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0-5 years of experience
Directed a sales, marketing and customer service organization responsible for $ 145 million in sales of office supplies. and equipment.
- Developed a sales plan, quota structure and measurement process to align with the annual business plan to grow profitability
- Increased margins by over 10% for largest product offering which accounted for 25% of the annual sales
- Hired, restructured and developed the regional management sales teams to optimize sales coverage and growth
- Transitioned order entry system to updated platform and implemented Microsoft Dynamics CRM tool to increase sale productivity
- Created annual marketing plan supporting vendor objectives and developed and implemented a managed print services offering
0-5 years of experience
Managed the diverse needs of client base by advising on cutting-edge marketing techniques, determining marketing benchmarks, overseeing the complaint resolution process and by delivering sales presentations.
- Developed relationships with franchisees, internal and external customers and staff, and potential clients to develop revenue through proven sales and marketing techniques.
- Implemented strategic sales plans to achieve corporate goal of over $65 million in revenue.
- Evaluated the business strategies, products and services of PDA competitors to ensure that PDA maintains a competitive edge and name recognition in the marketplace
- Prepared periodic sales reports showing sales volume, potential sales and recommended opportunities to develop new tools and strategic business developments.
- Instilled a customer service and success-oriented mentality through performance management, individual and team measurements, and internal reward structures.
- Provided team-driven leadership that achieved results through initiative, creativity and teamwork to meet and even exceed goals and objectives by 19% within the first year.
0-5 years of experience
I am in charge of sales strategies and marketing campaigns for multi-million dollar auxiliary power unit company. I was hired on to head the entire sales department and transition into ownership as current owner is retiring and looking to sell the company.
- Sales growth of over 37% in first year: June 2013 to May 2014 (prior to employment) – in sales. June 2014 to May 2015 – 2015 annual sales exceeded in revenue
- Managed a nation-wide sales team to help exceed annual sales growth and increase service center locations by 20%
- Designed backdrops for trade show displays and brochures and banners for printed marketing material to be distributed to the dealer network as well as the sales team.
- Worked closely with Sirius XM Satellite radio to purchase station specific as well as day part specific advertising. Wrote and produced ad copy for Sirius XM Radio advertising.
- Maintained company website including all social media and Google Adwords campaigns.
0-5 years of experience
Lamson & Goodnow is America’s oldest cutlery and cook tools manufacturer. Founded in 1837, the company manufactures products under the Lamson brand and for several Private Label and OEM clients.
- Directed and coordinated a $4.2M client portfolio comprised of 60% OEM / Private label deals.
- Managed internal sales and outside independent sales representatives across the country.
- Personally closed more than $3.5M in new customer business from 6/13 -5/14.
- Developed sales and marketing plans to increase OEM business while increasing gross profit margins across Lamson product line.
- Built Lamson website and developed and implemented a S.E.O. / S.E.M marketing plan which increased web traffic by 60% and sales by 40%. Average bounce rate of 24% or less per month.
0-5 years of experience
Manage all aspects of Sales and Marketing for the Home Health and Hospice business units.
- Implemented strategic and tactical sales initiatives resulting in company-wide referral growth of 24.8% over 18 months.
- Implemented a company-wide customer service awareness campaign and recognition programs to create a customer focused culture and enhance brand reputation.
- Facilitated company-wide sales training on the Customer Oriented Sales (COS) philosophy and methodology.
- Organized and led Annual Sales Meetings and helped facilitate General Manager’s Meetings in 2012-2013.
- Redesigned sales and sales management incentive plans to align with company’s overall strategic growth objectives.
- Launched two (2) new hospice service platforms focusing on hospital goal of reducing < 30 day readmissions.
0-5 years of experience
Responsible for profit and loss activity for a manufacturing and distribution company.
- Increased revenue by 325% to $1,750,000 and gross profit margin by 15 percentage points
- Managed a staff of five direct reports and a total organization of 17 people
- Developed and implemented comprehensive business plan entailing purchasing and integration of competitive companies
- Automated accounting functions and graphic processes
- Developed various marketing programs and methodologies to increase customer loyalties and minimize customer attrition.
0-5 years of experience
Oversaw and managed the development of Funium’s first online game title: [company name]
- Developed marketing strategies to promote the launch of [company name]; led initial launch
- Acquired users at 1/3 the cost and grew at a rate 150% faster than typical online games
- Created and managed relationships of key partners critical to the promotion of Funium and [company name]
- Led hiring, training, and oversight of Funium’s “Content Team”; oversaw web development team
0-5 years of experience
- Created lead generation campaigns for the leading cloud computing service provider of enterprise level on-demand live chat software, along with custom web/ecommerce solutions.
- Developed client relationship with industry giant SalesForce, resulting in a $17 Million sale of our enterprise live chat solution.
- First year accounted for $850,000 in new business sales, increasing sales 150% in second year- exceeding $2 million.
- Launched a web based product personalization and web-to-print solution Activa Canvas by identifying target markets, tradeshow speaking, vertical market analysis, SWOT analysis of identified competitors and the studying of industry trends resulting in $500,000 in additional sales.
- Project managed all signed deals from requirements gathering to delivery.
- Prepared RFP responses, timelines, project budgets and P&L reports.
0-5 years of experience
[company name] has been a family run staffing business for over 20 years. We provide temporary support and direct placement recruiting services for manufacturing companies, automotive suppliers, and call centers nationwide
- Responsible for negotiating client contracts and RFP proposals for over 50 companies in 2015
- Developed and implemented key sales and marketing strategies that accounted for a 35% revenue increase from 2014
- Directly managed a client base of 50 or more accounts on any given month. Lead the coordination of site visits and safety analysis before the contract negotiation process
- Recruited, trained and supervised 15 sales professionals
- Represented the company at various community and/or business gatherings to promote the business
- Work with branch managers and corporate staff to develop short and long terms business plans
- Promote positive relations with our partners and vendors
0-5 years of experience
International manufacturer of floor covering installation products ($120 million). Reporting to the CEO, managed the sales, marketing and customer service departments. Sold to distributors and home centers. Established strategic plan and budgets with full P&L responsibility.
- Managed the successful merger of a complex $52 million acquisition.
- Directed the integration activities of the acquired factories, products, and brands that eliminated redundancy and increased efficiencies.
- Merged two national sales forces and restructured territories that improved coverage.
- Introduced an innovative loyalty program that avoided market share loss to Chinese imports.
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Vice President Of Sales And Marketing
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
