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Online Sales Manager Resume Samples
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0-5 years of experience
Helping customers make a positive, fun and informed experience when making a triathlon related purchase. As a triathlete, I uniquely understand their needs and provide excellent customer service, especially to the most challenging customers.
- Increased sales 14% by up-selling additional products
- Created new business leads by promoting All3sports at triathlon events in three state area
- Work with manufacturers to stay current of latest offerings in bikes, apparel and accessories
- Managed online retail operations to ensure orders were shipped on time
- Developed and implemented follow-up procedures resulting in a more efficient work environment
0-5 years of experience
Planned, staffed, and executed innovative projects up to $150,000 in value
- Managed online retail store grossing $80,000 per month in sales; accountable for all development, operations, and quality control procedures
- Analyzed and managed product testing and eBay listing processes; facilitated continuous improvement through standardization of testing and listing methods and incorporation of new technology
- Coordinated development process for design and implementation of automated eBay listing software, boosting productivity by 75%
- Trained all incoming employees for two departments; created training manual for new hires; conducted phone interviews for job applicants
- Coordinated team achievement of top rated seller status through rigorous customer service standards, saving over $80,000 annually in associated discounts
0-5 years of experience
Responsible for all digital sales growth, strategy and implementation of new business growth products.
- Leader online sales revenue for all of Lee Properties, 135 papers/42 markets. Average $1.5MM annually.
- Created and developed new products, sales training and strategic planning marketing/branding/advertising of budgets of $100k plus, some clients include Verizon, McDonald’s, SBC, AT&T and Scottrade.
- Responsible for generating new revenue growth for Automotive and Real Estate channels of [company name] through product bundling and cross branding of Online / ROP / Local Values and Direct Mail.
- Analyzed key advertising data: Real Media, Omniture, Scarborough, Dart / Doubleclick, etc directing clients how to strategically move forward for the best ROI.
0-5 years of experience
Used the ecommerce web application Magento to set up and maintain the online sales portion of Potomac River Running to expand sales beyond retail.
- Helped to maintain and add content to the Potomac River Running website.
- Performed a video gait analysis to observe a customer’s biomechanics while running and thus recommend a shoe with an appropriate level of stability.
- Controlled incoming and outgoing inventory to be placed in the networking system between seven affiliated stores and balanced stock as necessary.
- Created labels and shipments through UPS and USPS for Brooks Shopatron orders.
0-5 years of experience
Received Honda Silver Level Award for increasing sales volume and maintaining 98% on customer satisfaction surveys
- Sold new and pre-owned vehicles on the floor and expanded sales to the dealership’s website
- Explained product performance, application and benefits, described available options, assisted with test drives, and answered customers’ questions
- Kept abreast with new products, features, and accessories available and explained their benefits to customers
- Maintained a buyer follow-up system that resulted in repeat sales and referrals and contributed to overall customer satisfaction
- Participated in product and sales training courses to increase effectiveness and productivity
- Assisted sales managers on regular basis
0-5 years of experience
Reported directly to Vice President of Sales
- Promoted after six months from Online Account Executive to Online Sales Manager for Cincinnati.com.
- Streamlined the insertion order process resulting in over $30,000 in unaccounted revenue.
- Cross-trained print account executives for Display, Automotive, Real Estate and Classified advertising.
- 2003 Pinnacle Award Winner. The Publisher presents this prestigious award as it relates to revenue and overall job performance.
- Redesigned and re-launched online dining package, virtual photo gallery, and online coupon package.
- 2004 REVENUE EXCEEDED 2003 REVENUE BY 11% PER MONTH (total budget revenue: $6.2 million annually).
6-10 years of experience
Seven years experience leading ongoing sales training where staff not only met but exceeded their online goals
- Oversaw week-long company-wide, online revenue drives designed to increase knowledge, revenue and awareness for our multimedia products
- Simultaneously managed a large pipeline of proposals, opportunities and clients
- Developed multimedia packages and sales collateral for Newspaper Reps
- Monitored key sales and web site metrics to increase site and advertising performance
- Prepared and delivered new solutions for customer advertising needs. Monitored and managed existing agreements to increase advertising spend and to drive customers to local businesses
0-5 years of experience
Rejoined the team in April 2014 part-time to bring sales back up, took the manager position back over in August 2014
- Got sales numbers back up to previous levels, then exceeded previous years growth by 40% or more.
- Expanded Social Media outlets to include Polyvore, and Instagram
- Created more graphics for different advertising outlets.
0-5 years of experience
Directed all company’s IT processes necessary to run online sales and internal operations
- Performed basic network administration tasks such as managing user
- Designed, deployed, and maintained databases to track customer orders and product inventory
- Directed sales training, loss prevention, customer service and delivery
- Supervised, trained, and motivated sales team in order to achieve monthly
- Oversaw receiving and processing of orders made online and/or over the phone, maintaining a high level of accuracy
0-5 years of experience
Optimized online ad campaigns including renewals to increase sustainable online revenue
- Developed highly successful online sales programs
- Organized training strategies for all online sales teams
- Improved productivity by providing extensive training for all reps on a regular basis
- Delivered accounting reports to upper management for each financial period with 100% accuracy
- Improved company visibility by networking at community events and social functions
0-5 years of experience
Dealt tactfully and effectively with difficult customers to assure their needs were fulfilled by company
- Demonstrated ability to apply sound knowledge to diverse applications & present ideas to generate revenue and decrease costs.
- Served as webmaster for installation of the company’s online store & IT
- Monitored P&L data to determine best action for company.
- Supervision of production & technical staff, assigned work, arranged work schedules, provided expertise & assistance to company staff to resolve problems.
- Oversaw repairs, performing the most complex repairs personally
- Designed & implemented CCTV for remote monitoring of facility
- Designed & implemented Preventative Maintenance program.
6-10 years of experience
- Increased online revenue 40% and exceeded budget for over 4 years
- Implemented online/print forced buys increasing new revenue 15%
- Trained and educated print sales staff to present and sell online advertising
- Established and maintained excellent relationships with national ad agencies, overall 35% of online revenue
- Successfully implemented 4 legged sales calls increasing overall revenue
- Created and Designed all Online Sales material
- Maintained all online campaigns and generated all traffic reports through Open Ad Stream and Omniture
6-10 years of experience
- Increased online revenue 40% and exceeded budget for over 4 years
- Implemented online/print forced buys increasing new revenue 15%
- Trained and educated print sales staff to present and sell online advertising
- Established and maintained excellent relationships with national ad agencies, overall 35% of online revenue
- Successfully implemented 4 legged sales calls increasing overall revenue
- Created and Designed all Online Sales material
- Maintained all online campaigns and generated all traffic reports through Open Ad Stream and Omniture
Online Sales Manager Duties and Responsibilities
The type of organization an online sales manager works for will determine the exact duties they take on. Based on job listings we analyzed, an online sales manager’s duties typically involve:
Develop Innovative Sales Opportunities Finding new ways to build and grow online sales is a primary task for online sales managers. They work with their team to find new ways to promote a product or service and create incentive plans to achieve marketing goals.
Work with Clients to Establish Goals Online sales managers develop positive client relationships and work closely with clients to establish marketing goals and implement a strategy that meets their requirements. A key part of this is understanding the clients’ needs so that products can be tailored to them.
Make Sales Forecasts Online sales managers observe market trends and online sales data to develop sales forecasts, which they use to build effective strategies.
Create Sales Reports Online sales managers need to produce regular reports to highlight successes and failures and to showcase areas for improvement. This includes monitoring sales calls, new and closed sales, and any follow-up activities that may occur after a campaign has run.
Train Staff Online sales managers oversee a marketing team. This part of their role involves hiring and training new and existing staff on the latest sales techniques, online trends, and software. They also ensure that all members of the sales team comply with company policies, procedures, and business regulations.
Online Sales Manager Skills and Qualifications
Online sales managers are great communicators and have strong leadership skills. They’re also able to analyze data to formulate effective digital strategies. Typically, employers require a bachelor’s degree in business, marketing, or a similar field, as well as the following abilities:
- Analytical thinking – online sales managers utilize their knowledge of data and market trends to develop strategies, which requires good analytical skills
- Computer skills – a thorough understanding of user search patterns, web editing techniques, and different software programs is key to this role
- Teamwork – online sales managers work closely with their team and other departments to fulfill business goals, carry out campaigns, and improve the user’s web experience to increase sales and conversions
- Attention to detail – online sales managers need great attention to detail to spot trends and important information in data and statistics, and to find areas where improvements could be made to maximize sales
- Customer service – online sales managers need to be customer-focused and able to apply their knowledge of the organization’s target audience to business goals
Online Sales Manager Education and Training
The minimum requirement to become an online sales manager is a bachelor’s degree in marketing, business, or a similarly relevant field. Typically, employers prefer candidates to have some previous sales or marketing experience. They also favor applicants who demonstrate skill with web analytics software and market research programs.
Online Sales Manager Salary and Outlook
The median annual salary for online sales managers is nearly $123,000, according to the Bureau of Labor Statistics (BLS). Online sales managers in the 10th percentile earn around $57,000 annually, while the highest paid earn close to $208,000 a year, with commissions and bonuses making up a large proportion of this figure. The BLS predicts that this sector will grow by 7 percent through 2026.
Helpful Resources
We’ve collected some of the best resources to help you learn more about the online sales manager’s role:
Managing the Sales Pipeline: Building Consistency and Predictability in Sales – this book teaches readers how to develop a successful sales pipeline and how to improve the coverage of accounts for better results. From strategy to opportunities and metrics, it covers a variety of topics to help those in the industry perform better
Manager’s Guide to Online Marketing – with online marketing playing such a vital role in online sales and conversions, this book covers the broad spectrum of media in each campaign. From planning and executing digital outreach to web analytics and online strategies, it’s a comprehensive yet easy-to-follow guide
Mastering Market Analytics – in this book, author Robert Kozielski provides various ways of measuring marketing metrics and also highlights some common mistakes companies make. He details what effective marketing means for a company and how sales provide benefit for both the company and the customer
“25 Ways to Increase Online Sales” – Wordstream’s blog post on 25 ways to increase sales online is a useful way to develop new ideas for small and large businesses alike, whether the goal is to push physical products or digital services
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
