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0-5 years of experience
Ensured overall operational management of Search Engine Marketing department, generating about $650K in revenue in 2006 (breakthrough increase of 30% in comparison with 2005).
- Supervised and directly implemented SEO practices for about 420 websites within organic and paid search.
- Developed a system for clients to utilize Sponsorship/Pay-Per-Click advertisements for Yahoo! Search
- Performed negotiation of contracts, assistance in development of long-term plans, allocation and monitoring of budgets, and conducting of ROI studies.
- Established a productive work environment and optimized workflow processes.
- Employed, trained, and provided oversight of department staff.
0-5 years of experience
Managed Search Engine Optimization for clients including Home Depot, Rooms to Go, Liberty Medical, and more to improve online organic rankings. Collaborated with client’s Web teams to ensure that site architecture, copy, code, and other factors were optimized for conversion and usability.
- Used SEO techniques to drive targeted traffic to client’s site while getting the site ranked for non-brand terms and increased first page targeted keywords over 100% thus increasing revenue and decreasing PPC cost.
- Directed SEO efforts in redesign of major medical supply website increasing ease of use for senior demographic.
- Consulted directly with high profile clients.
- Performed high level analysis of potential client sites and created executive summaries used for presentations to clients
0-5 years of experience
Managed 13 accounts over various verticals with a monthly budget of ~$25,000
- Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.
- Led a team of 6 content writers – to produce on-brand/SEO rich content for clients websites
- Led three on-going large scale reputation management projects – that led to an increase in website conversions with the suppression of bed press.
0-5 years of experience
Managed all E-Commerce aspects of apparal category leader with millions in international annual sales.
- Created copy for thousands of product descriptions, affiliate marketing campaigns, social media platforms, web pages, and more.
- Successfully managed Google AdWords campaigns. Reduced bounce rate from 37% to 3%, lowered CPC by as much as 40% and increased CTR.
- Built new WordPress Site microsite – StLouisTShirt.com. Converted 3 new leads in the first week of going live.
- Managed affiliate marketing programs using the ShareASale platform.
- Used Google Analytics and Webmaster Tools to optimize web properties.
- Maintained all Social Media platforms including: Facebook, LinkedIn, Google +, Twitter, Pinterest, Etsy and more. Increased voice, shares and followers.
- Optimize dlanding pages, squeeze pages, banners, copy and all web-based elements to improve conversions, page consumption and engagement.
0-5 years of experience
Developed project to establish SEO as an in-house discipline with Digital Marketing & Sales.
- Created the SEO roadmap, which was later adopted as a template for other projects.
- Led the SEO kick-off project and taught on-page SEO, including keywords, writing, internal linking and semantic HTML using SEO best practices to the user experience (“UXâ€) team.
- Developed and presented SEO user training to the marketing, online marketing, public relations, product management, UX and web development teams.
- Designed SEO Dashboard and worked with the web analytics team to source data.
0-5 years of experience
- Managed all SEO for FXCM, including on-page optimization of: meta data, header tags, text content, appearance to crawlers, link anchor text, link placement, and sitemaps.
- Managed successful link building campaigns (via email requests and brokers) domestically and internationally in the English, German, and French markets.
- Managed a team of SEO interns; created, amended, and monitored SEO campaigns from several outsourced vendors to ensure efficiency.
- Provided SEO consulting and analytics via Omniture and Google Webmaster Tools for FXCM.com, as well as a dozen international versions, smaller subsidiary sites, and 50,000+ page news site DailyFX.
- Raised and maintained organic rankings of FXCM.com and DailyFX for top keywords such as “forex” and “forex trading.”
0-5 years of experience
- Managed 60 Site Link Visibility accounts by successfully obtaining a variety of inbound links.
- Developed, delivered and analyzed search engine optimization reports and link building reports.
- Created competitor analysis reports to show the strengths and weakness of competitors.
- Managed external vendors and purchased blog reviews and reviewed invoicing.
- Received high marks on customer surveys and regular positive feedback.
0-5 years of experience
Joined Sales Reps on sales calls to convince prospects of the need to deploy our guaranteed click and turnkey budget based search engine marketing products to generate ready to buy leads.
- Developed a daily client budget based on the viable market to assist the prospect in determining how much money they need to spend to have a search engine presence.
- Provided SEO optimization of websites, including optimizing current web page designs and working with the development team on the Landing Page content, performed SEM utilizing paid and non paid methods, keyword research, competitor analysis and researched linking opportunities.
- Resolved fulfillment issues as necessary
- Analyzed Pay-Per-Click results and made ongoing changes as necessary based on client requirements
- Provided post sales support in the form of onsite training and initial consultation on our search products.
- Training and coaching of 38 Sales Reps and 5 premise managers in positioning and pitching our guaranteed click and budget based search products.
- Closed of over $128,000 in PPC (search engine sales) in last 5 months
0-5 years of experience
Conducted & analyzed market research; setting product prices & features for online production & on-site product products
- Identified & analyzed client problems to better understand their needs in order to improve on existing products & to launch new production products
- Analyzed marketing data to forecast budget needs and report on key performance metrics
- Created & executed message maps to better improve viewership interaction and response to marketing collateral
0-5 years of experience
Manage and optimize bids on comparison shopping engines for clients
- Wrote site content for client’s stores and managed their social media accounts on the SEO team
- Communicated effectively with clients on their accounts and completed detailed reporting on CSEs
- Visited clients on location to discuss their future marketing plans
- Wrote several blog posts to be featured company’s blog
- Certified in Google Analytics
0-5 years of experience
Liaison between analysts and the internal project teams. Led a search team which collaborates with teams and individuals across multiple capabilities to ensure the proper development, delivery, and execution of search engine optimization strategies and best practices.
- Worked with clients to obtain a positive ROI for search marketing efforts. 2009 AMBIENCR had an 800% ROI and 44% of all redemptions came from organic search.
- Managed an internal search team which is responsible for handling over six hundred thousand dollars’ worth of business.
- Streamlined search integration process across multiple capabilities.
- Conceptualized and executed on the creation of internal search tools for extensive keyword research, link analysis, and reporting.
- Grew accounts by 200% year over year.
- Spearheaded internal search marketing educational efforts and training.
0-5 years of experience
Responsible for prospecting and closing core internet marketing solutions, SEO, and IT web applications for [company name] start-up company.
- Responsible for all SEO accounts as well as providing the resources for fulfillment.
- Consistently exceeded monthly and quarterly sales quotas resulting over 100% of plan.
- Responsible for managing new hires and teach complex IT Products and Solutions and incorporate them into the consultative sales process.
- Responsible for client account retention.
- Helped grow the company 20% in increased revenue in 12 months.
- Closed 14 client accounts over the last year resulting in 215 k and over 16 k a month in re-occurring business.
- Responsible for managing a team of 4 Reps with responsibilities that include: Foot-Prospecting, Cold-Calling, B2B Consultative Sales for Tier 1, 2 and 3 Companies and Closing Techniques.
0-5 years of experience
Managed all aspects of organic search, development of the SEO division with focus on Global and Local SEO, SMO, and ORM campaigns.
- Developed complex SEO strategies based on search algorithms & lead team in implementation.
- Collaborated with multiple division leads to achieve SEO goals.
- Meet with clients, analyzed their individual organic search needs.
0-5 years of experience
- Article writing for search engine placement. Approx. 10 of our key phrases in the top 3
- Monitored the output and the quality of the writing assigned to various writers
- Follow-up communications of potential and standing customers
- Maintained sales leads software and scheduled appointments for in person meetings
- Spearheaded and lead a name change and brand new marketing strategy including verbiage of company website during a name change to The Sign Chef
0-5 years of experience
- Created an SEO strategy that raised organic traffic by 60% in 3 months involving business development and social media
- Educated the editorial team on SEO fundamentals in writing for an online publication and tracked their success
- Implemented a reward incentive to get all teams to be aware of SEO in day to day tasks
- Used Omniture, Google Analytics and Webmaster Tools to track progress and find new opportunities
0-5 years of experience
Began as freelance writer, but quickly earned managerial position through quick, efficient, and thorough work
- Managed 14 writers and ensured acceptable work
- Promoted cohesion amongst writers
- Maintained blogs for numerous clients
0-5 years of experience
Developed New Company Website in HTML and supervised Professional Translation into 7 Languages
- Optimized [company name] and increased hits from 10k to over 1 Million hits per month
- Presented Talks on Search Engine Optimization in China, Hong Kong, and Silicon Valley
- Developed Several Company Websites using Dreamweaver, Word Press, HTML5, OpenCart
- Developed SEO Strategies and Products for [company name] Clients
- Developed SEO Training Workshop, Taught SEO to Small Business Owners
- Developed Client Websites and Implemented SEO for Client Websites
- Performed Daily SEO Analysis of Company Website and Reported Results to Upper Management
- Performed Website Quality Assurance Testing, bug reporting, and bug fixing
0-5 years of experience
Ran Google pay per click campaigns for keywords relevant to apartment industry
- Wrote blog articles related to apartments and apartment locating
- Optimized area and property page descriptions including title tags, header tags, meta descriptions, and posting pictures with alt tags
- Recruited in-links by submitting to directories, posting comments on blogs, and e-mailing/cold calling authority websites
- Monitored reciprocal links and made sure all internal links were active
- Performed all SEO duties in addition to locating apartments for clients
0-5 years of experience
Utilized promotional sales tactics in order to sell SEO/digital marketing services to small business owners. Devised sales strategies in order to establish new business leads and increase client base.
- Collaborated with small business owners to develop an online marketing strategy that aligned with their personal business goals; created engaging content in order to increase their online and real-world presence.
- Designed websites that promoted engagement in order to drive business and sales initiatives.
- Leveraged solid knowledge of relevant keywords, analytics and SEO (Search Engine Optimization) to established front row placement for each website on three major search engines.
0-5 years of experience
- Managed and Advised COX Newspaper Sites on SEO Strategy, Social Media Optimization, and SEO Best Practices.
- Implemented SEO Strategies to Newspaper Sites to Include: AJC, Access Atlanta, Dayton Daily News, Active Dayton, Austin American Statesman, Palm Beach Post, and many other Community Newspapers.
- Trained Newspapers, Editorial Staff and IT Departments on SEO Best Practices, Writing News Headlines for the Web, and Social Media.
- Worked with internal and external teams on IT related projects to include: transition to Endeca, new CMS platforms, mobile site development and other web related projects.
- Created SEO Training and Best Practices Documents for Company Uses.
6-10 years of experience
Sales calls and lead generation as well as direct marketing campaigns
- Developed social media campaigns for new clients
- Attended client meetings and assisted president with client accounts
- Implemented search engine optimization and internet marketing strategies
- Instrumental in researching and comprising various databases.
- Helped organize and oversee party showcases for Partyshowcases.com, a division of [company name]
- Assembled and coordinated mailing materials to solicit about upcoming events, as well as via social media
0-5 years of experience
- Served as Web promotions specialist with emphasis on SEO
- Consistent top 10 and top 20 performance for competitive keywords
- Invested in early equivalents to today’s Google Ads
- Doubled overall traffic for a group of 10-12 commerce sites during tenure
0-5 years of experience
Keyphrase research (relative and marketable terms for foreclosure industry)
- Organized and created niche-targeted site-content, meta-tags and sitemaps.
- Created link-backs and managed link building campaigns.
- Created internal reporting mechanism to track SEO effectiveness.
- Streamlined/optimized on-site client and server-side code to improve content visibility
- Helped design Drupal front-end to allow for ease of ‘spiderability’ and SE indexing.
- Improved site architecture (for organic traffic)
- Created/implemented process to improve brand reputation.
0-5 years of experience
- Managed the SEO team at Nolo to grow traffic, lead generation, and product sales through organic traffic
- Developed the strategy to optimize landing pages across multiple sites to increase overall traffic by 28%
- Organized the publishing efforts between the SEO and Editorial teams to rewrite and publish new content resulting on average 900 pages a month
- Used Google Analytics, Drupal, and Excel to provide traffic statistics, bounce rate information, eCommerce, and lead generation to guide business decisions
- Worked on solutions when sites were affected by Google algorithm changes (Panda and Penguin)
0-5 years of experience
Designed business cards and trade show collateral
- Designed social media collateral
- Photographed, retouched, and watermarked products for use in various e-commerce platforms
- Developed and contracted content for the company blog
- Created and managed Google Adwords campaign
0-5 years of experience
- Designed a 12 month plan of attack to increase web presence
- Managed the various team members to implement the SEO strategy for both off site and on site seo
- Working on redesigning the site to have a more web 2.0 feel
- Making sure that social media outlets are being consistently used
- As of May 2010 my efforts have increased organic web traffic by more than double
0-5 years of experience
- Managed & audited (and oversaw a team/vendors to manage and audit) B2C/B2B search/remarketing/PLA campaigns for ecommerce, real estate, travel/tourism, recruiting, non-profit & college/pro athletic clients to maximize revenue, leads, brand awareness, email subscriptions & to manage online reputation, while improving CTR, CPA, lead quality, revenue, etc.
- Developed SEM strategies & budget recommendations for proposals, as well as weekly/monthly/quarterly client reporting deliverables.
- Managed the analysis of digital multi-channel marketing efforts – email, social, content & search – to better understand the ROI attribution of each medium in relation to search behavior in order to develop a more optimized integrated strategy.
- Researched link building/guest blogging opportunities via competitor backlink analysis/search operators
- Assisted in content strategy & crafted meta data/blog posts
0-5 years of experience
- Drove qualified traffic to company websites by setting/achieving annual SEO (Search Engine Optimization) objectives
- Created, measured and reported SEO performance goals for all websites
- Managed content for six branded websites
0-5 years of experience
Spearheaded transition from print-based advertising agency into a Web-based media agency
- Defined and updated company standards for SEO, email marketing, and data security
- Communicated directly with clients for developing a comprehensive plan for new sites or redesign
- Formulated site map plans and directed copywriters and graphic designers
- Exceeded expectations for results through organic and paid search results
- Initiated social network marketing with Facebook, YouTube, and Twitter
- Created custom CMS in ASP with SQL and JavaScript
- Created custom search engine (ocalamarion.com/search.asp)
- Classic ASP, C# and VB ASP.NET, SQL, XML, JavaScript, CSS, Dreamweaver, Photoshop, Microsoft Visual Studio, SQL Server Management Studio, Google Maps API
0-5 years of experience
- Coordinated marketing department processes
- Recruited, trained, and managed employees
- Conducted keyword research and tracked progress
- Coordinated tasks with offshore team
- Developed and documented marketing plan
- Worked with clients in development efforts
0-5 years of experience
Manage three direct reports’ project capacity, productivity and performance.
- Propose Owned Media SOW contract levels and budget. (Annual Contract Range $150,000 – $300,000)
- Onboard new Owned Media clients and nourish ongoing client relationships.
- Retain and grow client’s Owned Media service contracts.
- Develop and implement SEO, Social and Content Marketing strategies.
- Develop and improve project processes, audit, analysis and reporting efficiencies.
0-5 years of experience
Increased traffic on Site by 35%
- Maximized workload by effectively using time management
- Helped with marketing pieces for our corporate customers
- Ordered samples of marketing pieces and available product
- Handled customer issues with delivery of product
- Tracked all website traffic and created charts for ease of use
- Checked product to make sure we kept up with industry standards
0-5 years of experience
Monitored website rankings and developed plans to improve search engine rankings, web traffic, and conversions. Led team of three specialists, coordinating multiple duties for each to drive toward a common objective.
- Analysis of keyword ranking and Google Analytics data to determine team priorities and establish project plans.
- Work independently in a remote/tele-commute environment.
- Establish user stories for shopping cart improvement process and work with IT department to execute on user stories.
- Created process documentation for marketing team and posted to internal resource site.
- Optimize website content, code, and layout to improve customer conversion rates.
0-5 years of experience
- Developed and managed SEO efforts resulting in a 60% increase to monthly non-paid search traffic over a period of 6 months.
- Provide in-depth website traffic segment analysis and reporting using Google Analytics Premium to uncover trends, opportunities and optimize user experience.
- Manage, analyze, optimize and report on display advertising revenues using the DoubleClick for Publishers ad server and various ad networks.
- Define specifications for product and user experience improvements while working with engineering and design departments through development, testing and implementation
6-10 years of experience
Staying on top of the ever-changing world of SEO & best practices, with an emphasis on white hat, ethical techniques
- Managing SEO campaigns for a variety of clients
- Leading SEO efforts on Wpromote.com and coordinating content development on the company blog
- Creating blog posts on a variety of SEO related topics
- Working with a team of programmers to manage the development, launch, and maintenance of Wpromote’s comprehensive web-based SEO Audit tool
- Attending industry events, such as search conferences, to bring back the latest
- Managing the creation of a new division of SEO clients with an emphasis on local
0-5 years of experience
- Worked with web developers and editorial to implement SEO processes throughout site in Agile environment utilizing JIRA during project execution
- Quality checked web page HTML metadata and XML sitemap schema prior to launches
- Analyzed SEO analytics daily and weekly using Google Webmaster Tools, SEMrush, Chartbeat and Omniture Adobe Sitecatalyst, and reported monthly SEO results
- Assisted with the mapping of current and new web page content to new Drupal CMS
- Provided SEO best practices training presentation and documents to editorial, product and web development teams
0-5 years of experience
Directed and coordinated all internet marketing activities and policies to promote products. (authentic sports apparel)
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
- Initiated and conducted market research studies and analyzed findings.
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Managed over 100,000 keywords for ecommerce pay-per-click advertising campaigns for a multi-million dollar company without spending limits due to proven success and ROI of advertising techniques I implemented.
0-5 years of experience
- Performed extensive keyword and competitor research
- Developed an entirely new SEO plan for [company name]
- Advised iPhonenowunlocked on social marketing and methods to drive more traffic
- Optimized the iPhonenowunlocked website and blog for improved search traffic
- Managed and trained team members on search engine optimization and SEO best practices
- Developed and managed an innovative and effective link building campaign within a set budget
- Developed and implemented an online brand management plan
- Wrote articles and blog posts on a variety of topics, helping to drive traffic and increase rankings
- Greatly increased organic rankings for many highly competitive industry keywords
- Greatly increased organic traffic, referring traffic, social media mentions and online brand awareness
0-5 years of experience
- Supervise all tactical and strategic SEO initiative for Hallmark Cards
- Used ethical SEO techniques to produce #1 rankings for several high-volume keywords
- Develop and present executive level summaries outlining search tactics and performance
- Directed internal and external teams to drive SEO campaigns for major product launches
- Innovated existing consumer research methodologies from improved analytical platforms
0-5 years of experience
- Successfully develop and implement short and long term SEO strategies that continually produce 1st page results and dramatically increase online visibility for 40+ clients in the HVAC and Plumbing Industries
- Identify opportunities for success within campaigns, prioritize tasks, and manage client SEO campaigns.
- Provide weekly and monthly reporting to management and sales team on client campaigns.
- Coordinate weekly and monthly SEO initiatives with the Social Media Manager, Content Writer, and Design Team including the assignment of tasks, marking the priority of the task list, and ensuring the on time completion of tasks.
- Responsible for market research, analysis, and implementation of improvements to meet SEO Campaign goals.
- Seek out new vendors for SEO related services, Manage SEO related vendor relationships, negotiate pricing, and serve as point of contact for vendors.
0-5 years of experience
- Accountable for 12 clients and their online marketing
- Researched and updated keywords for each account weekly
- Submitted their search engine submissions to Google, MSN and Yahoo!
0-5 years of experience
Verses in HTML/XHTML, CSS, Dreamweaver CS5, Photoshop CS5, and Illustrator CS5
- Provides Custom front-end design for websites that delivers value and drives growth
- Handles Internet Marketing with SEO/SEM through keyword research, on-page content
- Optimizes over 300 websites for both organic and inorganic Google searches
- Maintains social media marketing with frequent updates to networking websites and blogs
- Arranges photo-shoots and takes photographs to provide websites with custom images
- Ability to prioritize and manage multiple tasks simultaneously
0-5 years of experience
Assessment and development of SEO strategy for individual clients and function as SEO expert.
- Keyword analysis, research and development. Employ metrics such as keyword volume and revenue into SEO strategy.
- Hands-on optimization; improving site and internal linking architecture, page construction, meta-data, content, and SEO copywriting.
- Analysis of performance in Google Analytics and measurement of SEO strategy.
- Track and report on campaign results, data analysis, and hold weekly campaign status calls.
- Create inbound and outbound linking strategies to improve client rankings.
- Guidance and best practices on leveraging relevant social media channels for clients.
- Communicating with clients to ensure strategy success and provide them with a clear understanding of website analysis and reports.
0-5 years of experience
Setting SEO/Keyword strategies Forex Trading, Webhosting and Plastic Surgery segments. My goal was to generate more organic traffic from the Search Engines. Our company’s websites were some of the major players in each field.
- Managing a team of Link developers/Content writers of 8 people in house. Monday meetings (sprint style) to go through what had been done, what the employees were working with at the moment and input from me regarding keywords, the sites they has made deals with. I also had a bi-weekly 30 min with each one in the team, giving them feedback on work done, and what they had done well. We were always working with a monthly bonus incentive (an LCD TV/Nintendo WII for the best one etc.)
- I also managed a team of 12 link developers offshore in Manila/Tallin. They were new and got some basic training from other managers but pretty new so they needed a lot of help to start off with.
- Follow up daily on results and ranking. I had a bi-weekly 30 minute meeting with each one of them to see what they had done and giving pointers since each member of an SEO team has a responsibility to use common sense or the site could risk penalization.
- Monitoring and outranking our main competitors on major keywords
- Managing ROI and Conversion.
- Creating Keyword Lists monthly
- Working On Site with content/ ordering content for new keyword clusters
0-5 years of experience
Design, build, or maintain web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Perform or direct web site updates.
- Review or update web page content or links in a timely manner, using appropriate tools.
- Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
- Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
0-5 years of experience
- Brainstorm with customers on appropriate website basics for their individual business needs.
- Design and build professional looking websites using basic HTML code and java scripts.
- Utilize webmaster tools provided by search engine companies to get optimized search results and more traffic to web addresses.
- Advertise using social media and yellow pages and setup businesses for receiving reviews.
- Setup customized customer email addresses.
0-5 years of experience
- Conduct pre-SEO analysis including keyword research and website SEO audits.
- Execute effective on-page and off-page optimization tactics to increase search engine rankings.
- Utilize SEO link analysis software to examine client and competitor inbound link profiles.
- Exploit web analytics software to assist in monitoring campaign goals and success.
- Integrate SEO with social media to achieve maximum optimization and exposure.
- Stay aware of the ever-changing SEO environment and search engine algorithms.
0-5 years of experience
- Report to VP of Ecommerce & Chief Marketing Officer
- Manage B2B search optimization for 15+ International Web sites
- Overlook international SEO team and manage network of web agencies
- Utilize Google Analytics and Coremetrics to track efforts and monetize our strategies
- Manage the Content Management Systems for all Web sites: Includes re-writing Source codes and managing site architecture
- Execute white-hat link building techniques to creatively procure new linking opportunities (targeted authoritative sites with optimized anchor text)
- Recreated Myron’s Ecommerce approach to Online Marketing to boost their Traffic by 60% in 1.5 months
- Involved in educating and instilling Online Marketing techniques across the organization
0-5 years of experience
- Management of over 3,000 organic keyword rankings, via Conductor SearchLight
- Provision of recommendations for on-page optimization of all website product pages
- Act as SEO copywriting auditor for AT&T Network Exchange Blog
- Provide SEO review for all videos in AT&T YouTube account
- Forge relationships with other AT&T divisions for inter-linking and search strategy
- Prepare and co-manage (7) monthly meetings with AT&T value marketing divisions
- Daily use of SiteImprove, Moz Pro, Tableau, Google Analytics, Webmaster & AdWords
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
