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Vice President Of Marketing Resume Samples
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6-10 years of experience
Reporting to President and CEO of company and responsible for developing marketing strategy for growth of multi-brand brewery restaurant chain
- Developed and executed marketing plans resulting in average weekly same store sales growth from $75,000 to $79,000 (5% annual growth)
- Orchestrated seasonal beer and food promotions inclusive of email, radio, print, incentive contests and in-store promotional materials resulting in 5-6% sales increases during campaigns
- Led a major menu design and re-engineering effort resulting in positive check average growth while lowering overall food cost
- Spearheaded research efforts in strategy and positioning for aggressive growth of numerous brands
- Introduced Local Store Marketing program inclusive of research, strategy development and tactical execution for each individual unit
- Revamped loyalty program in growing enrollments from 5,000 to 60,000 active members (annual sales from loyalty program from 2% to 9% of overall revenue)
0-5 years of experience
Developed and executed comprehensive franchise sales and consumer marketing campaigns for $42M company. Recruited, developed, and directed in-house marketing team, including media buyers, print and web designers, copywriter and public relations professionals.
- Developed new $1MM revenue stream passing media buying costs to franchisees
- Created marketing and media plan for 1,200 franchise units with an annual growth rate of 200% (consumer and franchise recruitment)
- Increased response rate by 80% via $8MM+ media campaign (TV, radio, outdoor) while reducing budget by 50%
- Implemented attitude & awareness study identifying branding gaps leading to new SMS campaign and repositioning of POS creative
- Developed comprehensive social media strategy and leveraged key web 2.0 tools in support of traditional media campaigns, increasing brand awareness and improving SEO
- Led search engine optimization initiative achieving dominant positioning in organic search
10+ years of experience
Oversaw and/or performed broad scope of marketing and sales functions. Recruited, supervised and trained individuals within the marketing/sales department growing department to 5 direct reports and up to 90 independent manufacturer sales representatives. Collaborated with President and department heads for project management improvement, quality control and production scheduling. Reported to President.
- Researched, prepared and executed annual company strategy and marketing plans which resulted in net profits annually 5 out of the past 5 years.
- Generated revenue increase of 23.8% in 2010 over 2009.
- Implemented customer service standards and methods that resulted in 30% growth of existing business over 3 year period.
- Earned ISSA Innovation Award for unique, automatic dispenser introduced in 2010.
- Proposed and launched new product idea that became 25% of total revenue in its 2nd year. Currently this product is ranked number 2.
0-5 years of experience
Worked in partnership with other members of the management team to define corporate goals and strategies for a company offering pharmacy automation and medication packaging technologies.
- Responsibilities included product management, product marketing, market/competitive intelligence, public relations, marketing communications, online marketing, event marketing, lead development, and creative services.
- Expanded the team from 6 members to 16.
- Revamped positioning for our key product line & launched new customer acquisition programs, contributing to YOY growth of 85%.
- Developed and executed an integrated marketing and communications strategy to support corporate revenue goals and enhance brand awareness, delivering 100% growth in marketing influence YOY.
- Built a lead development engine including a Sales Development team that produced $35M in net new pipeline in 4 months.
- Implemented marketing analytics and marketing automation.
6-10 years of experience
Promoted to transform marketing framework and determine the strategic goals of the firm. Responsible for marketing direction, vision, and full P&L accountability for $3M marketing budget. Define core brand identity, and lead creative development by providing art direction to internal and external agencies and utilizing best practices in search engine optimization and mobile, incorporating web 2.0 technologies and hyper-local strategies. Oversee team of 7.
- Developed creative strategy to rebrand 90 year old company with a more contemporary image creating cross generational appeal.
- Mcguire.com was the most trafficked Bay Area brokerage website within one year of relaunch.
- Won Best Visual Design award for 2011 at the World Conference for leading real estate companies.
- Played key role in systematizing McGuire’s IT and operations systems to enhance brand image and slash costs.
- Created process improvements, enhanced effectiveness of website, and impact of marketing programs while cutting overall administrative costs by 30%.
- Designed social media strategy that increased the firm’s reach by 913% in one year.
6-10 years of experience
Partnered with Sales team as a core responsibility, achieving and exceeding 20% annual sales growth every year during tenure at company.
- Contributed over $2,000,000 in sales in 2013, as the primary contact with Von Rohr’s largest customers and vendors.
- Responsible for the design and publication of the Von Rohr Equipment catalog, totaling over 1,000 pages. This catalog was recognized as one of the most comprehensive in the Industrial Supply industry.
- Directed Internet team on all facets of corporate web site which included the digitized company catalog, as well as comprehensive corporate information and company policies. First point of contact for all inbound inquiries from every segment of the site.
- Redesigned company logo and all outbound facing corporate communication materials that remain in use at the company today.
- Created numerous unique corporate premiums for distribution amongst Von Rohr’s top customers.
- Lead Sales training and orientation for all employees on all facets of company policy
0-5 years of experience
Hired, trained and led four-person marketing team. Produced 27% YOY growth (Q1 2013) and 84% YOY growth (April 2013). Set strategy, developed calendar, and executed campaigns across major online marketing channels: Email, SEO, PPC, and Social Media. ([company name]’s portfolio of eight brands converts old media onto DVD for consumers, and sells customized canvases and wall art to consumers and small businesses.)
- During first month, personally launched company’s most successful CyberWeek campaign in history.
- Increased Facebook likes by 169% in three weeks via social contests, with CPA below $1 per like. Increased total Facebook reach by 4566% and organic reach by 160%.
- Increased email open rates among Gmail users by 700% by uncovering and resolving a critical email deliverability issue across all brands.
- Drove the upgrade to a top-tier ESP (ExactTarget), from vendor evaluation through implementation. Tripled email CTR across all email subscribers.
- Developed and implemented conversion attribution model, providing the company’s first-ever insight into which marketing channels drive (and assist in) purchases.
- In March 2013, launched the company’s best-performing voucher campaign in history, increasing revenue by 48% over previous campaign.
0-5 years of experience
Direct all global branding, marketing and communication strategy for $20M eDiscovery software development company. Increased leads by 112% by repositioning brand as the global market leader in producing innovative, intelligent software products, services and programs.
- Architected, designed and wrote company website to increase traffic 38% and optimize conversions by 147%
- Wrote, designed and produced multiple digital marketing tools, documents and campaigns to increase sales 45%
- Created multiple new partner co-marketing programs to maximize brand exposure with 25 value added resellers
- Managed all internal and 3rd party web design, SEO, PPC, content, social media, video, media and press partners
0-5 years of experience
Reporting to the CEO, responsible for all marketing programs including database development, direct mail, display advertising, DR radio, DRTV, home shows, social media, collateral material development, vendor management and call center management. Developed and managed a budget of $10,000,000 and supervised 10 employees.
- Responsible for overseeing and implementing all marketing programs including DRTV, DR radio, direct mail, email, trade shows, online advertising, PPC, SEO and collateral material
- Managed all vendor relationships and negotiated contracts and pricing
- Designed and implemented the social media strategy and grew a Facebook fan base from 0 to 2800 fans in 60 days
- Implemented cross sell programs to past customers that increased revenue by 30% in 2009
- Built an in-house marketing database that lowered direct mail costs by 27% and increased visibility into both prospect and customer data
- Maintained year-over-year lead flow and cost of acquisition for a luxury product in a declining and recessionary economy.
0-5 years of experience
Executive leader in agency management, strategy, marketing, creative, advertising, digital, social media, promotions, and market research. Managed a cross-functional team that included Account Services, Media Planning, PR, Creative, Business Management, Market Research, and Administrative professionals. Managed client budgets of more than $5 million; responsible for client revenue and profitability.
- Exceeded 2007-2010 revenue goals by 21% by collaborating with agency partners to grow client billings.
- Won 4 new client accounts in 1 year: the National Football League (NFL), Coca-Cola, Choice Hotels and Operation Hope; recognized as the only non-partner to secure multiple accounts in the past 4 years.
- Generated $1 million in new revenue by leading the first social media strategy and implementation.
- Increased AARP account budget 400% in three years.
- Led the development of the first AARP/African American microsite and social media strategy.
- Crafted the first sports and entertainment strategy plan for [company name] and secured the NFL as a client.
0-5 years of experience
Initiate the development of new personnel while generating sales for the brand new DC metro market, including expert oversight to the operations of seven departments and over $8 million in sales
- Responsible for 40 % growth in less than one year of taking over the location
- Hired and trained the company’s top producers
- Perform diverse human resource functions, including personnel payroll, scheduling, recruitment, and termination
- Created and developed sales teams that outperformed bars set by more established corporate locations
- Recognized for excellence in management and promoted more rapidly than any other employee in company history
0-5 years of experience
Serve as marketing advisor on executive staff. Developed integrated marketing plan, hired and oversaw PR firm and marketing team. Launched B-2-B SaaS / SMB and On-Premise / Enterprise products while continuing to drive consumer growth. Worked closely with inside and channel sales to define lead targets. Grew the sales pipeline from zero to $1Million in 6 months.
- Brand identity / Positioning / Web site: Re-designed / re-branded www.[company name].com and increased awareness, traffic, leads. Updated content with more multi-media / video, case studies, partner section.
- PR/AR: developed new B-2-B positioning, messaging, thought leadership plan. Hired PR firm, generated articles in Forbes, INC, ZDNet, CIO.com, and InformationWeek (regular contributor).
- SEO & SEM: Improved SEO by 20%. Created multi-campaign SEM program to drive trials.
- Collateral: designed templates, produced new brochures, white papers, customer case studies.
- Social Media: improved social media thought leadership and member participation by over 200%
- Demand generation and lead nurturing: grew SMB through enterprise pipeline by 58% in 5 months.
- Channel marketing programs: demand generation with Good Technology, Mobile Iron, Microsoft.
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[Vice President Of Marketing]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
