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Senior Marketing Manager Resume Samples
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10+ years of experience
Managed execution of $1.8M in branding and sponsorships annually. Grew revenues 837% from $192k to the $1.8M by securing partnerships with sports marketing companies handling major universities, sporting events and prominent non-profit organizations.
- Managed $300K annual budget with full accountability for performance against immediate and long-range corporate objectives.
- Managed multiple advertising campaigns with media partners across the Carolinas while assisting ‘Corporate Branding’ department with rollout of corporate advertising plans. Coordinated and executed local events in markets – Business to Business and Business to Consumer to support product offerings.
- Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention and manage direct mail campaigns in top markets as part of the local advertising support.
- Selected to AT&T HIPO (High Potential) Leadership Succession Program
- Recognized with Marketing Key Contributor Award – 2003, 2005, 2008
0-5 years of experience
Led a team of three professionals responsible for all aspects of marketing and advertising. Responsibilities included: market positioning and brand management, budget management, media planning and buying, lead generation, content marketing, agency management, online and social media marketing and execution of trade shows and events both domestic and international.
- Created and negotiated annual media plans. Increased media reach and frequency while reducing spend by 25%.
- Developed and implemented a leads generations plan resulting in $7.5 million in new revenue over a two-year period.
- Generated 141 qualified leads in 2014 surpassing our goal by 100%.
- Achieved a marketing return on investment of 273% over a two-year period.
- Implemented social media advertising via LinkedIn and YouTube and generated 136,000 impressions and added 3,859 followers in an 11-month period.
- Managed a $1 million annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters.
0-5 years of experience
Led Relationship Marketing C2C Seller team to persuade customers to sell on eBay through email and onsite advertising.
- Exceeded FY14 $170M goal by 19%. Drove 200% of CRM Trigger goal and met 96% of Trigger double-stretch goal ($110M).
- Created and co-led the CRM Trigger Team to develop campaign pipeline based on customer insights and data analytics. Using rigorous A/B testing, launched over 60 lifecycle triggers and banked 40 in 2014.
- Partnered with creative agencies, BU, customer insights team and customer research to deliver the right message, to the right customer, at the right time.
- Measured campaign results and engagement metrics to optimize for growth.
- Coached and mentored three full-time direct reports and five contractors to grow their direct response marketing skills.
- Developed goals and identified required resources, including personnel and innovative technology to drive growth.
- Nominated for eBay Hero award for competing fiercely and driving for results.
10+ years of experience
Provide strategic leadership and drive profitable revenue growth in a territory of 21 accounts with $67M total managed volume. Build and manage B2B client relationships to drive account growth and retention. Gather and analyze customer insights to create consumer-centered product offerings for each unique market. Project revenue and EBIT for all new products and conduct breakeven, ROI and IRR analysis. Develop annual revenue projections and marketing plans to achieve financial targets. Implement revenue driving social media strategies and manage the online voice of each unique account. Build collaborative relationships at all levels of the business and across functional teams. Lead and mentor a team of five direct reports.
- Achieved annual account retention and revenue growth targets
- Developed new product offering that grew account revenue by 5% – 18%
- Supported successful sales processes for new business with annual revenue of $3M – $18M
- Coached five direct reports into management positions of higher responsibility
- Facilitated regional and national training programs that increased customer satisfaction scores year over year
0-5 years of experience
Transformed program to consultative, strategic discussions, higher close rates, and increased customer relationships. Managed industry and key account prioritization on global scale. Handled global briefing program and maintained customer satisfaction by including VOC collection through visits, forums, surveys, and win and loss analysis.
- Directed and transformed overall strategy, market intelligence, and research as well as customer-centric activities that contributed to company growth of 6% annually.
- Provided research data and market and account analysis to sales force that transformed key account relationships and revenue growth to over $50,000,000.
- Identified and researched acquisition candidates to help the company’s strategic growth objective.
- Supervised team of three proposal writers that responded to customer bid requests. Assessed and measured employee performance and business impact.
- Developed team of ten marketing professionals. Created individual development plans and guided/coached to influence performance and succession development.
10+ years of experience
Lead a team of marketing professionals responsible for channel marketing, partner programs, tradeshows and events, promotions, public relations, advertising, and customer training
- Reported to General Manager as member of the US management team.
- Managed multi-million dollar budget which grew 10-fold during tenure.
- Developed North American strategic marketing plans which consistently contributed to over 20% revenue growth.
- Grew the marketing department from one person to a nine-person team.
- Promoted consistently into four challenging roles.
0-5 years of experience
Developed and executed integrated marketing plan for U.S. regional team, which included global marketing, marketing communications, field marketing, sales, product management, engineering, customer services, media relations and analyst relations. Created and implemented marketing campaigns, collateral, customer web portal, sales enablement activities and regional product launches for Radiology Information System (RIS) and Picture Archiving and Communications System (PACS).
- Exceeded 2012 goal for prequalified leads by 45% through telemarketing, email campaigns, webinars and trade shows.
- Contributed to 5 point increase in KLAS customer satisfaction scores, exceeding target by 3 points, through increased customer communication and product awareness campaigns.
- Created first product marketing newsletter in imaging business, providing a targeted vehicle for delivering marketing message to the customer installed base.
- Led development of imaging track for first GE cross-HCIT national user conference, resulting in 35 approved sessions.
- Managed the GEHC relationship of 3 product-specific user groups totaling more than 1,000 customers in role of Senior Marketer.
0-5 years of experience
Earned a promotion to Senior Marketing Manager overseeing three marketing channel managers and a $12 million digital marketing budget in less than one year with [company name]. Leveraged internal and external data to develop efficient direct-response acquisition programs across multiple digital channels.
- Drove acquisition strategy that maintained new account volume while reducing the cost per account by 53% since 2011
- Managed team of three digital marketing channel managers across paid search, display advertising (premium and programmatic), and affiliate marketing
- Partnered with Business Intelligence team to implement in-depth customer quality reporting – both predictive (new application lead scoring) and post-funding (daily revenue per account)
- Launched a mobile lead generation program that captured over 6,200 leads within its first 8 months in market
- Created acquisition forecasts by channel at the annual and quarterly level
0-5 years of experience
Invested a $500K+ annual budget to lead multi-channel, multi-touch marketing programs.
- Contributed to over 40% pipeline growth in 2014.
- Directed strategic marketing activities to launch new cloud services business.
- Led global campaign to increase customer conference attendance by 25%.
- Collaborated with sales/BD, marketing, product, communications, social & PR teams.
0-5 years of experience
Hired into a newly created position to help building detailed position pieces for [company name] B2B marketing. Provided senior managers with market and trend analysis for the energy services, home security, small business, tech support and other markets. I also provided project management support for new product lunches.
- Identified new market niche, helping to drive to drive 27% sales revenue.
- Reversed negative sales trend, delivering 3% growth.
- Improved branding and messaging and devised product knowledge for business partners.
- Created and delivered compelling content and copy for marketing collaterals, articles, website content, and webinars to enable program adoption.
0-5 years of experience
Lead the marketing department and support the broader organization by developing strategies to increase business, conversion rates, user engagement and brand recognition. Provide new business opportunities, detailed analytics, campaign development, presentations and insightful recommendations to implement new marketing plans to achieve company’s goal.
- Developed impression rate formula, which brought in new clientele and provided R.O.I to current accounts
- Created S.W.O.T. analysis framework for department to use for analyzing accounts and addressing unique needs
- Increased total shoppers by 15% while enlarging conversion rates by an additional 6% in 2014
- Accounts include: Honda, Acura, Subaru, Visa, University of Phoenix, MGM Grand, Regions Bank, HP, UBS, Nationwide, salesforce, American Standard, Liberty Mutual, Honeywell, Goodman Networks and more
6-10 years of experience
Managed marketing, lead development and sales programs for regional franchises of national consumer club. Broad scope of responsibilities included: development of strategic marketing plans, training and development, campaign management, media purchasing, analytics, sales and vendor management.
- Hired, trained and supervised interdisciplinary department of 20 marketing and sales professionals
- Lead the Northeast/Atlantic regions in marketing efficiency consistently for 18 months outperforming the regional average by over 15%
- Designed and deployed targeted direct marketing campaigns across print, direct mail and web networks, improving the regional media ROI against the national control
- Developed segmentation strategy that allowed for a 12% reduction in sales and marketing expenses while maintaining sales production
- Created tactical improvements to national promotions which were deployed across the system
- Produced marketing analytics platform providing detailed transactional reporting used to identify the key features of marketing and sales productivity
- Conducted regional sales and marketing trainings producing nationally recognized top performers
0-5 years of experience
Implemented cable, email, direct mail, and internet advertising/promotion. Created and executed a social media marketing plan. Supervised a Digital Media Specialist.
- Expanded branding campaign with print material, video, web site, and fleet iniatives.
- Increased revenues by over $1 million by boosting attach rates 20%.
- Supported Resource Conservation Solutions providing energy reduction strategies and installations to commercial, multi-family and institutional customers.
- Promoted high efficiency Energy Star appliance replacement programs.
- Worked with Franklin Energy and CLEAResult on collaborative promotion of utility rebate capture programs.
- Doubled lead generation and improved close rates.
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
