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Marketing Supervisor Resume Samples
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6-10 years of experience
Responsible for revenue growth for $200 million physician-owned radiology practice, the largest in northern California. Establish direction, align people, and manage vision and purpose of our sales, customer service, and relationship processes to build long-lasting business alliances and partnerships.
- Increased new business opportunities through contracting with urgent care centers and medical groups resulting in 102% increase in charges for 2012 ($133k/month to $269k/month).
- Coach 9 Representatives calling on referring physicians across all specialties in Northern California resulting in volume growth of 102% and revenue growth of 104%.
- Coordinate with operations managers, medical directors, and key staff to creatively control and problem-solve issues in response to customer feedback.
- Promoted after 5 months to Marketing Supervisor from Marketing Representative.
0-5 years of experience
Responsible for the proposals & pricing team to increase proposal wins and generate competitive market pricing.
- Managed the processing of over $30M worth of proposals for high profile customers.
- Developed process standardization and decreased the number of bids submitted in half while increasing the amount of revenue earned by 30%.
- Managed resale pricing for over 470 vendors
- Developed efficiency through critical thinking and creating new solution to old problems.
0-5 years of experience
- Manage marketing calendars for Bally’s Park Place, Wild Wild West and The Claridge Casino while meeting strict compliance requirements and revenue targets
- Forecast and maintain departmental budget in excess of $9 million
- Developed marketing programs that support the new Bally’s brand standards launched in May 2011, paying particular attention to increasing guest trial through Boardwalk and street-front advertising and promotions
- Design, promoted and executed large-scale promotions, including two that garnered over 100 million impressions and $15 million in ad value in 2011
- Supervise the efforts of the Marketing team consisting of 25+ direct reports, which includes customer service, coordinating with multiple departments, and cross-functional projects
0-5 years of experience
- Recruited and trained all outbound call center representatives
- Developed, initiated and maintained programs that were designed to satisfy and retain customers
- Monitored and analyzed performance, made necessary adjustments, responded to retention trends and initiatives that improved collections per hour by 63% over the previous year
- Determined staffing levels to maintain appropriate coverage for campaigns which reduced non-pay stops by 9% YOY and payroll hours by 36%
- Loaded special campaigns in Tele-Direct dialer which resulted in restarts and write off collections
0-5 years of experience
Supported business development team that handled $1.4B in sales with comprehensive strategic marketing and communications plan. Hosted training webinars to highlight features, benefits, and differentiators. Established value propositions for multiple product lines. Created effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO). Managed rebranding project, including collateral, operational and IT applications. Participated in cross-functional product lifecycle development team through stage-gate process and hand off to marketing.
- Launched 4 products starting with product announcements, social media on LinkedIn, Twitter, and Facebook, custom-built animations, advertisements, webinars, case studies, data sheets, web pages, brochures, presentations, and trade show event marketing.
- Improved technical paper presentations in industry events by 256% (2013 vs 2014) through effective team leadership.
- Created award-winning advertisement rated #4 out of 60 in March issue JPT 2014 by providing clear and concise message with creative tagline.
0-5 years of experience
- Managed the launch of numerous mobile voice & data plans for different geographical areas, increasing network utilization by 30%. Developed marketing and promotional campaigns in support of launch.
- Co-developed strategic plan to increase incremental revenue by 20% with existing customers.
- Developed customer surveys to determine user behavior with mobile phones. Resulted in new product development strategy to improve user engagement and experience with products and brand.
- Initiated “DTAC material delivery cost reduction” project by implementing a decision modeling system which resulted in 70% savings of operating time and a 40% savings in delivery costs to distribution partners.
0-5 years of experience
Managed a Call Center sales team responsible for generating 1.7 million in sales volume.
- Increased total sales production by 18% during first year and an additional 8% during second year.
- Improved phone sales conversions during first year by 50%.
- Gain realized by revitalizing sales scripting and continuous coaching & training of new and tenured staff.
- Reduced staff turnover by creating a positive team work environment
0-5 years of experience
Consistently impacted the bottom line by establishing a strong operational direction of the daily business and successfully coached associates to hit targeted marks.
- Effectively reached and maintained goals by recruiting, and training the correct selected staff for the needs of the business.
- Enhanced brand loyalty by achieving owner and guest relationships.
- Achieved budget plans by correctly scheduling employees and completing payroll operations.
- Prepared concise reviews and conducted succession planning enhancing the overall effectiveness of employees.
0-5 years of experience
Managed over 17 tradeshows & events with budgets up to $50K and consistently was recognized for coming in at 5-10% below budget.
- Developed 2 Continuing Education Courses (CEU’s) for Architect’s & Interior Design Professionals. Obtained course approvals, training program for instructors, as well as managing all administrative reporting of credits for AIA and IDCEC.
- Played an active role in new product launches by integrating our marketing and communication plans utilizing campaign vehicles such as advertising, web, PR, tradeshows/events, and promotions.
- Overhauled our company’s 2 branded websites into user-friendly sites which included improved navigation, design features, specification documents and additional resources resulting in 20% increase in visits on a monthly basis
- Oversee $100K annual advertising budget and receiving incremental sales growth.
- Developed a quarterly newsletter that is distributed internally and our contracted sales rep agencies.
0-5 years of experience
Coordinated market research activities, tracked and maintain database and competitor information. Worked in conjunction with GM and media sales, to maximize pricing, sponsorships, and promotions. Generated weekly sales and goals reports.
- Assisted in developing marketing campaigns to help drive awareness for the new shopping service.
- Trained and managed field brand ambassadors. Gathered and captured data for tracking and improvement processes.
- Responsible for serving as a personal shopper for consumers throughout SF area utilizing unique smartphone technology. Created a positive, professional, and time efficient way for customers to get merchandise from local retailers to their desired locations.
6-10 years of experience
Continually plan, develop, and implement effective sponsorship sales and marketing programs for City-operated festivals and special events
- Regularly attend Chamber and Rotary functions leading to numerous, quality relationships with community leaders and business owners
- Consistently cultivate leads from current and former sponsors resulting in several first-time sponsors
- Effectively supervise and direct the activities of assigned festival and event staff
- Thoroughly prepare statistical reports, sales forecasts, and annual sponsorship budget
- Successfully increased total number of yearly sponsors from 17 to 38 and total revenue 93% since 2009
- Always meet with clients before, during, and after events to obtain feedback and determine additional needs
- Continually earn the highest performance appraisal rating for this position
0-5 years of experience
Achieved marketing and sales operational objectives by contributing marketing and sales information also making recommendations to strategic plans and reviews
- Accomplished marketing and sales objectives by planning, developing, implementing, evaluating advertising, merchandising, trade promotion programs and developing field sales action plan.
- Improved product marketability and profitability by researching, identifying and capitalizing on market opportunities.
- Sustain rapport with key accounts by making periodic visits, exploring specific need and anticipating new opportunities.
- Provided information by collecting, analyzing, and summarizing data and trends.
- Upheld organization’s value by keeping information confidential.
- Developed relationships with companies that maintain a large amount of unpaid receivables.
- Established relationships with accountants within the targeted market.
0-5 years of experience
- Collaborated with other departments to ensure flawless execution of guest service, while identifying new ways to improve processes and procedures.
- Developed enhanced strategies and modified existing tools to maximize revenue and service potential.
- Managed department scheduling for over forty employees.
- Empowered my teams by challenging and enabling them to become critical thinkers.
- Supervised hotel operations and occupancy goals (RevPAR).
- Established employee rewards and recognition programs.
- Created VIP events and developed new member acquisition initiatives.
6-10 years of experience
- Acquired marketing sites through b2b efforts, networking and community outreach activities.
- Managed and coached forty representatives in multiple sites in Brooklyn, Queens and Manhattan.
- Partnered with community based organizations, school officials and healthcare providers.
- Planned and coordinated productive strategies including street marketing and community events.
- Developed plans of action and corrective measures to ensure team achieved corporate goals.
0-5 years of experience
- Developed and managed Facebook for Business pages, Twitter, Instagram, and Pinterest for six different properties that has a combined following of 250,000 on Facebook alone
- Implemented, operated, and reviewed all social media campaigns
- Designed robust analytical portfolios for ROI review
- Created new marketing strategies to meet needs, drive growth, and improve bottom line
- Utilized SQL to carry out database queries
- Utilized Photoshop and Hootsuite for optimum performing content
10+ years of experience
- Eastern US coordinator of class programs at Jo-Ann Superstores and instructors
- Developed and maintained team website, compiling and reporting monthly activities
- Won the 2010 (32%) & 2007 (53%) increase in student enrollment over goal
0-5 years of experience
Led the development, execution, and evaluation of local media, public relations and merchandising plans for 750 restaurants
- Led the strategic and tactical execution for McDonald’s largest product category (Beverages) within the Raleigh Region
- Successfully led the deployment, communication and execution plans for new product launches
- Built strong relationships, foster teamwork, and leverage business acumen with more than 150 McDonald’s Franchisees
- Developed competitive action plans to help franchisees combat competitive intrusion
0-5 years of experience
Conducted research to provide ideas and suggestions for marketing initiatives
- Coordinated the schedule, content and launch of premium product sales team
- Assisted with executing communication plans for products launch
- Assisted with conducting product presentation in clients residents and trade shows
- Developed a strong knowledge of all product and services
- Conducted product related surveys and reported findings
- Prepared and managed a suite of marketing collateral for use in promoting product and services and maintain a high level of customer services
0-5 years of experience
- Performed direct customer sales and marketing services in “big-box” retailers for DirecTV satellite service.
- Created, trained, developed and managed sales teams to meet weekly/monthly/quarterly targets.
- Consistently achieved recognition from corporate sponsor for exceeding sales goals by 5%-20%.
- Independently moved clients from initial contact through entire sales process and technical/administrative follow up as required.
- Trained/supervised new employees to achieve supervisor status and build up sales teams.
- Performed payroll requirements for all employees.
- Performed customer service post-sale to solve customer issues through superior service.
0-5 years of experience
Responsible for billing of invoices and collecting payment from insurance companies and/or the insured
- Maintained company financial records.
- Oversaw budget and managed financials
- Performed duties related to bookkeeping, and financial planning.
- Oversaw accounts payable and receivable.
6-10 years of experience
- Recruited and thoroughly trained sales/marketing coordinators for the department
- Set appointments for Sales Force and created proposals for clients and maintained continual support
- Utilized strong ability to sell marketing ideas, strategies and tactics to help clients increase market share, and generate new business
- Established sales proposals for clients and acted as their continual support system
- Maintained a home office allowing for a continual support for companies across the country
0-5 years of experience
- Supervised marketing and sales for 7-9 employees in South America representing approximately $20M in sales each year
- Collaborated with cross-functional global teams to manage the product development, marketing/advertising/sales launch for personal care and kitchen electric and non-electric products
- Regulated approximately $10M in inventory and repurchases in multiple warehouses worldwide
- Successfully launched Cuisinart, Conair and Babyliss brands in new markets
- Responsible for Ferrari and TJX Companies licensing contracts which included extensive pricing and royalty negotiations and totaled approximately $10M in sales per year
- Special liaison for CEO in project between Johnson & Wales University and Cuisinart, stewarding $330,000 in student scholarships
0-5 years of experience
- Oversaw all aspects of the promotions department
- Verified inventory of free play and promotional items was accurate
- Designed and created promotions for the property
- Worked with various departments to ensure quality of events
- Ensured proper communication about events was accurate for the entire property
- Hired, trained, managed, and evaluated promotion assistants
0-5 years of experience
Led team for Sales department managing a 10 person staff
- Verified and approved sales of staff individuals
- Confirmed credit scores have been checked and approved for refinance, contact information has been collected
- Received client inquiries who are interested in refinancing present home loans via a program called, Data Tel Excellerator.
- Received final confirmation of verified sales from Manager of the department
0-5 years of experience
- Played a significant role in long-term planning, including an initiative geared toward operational excellence.
- Directed the hiring, training, and performance evaluations of marketing and sales staff and oversaw their daily activities.
- Consulted with product development personnel on product specifications such as design, color, and packaging.
- Cultivated positive and enduring relationships with customers
0-5 years of experience
Supervised participation in community and tradeshow events, with an emphasis on product sales, including promotion, staffing, special activities, layout, and budgeting.
- Executed on-site retail promotions.
- Initiated development of monthly retail e-newsletter, including copywriting, layout, and distribution.
- Maintained budget, invoices, and monthly expense accruals.
0-5 years of experience
Responsible for the development and performance of all sales activities in assigned markets
- Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
- Initiates and coordinates development of action plans to penetrate new markets
- Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.
- Provides timely feedback to senior management regarding performance
- Maintains accurate records sales, and activity reports submitted by Account Executives
0-5 years of experience
Lead the implementation of all marketing campaigns including direct mail, email, lead generation, online display, and radio.
- Exceeded annual production goal of nearly 4,000 new business applications in 2013.
- Coach, develop, and manage a field marketing representative.
- Point of contact for 35 diverse affinity marketing partners.
- Acquire and appoint new joint marketing partners.
- Manage the inherent conflict of selling across three distribution channels.
0-5 years of experience
- 35% increase in social media presence through improved marketing strategies.
- Developed monthly 40th year in business promotions.
- Marketed spring and fall VIP open houses.
- Managed social media platforms through Constant Contact.
- Coordinated event planning and creative solutions for adhering to strict timelines in order to meet deadlines project.
0-5 years of experience
Developed marketing programs for Novartis Oncology franchise. Used an integrated approach to create balanced programs for the client to build upon their brand equity.
- Developed and launched Sandostatin LAR Depot website (consumer and physician), Mechanism of Action video, CNE materials, and patient education brochures
- Wrote course guides and sales training memos that enhanced the sales reps understanding of the diagnosis/monitoring aspect, which helped them sell more effectively
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet needs and remain ahead of the curve
- Collaborated with senior professionals to organize new marketing strategies
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
