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Media Analyst Resume Samples
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0-5 years of experience
Reviewed current newspaper advertising distribution and determined the most effective and efficient improvements.
- Recommended changes to the newspaper advertising distribution that saved client JCPenney more than $5 million.
- Presented market findings and media recommendations to corporate media managers.
- Successfully negotiated more than 300 newspaper contracts saving client JCPenney more than $4 million.
- Maintained and fostered media relationships.
0-5 years of experience
Reviewed content across 14 Cartoon Network Facebook show pages, such as Adventure Time and Looney Tunes, with management up to 10 million fans. Prepared monthly and quarterly reports. Facilitated monthly presentations to client, showcasing content testing and optimization tactics, such as effective times to post, best media type and engagement rate.
- Analyzed content performance and provided recommendations for client based on Facebook insights, enhancing engagement by 67%.
- Developed methodology using Excel to track community growth and engagement across each page.
- Grew Cartoon Network brand %, equaling two million fans in six months, based on recommendations and content discoveries.
0-5 years of experience
Analyzed the organization’s current use of social media and created thorough social media plan per the results. Included best practices for fundraising and creating awareness of the organization and its issues online. Presented findings to executives at the organization.
- Corresponded with media to attend and cover a sex trafficking forum featuring The New York Times’ Nicholas Kristof
- Evaluated sex trafficking awareness among New York City residents and employees for graduate school thesis
- Created and executed corporate social media plan, focusing on the company website, e-newsletter and Twitter account
- Drafted materials on behalf of pharmaceutical clients and researched industry speaking opportunities for executives
0-5 years of experience
Analyzed monthly client performance against competitors in social media and conducted pressroom analysis using Google Analytics to track ROIs.
- Provided strategic counsel and specific program recommendations based on opportunities and trends discovered through research.
- Developed comprehensive quarterly reports on public relations performance in both traditional and internet media using Sprout Social.
- Assisted with implementation of specific programs and provide measurement and analysis for post-campaign results presentation.
- Trained client corporate communications team on using various insight social media monitoring services and counseled on current practices in measuring online campaign performance.
- Monitored trends in social media and wrote email alerts to highlight industry impact and opportunities for senior executives.
0-5 years of experience
Conducted daily news monitoring of Urdu and English-language media in Pakistan to gauge political and public sentiment as it pertains to the missions of both U.S. Central Command and U.S. Strategic Command. Conducted key communicator analysis to determine the identity, leanings, and target audiences of individuals who are considered significant contributors to or influencers of foreign media sources. Acted as an editor for team of linguists; editing colleagues’ products for grammar, content, style, and formatting.
- Oversaw media-mapping operations to determine pertinent media sources and their leanings
- Researched and analyzed AOR issues relevant to strategic planning in both Urdu and English outlets
- Provided in-depth assessments of trends in local Pakistani media outlets on various topics, including politics, economy, militancy, extremism, as well providing cultural and religious context
- Authored several daily “Media Analysis Reports” for U.S., NATO, and International Security Assistance Force (ISAF) in Afghanistan
- Contributed, compiled, and edited “Daily Media Summary & Assessment Report”
- Compiled and edited multiple CENTCOM-wide reports for all Central Command region countries
- Produced ad-hoc special reports on areas of interest for clients
0-5 years of experience
[company name] is a comprehensive Jesuit University located in the heart of Silicon Valley with over 5,800 students.
- Collaborated with the marketing team with social media efforts on the Facebook Brand Page through execution of content marketing campaigns. Result was a 50% increase in page likes and Undergraduate Admissions claimed increase in college applications.
- Project managed [company name] webpages using the CommonSpot Content Management System and HTML / CSS.
- Assisted with the organization and creation of the [company name] Jesuit School of Theology website by creating the site hierarchy, managing images and inserting content.
- Collaborated across departments, the Justice in the Arts Initiative (JAI) and the College of Arts and Sciences, on creating and completing website redesigns.
0-5 years of experience
As part of US STRATCOM Foreign Media Analysis program, conducted research in Russian, Belarusian, Ukrainian, Georgian, and English to support the preparation of periodic and ad hoc analysis products based on open source media from Russia and other Commonwealth of Independent States (CIS) countries as needed.
- Monitored Russian and Belarusian outlets according to pre-set objectives relevant to USSTRATCOM’s Global War on Terror and Strategic Communications planning, delivering reports that summarize and analyze press outlets’ coverage on domestic stability and governance, regional relations and stability, terrorism and extremism, global deterrence, energy and economic security, US/Coalition military operations and diplomacy, narcotics and other transnational crimes, and natural/biological security threats.
- Conducted research on Russian, Belarusian, Ukrainian, and other media to determine key foreign communicators, their leanings, and target audiences and compile and edit corresponding reports for Russia and the rest of the EUCOM team.
- Monitored breaking world news and wrote daily reports to support STRATCOM’s widely read news alert product.
- Supported the office of the Chairman of the Joint Chiefs of Staff (CJCS) with cutting edge analysis related to EUCOM priorities by monitoring and evaluating regional affairs within AOR.
- Supervised completion and final editing for STRATCOM and Key Communicators reports for the EUCOM team.
0-5 years of experience
Delegated proposals to staff and ensured deadlines were met.
- Analyzed buys for maximum efficiencies using reference guides, online audit tools and contracted rates to secure firm programs at the lowest cost.
- Issued insertion orders, approved rates and confirmed drops for multiple publications weekly.
- Resolved billing discrepancies with newspapers.
6-10 years of experience
- Program Management Lead for the External Tank Program Common Integrated Processes System.
- Responsible for developing and maintaining the policies and procedures to achieve greater operations efficiency, utilizing electronic publishing technology in accordance with company standards.
- Developed, analyzed, reviewed and controlled all forms used by Michoud Operations.
- Created database and electronic forms used for Common Integrated Processes System Help Desk.
- Produced graphic presentations for weekly program meetings.
0-5 years of experience
- Lead the complete new business development process from initial conversations to project kick-off for 2K Games.
- Delivered first Facebook Content Management System (CMS) Sweepstakes application to client end of 2013, first project of its kind for MZUS.
- Managed all day-to-day social initiatives in 2012 and 2013 for CentruyLink Enterprise, taking advantage of $300k yearly management budget, exceeded 11 of 14 stretch goals in 2013 leading to renewal and expansion of the program in 2014.
- Account Manager for Samsung Phone’s social support marketing, including: social reporting/analysis, monitoring social buzz and market sentiment surrounding consumer products (launches/updates).
- Led the training of 3 part-time team members and 2 full-time team members to allow agility in the delivery of crisis reporting.
- Exceeded the client’s expectations in 2011, 2012, 2013 leading to contractual renewals every year, making it one of MZUS’s oldest clients.
0-5 years of experience
- Lead weekly client reporting calls, created written analysis of media performance & developed recommendation strategies to achieve client KPI goals across multiple brand divisions
- Performed optimizations across media platforms in order to meet client KPI goals
- Developed testing strategies including ad copy and landing page testing
- Developed & executed quarterly project plans roadmap, testing strategies & initiatives
0-5 years of experience
Generated performance reports based on real-time data.
- Collaborated with Media Buyers and coached on how to utilize reports to identify trends and areas of opportunity for media placement.
- Collected media kits, run times, tear sheets and vendor information to help implement marketing campaigns.
- Monitored media schedules and worked with vendors to verify correct campaign execution.
0-5 years of experience
Lead in implementation of new outside analysis agency by organizing initial setup and continuing to serve as [company name] primary contact and decision maker
- Lead weekly conference calls with analysis agency and provided daily guidance to analytics team
- Utilized analytical, problem-solving, and mapping knowledge to perform and review circulation and market analyses ensuring optimal coverage for over 1,300 newspapers
- Performed placement duties which included creating/updating placement summaries, maintaining internal MPM system, and working with traffic and logistics teams
0-5 years of experience
Managed daily budget of campaigns to ensure spend for the month is not above/below goal
- Produced new ad copy to align with client initiatives and promotional campaigns
- Analyzed search query and referring domain reports to block non-qualified traffic as well as expand already existing
- Built and categorized new product keywords for clients during catalog drops and product releases
- Created and analyzed ad hoc reports for clients and recommend solutions to possible issues in performance
0-5 years of experience
- Created client specific print media buys and maintains all related calendars, schedules, and files for market-wide buys, grand openings, relocations, etc.
- Coordinated agency’s Newspaper Summit program (over 50 presentations)
- Assisted Manager in the coordination and execution of training department analysts and coordinators
0-5 years of experience
Worked on numerous campaigns with the Pre-sales team while on a short-term assignment:
- Analyzed and fine tuned campaign objectives.
- Chose topics and keywords to drive the most traffic to a client’s website.
- Developed ideas to make media placements more effective.
- Analyzed client RFP’s in order to make actionable recommendations.
- Improved presales processes and tools as necessary.
0-5 years of experience
Verifies/recreates client’s current distribution plan by entering vendor rates and quantities into appropriate analysis system.
- Supports the clients by providing/confirming vendor circulation and distribution capabilities.
- Develops media recommendations utilizing various innovative methods including sales, scoring, traffic patterns, competition, local market insight and advanced demographic profiling.
- Utilizes industry research tools to aid in vendor/media selection
- Maintains accuracy of data entered in analysis applications including up-to-date buy sheets.
- Assists in implementation of new media buys through exportation of analysis data and/or seasonal updates.
0-5 years of experience
Responsible for data preparation, data analysis, report buildings, maintaining accuracy of client data within analysis applications
- Worked with internal group members to maintain and satisfy clients’ analytical needs
- Developed media and digital recommendations utilizing innovative methods involving various demographics, sales data, drive time, and competitor locations
- Analyze and interpret client sales information
- Utilized proprietary analytical and database programs to maintain, manage, and proof data
- Twice lead on Thanksgiving Project Team
0-5 years of experience
Manage and support key affiliate accounts specializing in SEM, SEO, Email Marketing, and Lead Gen
- Provide recommendations for key accounts through data analysis using Excel, Tableau, and DCM
- Provide weekly reports in Tableau through consolidating data from vendors, Salesforce, and UI reporting
- Utilize forecasting data to project performance and make business/budget decisions
- Conduct A/B testing and provide recommendations on new brand assets
- Onboard new vendors through opportunity vetting, contract negotiation, and pricing negotiation
- Hold up to 9 weekly vendors calls regularly
0-5 years of experience
Maintain weekly and monthly reports for clients, such as Nissan, VCA, 1-800-Flowers, and Bally Total Fitness
- Explain consumer and seasonal trends based on analysis of ROI and YOY lead variance
- Pull average position reports manage bids for pay-per-click placements
- Generate HTML tracking tags in DART for campaigns
- Design mock-up ads for media planners
- Work with publishers to research top categories per site, and report finding to media planners
0-5 years of experience
Build online marketing presence for hotels and a campaign for each property.
- Manage the day to day tasks of the campaign, including making the ad copies, managing the Bidding maximums and ensuring the budgets are fully optimized.
- Maintain an above acceptable ROAs overall.
- Identify the problems of low performance and fix those issues.
- Hold a monthly discussion with clients about past performance and forecast upcoming month’s outlook.
- Received promotion within 2 months in the position.
0-5 years of experience
- Credited with providing excellent support to over 1000 users.
- Recognized for high level of productivity, analyzing and resolving technical issues within 24 hours.
- Acknowledged for building, configuring and troubleshooting more than 100 units per day.
- Audited all incoming desktops and laptops, including damage inspection, complete hardware reformatting and troubleshooting, reconditioning and hardware/software installation and upgrade.
- Coordinate with design and technical teams for new features, respond to intranet related requests.
- Provide training to + 1000 students and faculty for online tutorials.
- Edit content authored by IT team members as needed.
- Ensure build-out phase two requirements completed on-schedule.
- Generate new ideas for future growth of intranet and send weekly update email outlining new content.
0-5 years of experience
Builds Facebook ads via Facebook Ads Manager to present content to relevant audiences.
- Optimizes campaigns through A/B testing using variations of creative and messaging.
- Responsible for monitoring & engaging in online discussions for Camping World, Good Sam & fourteen Marcus Lemonis businesses social media pages.
- Curates & maintains all content within each editorial calendar for Camping World, Good Sam, & Marcus Lemonis businesses.
- Presents & helps in the planning process of all Social Media campaigns.
0-5 years of experience
Campaign strategy, implementation, analysis and optimization through life cycle, identifying new opportunities
- Advise on measurement strategy, digital KPIs, insights and benchmarks on digital performance
- Collect data, conduct analysis and understand campaign results to provide recommendations.
- Prepare daily, weekly or wrap reports for clients on paid media performance that provide analytical insights.
- Experience with digital marketing technologies including ad-servers (Sizmek-Mediamind), enterprise web
- Conduct competitive researchs to find useful insights to determine strategie patterns
0-5 years of experience
Process, review and report data received from cable affiliates for both local and national television advertising.
- Review client post-buy analysis reports for errors in the data and anomalies in the actual airing.
- Format and provide to sales department on a weekly basis direct- response analysis for over 75 advertisers.
- Generate reports and statistical data for client audits.
0-5 years of experience
- Process, review and report data received from cable affiliates for both local and national television advertising.
- Review client post-buy analysis reports for errors in the data and anomalies in the actual airing.
- Format and provide to sales department on a weekly basis direct- response analysis for over 75 advertisers.
- Generate reports and statistical data for client audits.
Media Communication Cover Letter Examples
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Media Analyst
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
