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Additional Marketing Resume Samples
Trade Show Manager Resume Samples
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0-5 years of experience
Managed 50 markets annually, with 200,000 attendees and 400 – 2,000 exhibitors, with a focus on partnering with internal creative teams, vendors and exhibitors.
- Managed pre-show and on-site communications and logistics for show site. Created way-finding signage and reviewed all trade show content for accuracy.
- Ensured procedures and guidelines were followed for office and show-site functions by overseeing trade show floor managers.
- Trained internal teams on best utilization of EXPOCAD to minimize wait times and increased available leasable temporary space by 20% by redesigning floor plans.
- Championed first time exhibitor experience project resulting in custom exhibit booths and strategies to increase traffic flow.
- Collaborated with senior management, sales and general contractor to ensure new and current projects launched as scheduled.
- Successfully created and published 50 exhibitor kits resulting in clear and precise exhibitor communications.
0-5 years of experience
Managed, planned, and effectively implemented all activities associated with over 350 events, coordinating Facilities, IT, Catering, and Security according to relevant specifications
- Oversaw ongoing renovations of physical facility, including monitoring effectiveness of RFP process, scheduling, and floor plan designs
- Collaborated with production team of 10 members with standardization of RFP, eliminating overlaps, streamlining scheduling, and improving efficiency by 100%
- Supervised shipping with internal traffic department to ensure on time delivery of materials and supplies
- Coordinated activities of over 10 outside vendors including access to building and delivery location
- Worked within available budgets between $6K-$800K, and managed events with 30-1000 people in attendance
- Launched new program on methods to reserve event center, including development of Floor Plans, Request for Proposal, Room Capacities, FAQ, Best Practices, Pricing Matrix for AV Production, IT and Catering, Calendaring, and Tracking Facilities and IT inventory
0-5 years of experience
Supervised domestic and international technology trade show program with an annual budget of over USD$2.2M. Provided on-site management and oversaw the strategic planning and execution of small to large, complex trade shows/events.
- Earned 3 industry awards (in partnership with display house) for exhibit design: CES 2008 – Event Marketer’s “Best of CES 2008â€; CES 2010 – Event Design’s “Event Design Awards 2010â€; CES 2011 – BtoB Magazine’s “BtoB Awards 2011â€).
- Worked with business segments to establish business goals for each event.
- Collaborated in the development of innovative technology themes for internal and external events with Dolby’s in-house Creative Services team.
- Managed external vendors for graphics creation ensuring the alignment with branding guidelines and marketing strategy.
- Developed and managed tradeshow properties with external vendors. Oversaw inventory management of tradeshow properties.
0-5 years of experience
Oversaw all planning for 42 trade shows annually to include purchasing booth space, negotiating advertising space, designing/rollout of new corporate booths, projecting annual trade show budget and producing quarterly budget analysis for expenditures.
- Developed and implemented trade show database using Microsoft Access, greatly improved organization and efficiency of planning and event execution.
- Leveraged corporate brand portal system to successfully manage annual trade show schedule and meet 100% of deadlines.
- Coordinated all trade show logistics and partnered with show decorator to ensure show inventory was adequately maintained.
- Entrusted to represent the company, serving as central information source for the company on all trade-shows.
- Scheduled high volume of planning meetings and conference calls; administered meeting minutes and handled all action items related to trade shows.
0-5 years of experience
Oversaw the execution of the [company name] Brand at 20+ national action sports traded shows
- Handled all marketing pertaining to each show (online, social, barters, print, and promotion)
- Oversaw yearly tradeshow budget of $1.7 million
- Introduced & implemented new ROI program with sales for our top 3 trade shows
- Selected and managed all booth contractors including I&D, Freight, Booth Storage, Electrical, and Rigging
- Negotiated all contracts with booth contractors
- Worked with sales to ensure most current products and POP was displayed at each show
0-5 years of experience
Role: Managed and drove trade show programs for the agriculture, construction, survey, telematics and advanced business solutions; over 25 shows annually with 2 full-time staff – even after relocation. $2.5M budget.
- Built strategy, allocated resources and presented plan to the Marketing department, then drove execution.
- Coordinated with Product Launch and Sales teams to procure trade show products and messaging.
- Organized RFP for corporate and dealer merchandising program and developed the contract.
- Coordinated internal Sales & Technical Teams as booth workers; including training and scheduling.
- Excellent budget management and controls that saved a Marketing headcount position during a company-wide reduction in force. Trade show program was minimally effected.
0-5 years of experience
Coordinated corporate participation in 15 trade show events with gross sales over $6M while maintaining all Customer Service Manager and key client account responsibilities.
- Reduced trade show expenses by 21% from 2012 to 2013
- Negotiated exhibit space contracts
- Oversaw time sensitive product line sample delivery and pickup for all trade shows
- Negotiated and arranged hotel reservations and billings for attendees
- Coordinated hiring of temporary staffing needs for setup and breakdown of all trade shows
0-5 years of experience
- Coordinated events that initially encompassed 19 and grew to 65 trade shows on annual basis, including planning, oversight, sales, and $1 million combined budget administration.
- Oversaw onsite booth setup, staff meetings, and hotel logistics.
- Greeted customers and captured leads by identifying client needs and communicating data to sales representative or product representative.
- Provided support/managed projects for seven Marketing Communications Mgrs and industry professionals.
- Increased trade shows from 19 to 65, resulting from revamped show planning process and improved planning, marketing, and ROI.
0-5 years of experience
[company name] is a 116-year-old global provider of trade information across multiple media outlets including publications and events. I spearhead all activities from concept to execution for exhibit booths at 11 U.S. and 5 global trade shows.
- Instituted money-saving initiatives to effectively monitor a $400K budget, 35 employees and 15 vendors
- Established new hotel-stay procedures with Travel Planners and saved $5K in 8 months
- Reduced drayage and transportation costs by $12K in first year with Skyline Exhibits by cutting hardware
- Selected by management as BDwest floor manager to spot on-site issues and provide solutions
- Develop(ed) online, print and social-media branding, design and marketing strategies for booth exhibits
0-5 years of experience
Responsible for entire domestic trade show program which encompassed approximately 50 shows annually.
- Set up sophisticated equipment and display booth for all trade shows.
- Attended all major conferences both regionally and nationally.
- Demonstrated equipment and answered questions for potential customers.
- Provided customer assistance and assisted dealers with technical inquiries.
- Managed Radiological Society of North America (RSNA) conference for 40 attendees during a 5 year period.
10+ years of experience
Sold and consulted to the following industries – spa, health, beauty, sporting, fitness, medical, builders, consumer electronics, tanning, residential, etc.
- Responsible for preparing and working 22-25 national trade shows throughout the United States, Canada and Mexico – personally responsible for 4-5 million dollars in sales each year
- Created, implemented and facilitated training programs for clients as well as setting up national and regional distributors and dealers
- Exceeded sales goals each year for my team and received major accolades for attaining the company’s highest revenue and profit gains
- Enhanced the company’s image and visibility by launching aggressive advertising, marketing and social media campaigns
- Demonstrated a firm commitment to customer service, adding new customers while maintaining premium service levels with existing accounts
0-5 years of experience
Managed client projects, corporate budgets, metrics and created both strategic and tactical plans.
- Managed all global shared services tradeshows for [company name] with a more than $10M budget.
- Drove $3 million in revenue to the Retail Business Conference and $2.5 million in revenue to the National Meeting budget through the exhibit floor.
- Developed, negotiated and placed national contracts with [company name]’s General Service Contractor’s. (company savings over $500K)
0-5 years of experience
Managed client projects, corporate budgets, metrics and created both strategic and tactical plans.
- Managed all global shared services tradeshows for [company name] with a more than $10M budget.
- Drove $3 million in revenue to the Retail Business Conference and $2.5 million in revenue to the National Meeting budget through the exhibit floor.
- Developed, negotiated and placed national contracts with [company name]’s General Service Contractor’s. (company savings over $500K)
0-5 years of experience
Gandiinnovations was a global leader in large format inkjet systems that marketed and sold printers through their extensive presence at trade shows worldwide.
- Managed the event budget, $2 million in 2009, for a manufacturer of large-scale printers, with offices in 14 countries and trade shows participation of 20-30 per year.
- Responsible for building and design of custom trade show booths.
- Directed planning, staffing, and execution of trade shows and events on a national and international scale; including: Paris, Geneva, Dubai, Mexico City, and Berlin.
- Coordinated shipping and delivery on time of large equipment both within the U.S. and internationally.
- Negotiated contracts and agreements with program suppliers to ensure competitive pricing.
- Successfully planned travel accommodations and events internationally for staff and clients.
- Drafted, updated, and edited press releases and literature for shows.
6-10 years of experience
- Instrumental in the design, execution and installation of exhibits, securing prime booth space, negotiating and controlling costs. (Annual Budget $75,000 t0 $125,00)
- Managed all exhibit logistics, product displays and giveaways, staffing and set-up/tear down as well as scheduling meetings with vendors and potential customers.
- Negotiated best rates for Hotels and Air as well as handling all travel booking for attendees.
- Created, edited and produced sales presentations, sales manuals and product training guides for over 250 sales representatives and distributors worldwide.
- Developed and managed golf product trade exhibits (3000-20,000 square foot spaces) in the United States, Canada, United Kingdom and Europe.