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Promoter Resume Samples
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0-5 years of experience
Interacted with 200-500 customers on a daily basis in courteous and respectful manner
- Distributed complementary newspapers and promoted front page stories each day
- Maintained work area in a neat and clean fashion
- Set up and arranged displays and demonstration areas to attract the attention of prospective customers
6-10 years of experience
Leveraged social media websites to promote services
- Formulated a comprehensive business plan complete with clear and actionable
- Boosted traffic to our website through an innovative link-building campaign.
- Analyzed client requirements, created a business plan and drove strategy development.
- Determined staffing requirements and interviewed, hired, and trained new employees.
6-10 years of experience
Provided promotional leadership, marketing expertise, social media content development, and inventory accountability for a local hip hop entertainment company.
- Responsible for operational promotion through various social media and direct marketing campaigns
- Demonstrated exceptional communication and grass roots rapport building with all demographics
- Developed marketing campaigns with typical 300+ turn out results
- Cash management / inventory control for company branded collateral merchandising efforts within events
0-5 years of experience
- Worked as a promoter for [company name] organizing, planning and promoting events.
- Generated budgets and presented them to promotion team
- Updated the websites and designed promotional flyers
6-10 years of experience
Provide strategic recommendations, data analysis, advertising, promotional tie-ins, new product development, and other consulting services to consumer packaged goods clients in the food industry; budgeting and forecasting; strategy, execution, pricing and packaging
- Develop marketing plans, packaging concepts, penetration strategies, and new product ideas/assessments utilizing primary, secondary, and internal company data
- Recommend advertising and promotional plans, and local/regional test programs
- Research and recommend selected event tie-ins as appropriate
- Traveled to over 100 countries and authored the book “World Travel Adventures” sold worldwide in bookstores and all the major online sites (amazon.com, Google Books, etc.).
0-5 years of experience
- Convinced customers to buy the product being promoted
- Prepared display area for promotion
- Recorded people’s reaction towards product
- Filled out sales report and e-mail it to marketing assistant
0-5 years of experience
Sold and promoted different products and brands.
- Presented information to consumers with an already designated marketing strategic plan.
- Having the product knowledge to give the right information to client.
- Announce item on the agenda and recognize sponsors.
- Created an atmosphere of interest and expectation.
- Meet with the organizer to learn about the overall event, the presenter and any special guest.
0-5 years of experience
Responsible for the door to door advertisement of flyers.
- Learned the various types of roofing materials.
- Ensured that potential customers were not disturbed.
- Interacted with many customers.
0-5 years of experience
Motivate customer interest and purchases by demonstrating various products at demonstration location.
- Explain key benefits and features of the products and assist customers with their choices of products.
- Maintain positive and professional relationships with all retailers and associated staff and management.
- Maintain location appearance; keep areas neat while working and return items to correct locations.
- Provide outstanding and quality customer service.
10+ years of experience
- Design & Produce Posters & Promotional Items for up to 30+ Performances per Year
- Organize Talent Bookings for All Live Performances
- Coordinate Performance & Practice Schedules of Stable of Rotating Musicians
- Write, Co-Direct & Co-Produce Recording Productions & Music Videos
10+ years of experience
Onsite Liaison providing customer advice & technical support amongst other targeted services.
- Manage and coordinate Logistical aspects of routine and special events.
- Supervise teams on daily job activities.
- Conduct on the job training for new employees.
Promoter Duties and Responsibilities
No two promoters are exactly alike, as specific skills vary from employer to employer. However, after analyzing online job postings, we identified several core duties and responsibilities common to the job:
Set Up and Maintain Demonstration Area Visiting events such as trade shows, festivals, and conventions, promoters set up a table, stand, or booth where they display the company’s products and related advertisements and brochures. They also keep the demonstration area clean and well stocked with product samples and literature throughout the event.
Distribute Advertisements, Promotions, and Samples Promoters give out samples, promotional offers, and literature about the company and its products to visitors at events. They may also create their own advertisements, make promotional posts on social media websites, and visit prospective customers one-on-one to give them product samples or flyers.
Give Product Demonstrations They give live demonstrations to show customers how to use the company’s products and how they can benefit from purchasing them. They also handle questions during and after demonstrations to address customer concerns.
Sell Products to Customers Whether visiting customers directly or promoting products at events, promoters act as both salespeople and cashiers to persuade customers to make a purchase and handle the transaction. They record transactions and inventory levels and process customers’ payments, including giving them change.
Report Findings from Demonstrations Recording customers’ reactions and comments during demonstrations and conversations gives promoters an idea of how customers feel about their company’s products. They also create reports documenting customers’ interest levels and how many samples and promotional materials they distribute at each event.
Promoter Education and Training
Promoters only need a high school education to get started and can expect short-term training from their employer. Experienced promoters and supervisors usually teach promoters to use basic sales and marketing strategies, educate them about product lines, and help prepare them for product demonstrations. Having a bachelor’s degree in marketing can help promoters advance to other sales and marketing roles. Students in marketing programs learn about promotion, marketing management, consumer behavior, finance, and other business topics.
Promoter Salary and Outlook
According to the Bureau of Labor Statistics (BLS), and demonstrators make a median salary of about $27,000 a year. The 10th percentile of promoters receive around $19,800, and promoters earning the most receive more than $43,300 a year. Whether working part time or full time, their pay may consist of a set hourly rate, commission on products sold, or a combination of both. Promoters may also receive benefits such as insurance, retirement plans, and paid time off, especially if they’re full-time employees. The BLS expects an increase of 6,200 promoter jobs through 2026. This growth is at a 7 percent rate that matches the average growth expected across all occupations. Having sales and marketing experience and familiarity with specific products or industries can help promoters stand out on the job market.
Helpful Resources
If working as a promoter sounds right for you, review these resources to learn more about the career: American Marketing Association – promoters can benefit from the AMA’s selection of events, training, and documents about advertising, customer engagement, promotion, branding, and internet marketing. Members also gain access to live webcasts, templates to use for marketing campaigns, certification programs, and career resources
Presentation Skills 201: How to Take It to the Next Level as a Confident, Engaging Presenter – having worked for over two decades as a presentation skills coach, author William R. Steele offers readers 95 tips for giving effective presentations. Topics include planning the talk, creating visuals, getting practice, and using persuasive language to deliver your ideas
Internet Marketing Association – the IMA has a network of over a million marketing professionals and offers certification programs, local groups and events, and industry resources to promoters who advertise online
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale – Paul Smith’s guide shows promoters how to use storytelling to gain customers’ interest in products and persuade them to close the sale. He focuses on making presentations interesting and relating products to customers personally
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Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
