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6-10 years of experience
Designed, implemented, and managed global community relations strategy to reinforce brand, shape culture and strengthen communities where company operates.
- Led executive level board, evaluated best practices and developed strategy to align with business strategy and community needs.
- Successfully transitioned $3M community investment program from legacy funding to strategic community investment program while maintaining positive reputation with community leaders.
- Initiated development of community-wide program to link business leaders with non-profit boards. resulting in over 75% of organization’s top leaders serving on boards.
- Collaborated with local United Way to develop volunteer center as resource for corporate volunteers in community.
- Increased employee giving from under 20% to over 50% participation in annual workplace giving campaign.
- Designed and implemented matching gift program, resulting in 500 participants in the first year.
- Established and led community relations council to coordinate strategy across global company locations.
0-5 years of experience
Developed and executed an effective, results-oriented, local community relations program that resulted in exceeding sales by 25%.
- Coordinated author signings, book release events, Non-Profit Literacy based fundraisers, book groups, and children’s events.
- Advised school administrators with strategies to achieve successful fundraisers. Average school showed an increase of 15% in funding over previous years.
- Maintain media database to obtain press participation for special events, including interviews and video clips. Drafted media releases, store announcements, and event scripts.
- Developed and cultivated partnerships with publicists, local schools, non-profit organizations, and other institutions for book sales and fundraisers.
10+ years of experience
Oversaw, developed and executed community outreach strategies by aligning ideas, objectives, and resources that resulted in successful sustainable programs. Established and maintained
strategic relationships with key community and corporate stakeholders taking lead responsibility on project management and execution.
- Managed the day-to-day departmental operations and supervised the work of the community relations staff.
- Researched meetings and leverage partnerships of major organizations by creating
- Identified strategic community alignments and leverage partnerships of businesses and organizations that created program awareness leading to additional interest and financial
- Created and administered organization’s charitable donations program that distributed
- Managed the marketing and promotion of community initiatives, internally and externally, by successfully executing public relations programs such as distributing press releases and coordinating press conferences.
- Developed fundraising programs, maintained grant proposals and served as liaison for team’s donor advised fund, [company name] Charities.
- Administered and improved team’s speakers’ bureau system by implementing an annual
0-5 years of experience
Led staff of 5 across 18 markets; managed $750K entertainment budget overseeing all donations and contributions.
- Created demographically targeted marketing strategies to maintain the perception of local, hometown banking to help
- Developed customer retention/attraction strategies utilizing highly-targeted marketing concepts for the strategic
- Recipient of the highly-coveted Professional Achievement Award, Southern Public Relations Federations; recognized by peers in four states after winning both the local and state award.
- Organized 15 major marketing events with attendance ranging from 200 to 2,000 across 5 states in past 15 months.
- Organized and executed major fundraiser event for Gulfport Chamber of Commerce drawing crowds of 5-10,000 from
0-5 years of experience
Managed Kids Club, Birthday Packages, and Hat Trick for Reading Program. Scheduled mascot and player appearances in the community. Assisted with promotion of team’s appearances by scheduling speakers, soliciting appearances, managing database, and post event follow-up. Coordinated and executed all educational programs. Managed monthly charitable donations to assist fundraising efforts of qualified non-profit organizations. Maintained master spreadsheet to fulfill and track all appearances and donations. Assisted with planning and executing all charitable and community events. Managed internal and external ticket donation programs. Maintained spreadsheet of inventory. Assisted sales department with group sales, fundraisers, and Kids Club sponsors.
- Planned and executed entire Pink in the Rink Night fundraiser to benefit local breast cancer foundation. Helped to raise $24,000 from jersey auction.
- Utilized my sales experience to provide 42 birthday packages which generated over $3,700.
- Fulfilled more than 80 player and mascot appearances.
0-5 years of experience
Developed advertising messaging strategies, coordinated fundraisers, handled donor retention & acquisition, headed organization’s digital/social media & community relations, & tracked marketing efforts for returns.
- New position: built from the ground up developed & implemented marketing plan to address the nonprofit’s basic needs in brand experience & donor engagement.
- Increased social media activity 300% by executing a precise campaign in conjunction with organization’s services & events.
- Handled the new design, development, content management, maintenance & analytics of organization’s website; increasing site visitors & click through traffic by 125%.
- Wrote & designed quarterly print newsletter, monthly e-newsletter, & weekly blog updates.
- Successfully coordinated & attended trade shows, speaking engagements & other key events in order to increase organization awareness & donations.
- ‘Taste of Culture’ open house- organized 20th anniversary event with over 1000 attendees, capturing 200 new contacts & raising over $3,000.
- CAMO Golf Scramble- organized annual fundraiser with over 75 sponsors & 20 teams.
- ‘Salsa Sizzle’- raised $25,000 annually to benefit Domestic Violence Shelter in Honduras; 200 attendees
0-5 years of experience
Independently marketed Home Healthcare services through hospital based case managers, Social Service Directors at nursing homes, assisted living facilities and private physician practices.
- Maintained relationships with existing referral sources in my territory.
- Conducted lunch and learn in services and set up continuing education classes for nurses and social workers.
- Educated staff regarding processes and procedures for optimal billing.
- Achieved highest volume of referrals on our team for 12 consecutive months of my tenure.
0-5 years of experience
Maximized sales and profitability of assigned areas through execution of company programs.
- Work out entire merchandising, ordering and maintenance features along with necessary cash and inventory control.
- Take essential measures for coordinating particular events and promotions.
- Order supplies, signage and maintain proper stock levels of media.
- Formulate daily and weekly sales and activities reports.
- Provided excellent customer service to new and existing customers, quickly resolving issues and questions as they arose.
- Interviewed, hired, trained, mentored, coached and evaluated performance of hourly associates.
- Community, Non-profit, B2B Sales, and School fundraisers and promotions.
6-10 years of experience
Outside Sales to schools, non-profits, corporations
- Exceeded company sales goals, increasing outside sales by 40%
- Created new business for store through cold calling, emails, personal visits, numerous client referrals
- Planned and executed in-store special events, including writing promotional copy for local media
- Arranged Bookfair fundraisers for local schools, arts, and literacy organizations
- Guest speaker at educational events
- Arranged in-store author events, and provided career guidance to select authors
0-5 years of experience
Wrote business plan and helped create a non-profit 501 C3 outreach to help single young mother and their children.
- Mentored and provided counseling for teen mothers.
- Managed the fundraising and business aspects of the non-profit.
- Trained and equipped young mothers with skills they needed to obtain jobs or pursue education.
- Spoke to large groups of potential donors and supporters as part of the fundraising campaign and to raise community awareness of the non-profit’s services.
- Wrote grants and secured funding for the non-profit.
- Acted as the Community liaison and attended various networking events, including the Chamber of Commerce, women’s groups and other community events on a regular basis.
- Helped to establish an outreach as a non-profit 501
- Helped to provide the programs to help the participants to achieve their education and career goals.
- Established guidelines and programs to enhance the overall success of the organization.
0-5 years of experience
Increased brand awareness through community service, public relations and networking events
- Wrote, edited and strategized radio advertisements, promotions, biweekly employee newsletter, website
- Introduced new business development opportunities, contractual relationships as well as enhanced and maintained referral source accounts
- Served as CEO’s right hand manager overseeing marketing, advertising, public relations, referral intake
- Managed and coordinated the CEO’s calendar of speaking engagements, public appearances, radio
0-5 years of experience
Generated publicity by building media contacts and drafting/distributing press
releases, photo releases and feature stories
- Managed content creation and design for monthly newsletters, annual reports,
- Oversaw planning, preparation and distribution of information utilizing media such as magazines, newspapers, radio, TV, etc.
- Created and implemented yearly marketing, media and crisis communication plans
- Wrote, edit and oversaw the creation and layout for complete website renovation
- Asked to speak at the National Child Abuse Symposium
- Raised the public profile by leading speaking engagements, tours and participation in community coalitions
- Developed and managed the Community Relations Intern Program, as well as
0-5 years of experience
Provided vision, direction and strategy for local and statewide priorities and programs
- Provided oversight for local and statewide grant making
- Managed annual application process for Neighborhood Excellence Initiative (NEI)
- Student leader applications increased by 40% in Charlotte
- Responsible for maintaining the relationship with non-profit and community leaders on an ongoing basis
- Developed and nurtured a network of non-profit and community advocacy stakeholders
0-5 years of experience
Held responsibilities including but not limited to maintaining census for psychiatric unit of free-standing for-profit hospital
- Trained and managed referral development of 20 staff members
- Developed and supervised community activities in four-county catchment area
- Increased patient average from eight patients to 22+ (full census, needing to refer patients to other facilities) over course of employment
0-5 years of experience
Coordinated and executed mascot and player appearances and assisted with social media efforts during appearances
- Helped design flyers and other marketing tools to promote the organization and events
- Hired, managed, and scheduled the mascot department for games and community appearances.
- Assisted with and organized special events at the ballpark such as fundraising efforts (jersey auctions, raffles, etc.), Fan Fest, Kids Club events, Oktoberfest, and the 2014 Eastern League All-Star Stop
- Provided strong Customer Service and handled fan issues during games
0-5 years of experience
Responsible for promoting the works of The Society through public relations and marketing with the intention of raising awareness and driving donations of cash and in-kind items to support the organization’s mission.
- Wrote press releases and promoted stories to the media in support of drives and events.
- Appeared as spokesperson for organization during television, radio and print interviews.
- Planned and managed the purchase of advertising and ensured targeted messaging that was impactful and accurate.
- Created marketing materials such as newsletters, enewsletters, brochures, videos and flyers.
- Provided copy for and managed electronic communications including web site and social media.
- Coordinated logistics for public events and drives and managed relationships with corporate and community partners.
0-5 years of experience
- Worked with non-profits to process requests, allocate donations, and aid with fundraisers
- Managed Howl for Your Health and Read to Succeed programs to over 200 local schools and libraries and over 40,000 students and player visits to 40 libraries
- Provided support as liaison to [company name] Charities to increase charitable revenue
- Assisted in running numerous events including Get Fed, Adopt-A-Dog, and Wolves Wish Program
- Cultivated relationships with corporate sponsors to create a budget for programs, events and donations
- Facilitated Wolves French Program increasing awareness of players diversity
- Responsible for all game day fundraising including silent auctions, raffles, and other fundraisers
0-5 years of experience
Created pro-athlete program, consistently brought pro and aspiring pro athletes to train in facility
- Maintained and updated client records.
- Sold training memberships to athletes and parents.
- Wrote press releases and worked with media to generate more traffic.
- Worked with area businesses to build relationships.
- Created partnerships with schools to market to athletes in the area.
0-5 years of experience
- Developed community relations program
- Increased brand awareness by interacting with over 35,000 community members
- Improved customer traffic through the development of innovative programs
- Efforts resulted in positive turnaround in how the community perceived [company name]
- Created and implemented “InVEST in K-9s” program to provide bullet-and stab-resistant vests for police K-9s
- Awarded 2007 Quest Award from [company name], Inc. for enhancing human-animal bond in the community
- Awarded Omaha Chamber of Commerce’s January 2007 Small Business of the Month award
0-5 years of experience
Responsible Leader and member of the Trifecta Management Team.
- Developed and implemented the community’s sales plan in order to meet all sales and occupancy goals.
- Successfully developed and maintained relationships with all prospects and referral sources.
- Managed a CRM database; inputting, updating and planning.
- Participated in the development of special events on-site and outreach/community events.
- Certified Instructor in Cognitive Learning Stimulation
- Achieved State Deficiency Free Survey – 2013 and 2014
0-5 years of experience
Generated leads resulting in sales
- Made daily sales contact with physicians and referral sources
- Coached and trained admissions team and other staff as needed
- Promoted hospice services even during off hours
- Generated leads for sales team
- Administered personal care to clients to facilitate their daily living
0-5 years of experience
- Developed and maintained relationships with referral sources.
- Created and implemented polices and procedures to ensure the best care possible.
- Doubled revenue in the first quarter of 2011.
- Managed all Clinical and HR activity on a daily basis.
- Develop relationships with existing and potential clients.
- Evaluate, hire and train all new employees.
0-5 years of experience
Enthusiastically built ongoing referral base and gained confidence from social workers, administrators, discharge planners, Directors of Nursing, and geriatric care managers
- Created and executed numerous successful marketing campaigns
- Facilitated weekly presentations and tours with older-adult-care professionals
- Provided social & psychological support to residents and families
- Coordinated and presented at in-services, trade shows & health fairs
- Introduced many new strategies/tactics to increase traffic and referrals to property
- Planned promotional events, gained publicity, and maintained marketing budgets
0-5 years of experience
Served as public information officer, which generated positive community relations and gained coverage in local media outlets
- Managed all Chapter marketing, public relations, communications and special events
- Assisted with annual fundraising projects including Radio-A-Thon, ‘Heroes for the [company name]’ grassroots campaign, Birdies for Charity, and golf tournament
- Trained new public affairs volunteers and interns on [company name] policies and procedures
- Responded to on-site disasters
- Produced Chapter marketing and communications guidelines
- Generated press releases, media advisories, public service announcements, annual report and quarterly newsletter
0-5 years of experience
Managing, Recruiting, Coordinating Development:
- Collaborated with partner agencies, health department, and funders for development of testing sites specific to Health Dept. social networking HIV testing initiative.
- Identified, recruited, and linked MSM clients for prevention services programs and projects (Community Promise, CRCS, 3MV, Social Networking Project, and HIV/STD CTR services)
- Evaluated potential testing locations utilizing Rapid Assessment and Response Evaluation (RARE).
- Coordinated annual and monthly community events (Black Pride, Latino Pride, Sunday OUT, Philly Pride, African American HIV Awareness Day, and World AIDS Day)
- Group-level Intervention Facilitator
- Evaluated effectiveness of community-based sites based on volume, risk populations, and sero-positivity rates.
0-5 years of experience
- Created & implemented plan for major fundraising event which included committee goals and responsibilities, timelines & budget
- Coordinated volunteer activities for several annual community events
- Planned, managed, and emceed annual volunteer recognition dinner
- Developed and conducted presentations to promote Red Cross services and programs to the community
- Cultivated professional relationships with key partners to increase chapter resources
- Answered all public inquiries that came in via general email
0-5 years of experience
- Managed and coordinated player community appearances, including visits to local schools and hospitals
- Acted as the primary club community relations contact for Major League Baseball and was responsible for activation of all Major League Baseball community affairs programming elements
- Launched staff mentoring partnership with the D.C. area’s largest literacy mentoring organization
- Managed in-kind donations to non-profit organizations, including donations of autographed memorabilia and game tickets
- Provided support to and assisted Nationals players with individual community endeavors and programs
Community Relations Manager Duties and Responsibilities
While a community relations manager’s day-to-day duties and responsibilities are determined by where they work, there are many core tasks associated with the role. Based on our analysis of job listings, these include:
Serve as a Key Point of Contact Community relations managers act a key point of contact for individual residents, business leaders, and customers in a local area. Their responsibility is to kick off relationships and support opportunities. They effectively communicate with individuals at various levels to discover the issues affecting them and address pressing concerns.
Plan Community Relations Programs It is the job of a community relations manager to brainstorm, plan, organize, and manage activities that help their organization achieve its pubic relations goals. They execute events or implement programs closely aligned with corporate strategy. Community relations managers support business goals by raising community awareness of available products or services.
Manage Support Staff Some community relations managers supervise the day-to-day operations of junior community relations staff. They ensure that departmental goals and milestones are met, handle personnel issues, and improve department process. Through direct and indirect supervision, they leverage their team to create positive PR results on behalf of their company.
Build Strong Community Relationships Developing strong relationships with industries, communities, government, and media is a key responsibility of community relations managers. By interfacing with vital community groups, they ensure that their organization produces effective results. They also use these outside partnerships to increase the reach of organizational initiatives and programs.
Create Marketing Materials Community relations managers help prepare a variety of publicity materials. They write news releases, company stories, factsheets, talking points, speeches, and social media content. They make sure that any print or digital materials offered to the community enhance their organization’s public image.
Community Relations Manager Skills and Qualifications
Community relations managers are organized individuals with outstanding people skills and a professional attitude. Employers typically seek candidates with a bachelor’s degree, one to five years of relevant experience, and the following skills:
- Public relations – understanding how to use media relations principles and practices is essential for community relations managers
- Community organization – community relations managers often organize groups of people for events and initiatives
- Research skills – finding and organizing information are must-have abilities for people in this field
- Project management – successfully handling multiple ongoing projects and initiatives is a requirement for these managers
- Public speaking – community relations managers often give formal and informal group presentations, so confident public speaking skills are important
- Event planning – planning and executing events is another key responsibility
- Computer skills – community relations managers must know how to use data and word processing programs
- Communication skills – community relations managers need excellent written and verbal communication skills to form relationships and create marketing materials
Community Relations Manager Education and Training
It’s common for community relations managers to have a bachelor’s degree in English, communications, business administration, education, public relations, marketing, or a related field. Employers seek candidates with at least one year of practical experience in their specific sector. They also prefer candidates with experience in fundraising, marketing, and other relationship-building roles.
Community Relations Manager Salary and Outlook
According the Bureau of Labor Statistics (BLS), the median annual salary for public relations specialists is $59,300. The lowest 10 percent of wage earners make less than $32,840, while the highest 10 percent of workers earn more than $112,260. The BLS projects an industry growth rate of 9 percent through 2026. This rate is about average when measured against all other occupations. Due to the rapid changes in public perception caused by social media and the internet, organizations will continue to employ community relations managers in order to maintain positive reputations.
Helpful Resources
We searched the web to find the best industry resources to help you continue exploring a career as a community relations manager. From best-selling books to industry groups, this list is packed with opportunities to learn, connect, and engage:
Public Relations Society of America – check out PRSA to build relationships with more than 21,000 of the nation’s leading public relations and communications professionals, plus get access to job listings and certifications
American Management Association – use AMA’s resources to build your leadership skills to prepare for a career as a community relations manager. The organization also offers certified training courses and professional development advice
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly – this international best-seller uses practical case studies and real-world examples from other relations managers to help you thrive in your career
This Is How You Pitch: How to Kick Ass in Your First Years of PR – written by a PR veteran who’s done it all, this book shows you how to avoid years of mistakes and build a prosperous, fulfilling career as a community relations manager
Association for Community Organization and Social Administration – ACOSA is an organization for community organizers, community builders, and education professionals. It offers local networking opportunities, training, and other resources
How to Win Friends and Influence People – since relationship building is the most important skill for community relations managers, get this classic best-selling book to learn how to quickly connect with anyone
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
