have translated into increases in new or prospective business for clients
- Connects with other entities who may help promote my client’s brand, share and cross-promote content
- Reports breaking news in real time using Twitter, Facebook and CoveritLive; versed in Constant Contact, Pinterest, LinkedIn, Foursquare, YouTube, etc.
- Creates/manages basic websites and logos
0-5 years of experience
- Worked with sellers to obtain all needed documents for short sale submission
- Requesting/tracking foreclosure sale dates on properties
- Trained new short sale team members
- Daily interactions lenders submitting documentation for short sale packages
- Initiated daily interaction with media and publications
- Distribution and follow up of press releases
PR Specialist Duties and Responsibilities
No two PR specialists are exactly alike, as specific skills vary from employer to employer. However, after analyzing online job postings, we identified several core duties and responsibilities common to the job:
Develop PR Strategies Working with marketing teams and management, PR specialists help craft a PR strategy that starts with determining the message the company wants to convey to its audience. After determining who needs access to specific information, PR specialists plan how to use traditional and digital media to promote the company and keep the public informed.
Create Company Communications Writing press releases about new products and developments, giving speeches to the media, posting updates on social media sites, and creating internal communications for employees are all part of a PR specialist’s job. They also may update the company’s website, create videos, write letters, and make product brochures.
Track Media Campaigns PR specialists keep track of the company’s media campaigns and use performance metrics to monitor how successful the company’s PR activities are. They use analytics software to look for trends, monitor social media websites for customer feedback, and keep an eye on media coverage to determine if the company needs to respond to any issues, provide clarification, or share updates.
Develop Media Partnerships Increasing the company’s exposure and having more channels for distributing materials require PR specialists to develop strategic partnerships with the media. PR specialists look for partners locally, nationally, and online that can expose the company to the intended audience and give it more credibility in the industry.
Plan and Attend Events Press conferences, media preview events, local business events, and industry conferences offer networking and marketing opportunities. PR specialists help companies determine which events to attend and help coordinate activities for promoting the company’s brand, fostering new partnerships, and offering informational workshops or panels.
PR Specialist Skills and Qualifications
Creative in how they portray the company in the media, successful PR specialists are skilled in all areas of communication and are comfortable using technology. Companies seek PR specialists with a bachelor’s degree, PR or journalism work experience, relevant work samples, and the following skills:
- Marketing – PR specialists use their knowledge of marketing principles to conduct research on customers’ needs and promote the company and its products
- Writing – since they create press releases, speeches, social media posts, and news articles, PR specialists have strong writing skills, use proper grammar and spelling, and adapt their writing for different audiences and formats
- Social media – whether posting news releases on the company blog or writing updates on Facebook, PR specialists know how to use various social media websites to share important news and manage the company’s reputation
- Public speaking – speaking with the press and giving announcements through video and audio require strong public speaking skills
- Interpersonal skills – since they have to form and maintain positive and productive relationships with the media, PR specialists need to appropriately interact with media professionals and respond on the company’s behalf in a variety of situations
- Problem-solving skills – determining how to respond to negative press and handle emergencies requires a problem-solving approach
PR Specialist Education and Training
Most PR specialists have a bachelor’s degree in communications, PR, or journalism. These majors usually include courses in PR strategy, communication ethics, writing for the media, marketing, strategic communication, and research. Students often complete written projects to add to their portfolios and do internships at media organizations or public relations firms. A master’s degree in PR can help individuals who want to advance to PR director or communications manager positions later in their careers. Common topics for these graduate programs include reputation management, crisis communication, social media practices, communication design, and leadership.
PR Specialist Salary and Outlook
PR specialists earn a median income of $59,300 annually, according to the Bureau of Labor Statistics (BLS). The 10th percentile of PR specialists make about $32,800, and wages exceed $112,200 for the highest earners. Additional benefits companies often offer include retirement plans, paid vacation days, and medical, dental, and vision insurance plans. Since companies need to share their news through traditional media outlets and social media, PR specialists can expect average job growth at a 9-percent rate through 2026. Competition is strong for this popular field, especially for jobs in large companies. Aspiring PR specialists may find a master’s degree and internship experience helpful for finding a position more easily.
Helpful Resources
If you’re interested in learning more about becoming a PR specialist, check out these helpful career resources:
Public Relations Society of America – this PR organization provides networking opportunities, job boards, and professional growth resources for its 22,000-plus members. Members can join numerous online webinars, chat on discussion forums, read industry publications, and find opportunities to get recognized in the field
Pitch Perfect: How to Say It Right the First Time, Every Time – having won Emmy Awards and founded a media group, author Bill McGowan uses his experience to help PR professionals communicate their companies’ messages clearly and persuasively. He offers some guided principles on handling situations gracefully, including how to respond in delicate situations
Public Relations and Communications Professionals – nearly 300,000 PR and communications professionals network in this LinkedIn group associated with the Bay Area’s Lighthouse Public Affairs firm. Members can also find job opportunities here
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – designed for PR professionals, marketers, business owners, and others who need to advertise their companies, this book shows professionals how to use traditional media (such as press releases) as well as the internet to spread company awareness. It offers tips on successful PR practices and uses case studies to show how famous companies have used these methods
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Public Relations Specialist
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
