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Director Of Analytics Resume Samples
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0-5 years of experience
Led a team of marketing analysts to deliver reliable analytical services and actionable insights to clients and internal agency teams by leveraging proper tracking technologies, data mining techniques and visualization tools. Key clients included Enterprise Holdings, LATAM Airlines Group, Air Canada, South African Airways, MSC Cruises and Aston Hotels
- Provided key insights to clients leading them to adjust media buying strategies allowing improvements in ROI of
- Maximized the use of attribution modeling techniques to validate the use of different media buys
- Ensured that tracking was correctly implemented across all clients’ web properties and developed tools to maintain
10+ years of experience
Provided support to merchants throughout organization in fulfilling need for customer behavior information, including market basket and cross-shopping analysis from transaction database file. Acted as single point of contact for marketing’s advanced analytic needs. Led go-to group for finding creative solutions to complex business problems, including customer behavioral segmentation and media mix modeling. Initiated rigorous modeling discipline for fact-based decision making. Created price elasticity models and newspaper circular advertising efficiency analysis.
- Contributed thought leadership in uncovering meaningful customer behavior and customer profitability.
- Led team building, including hiring, development, and management.
- Built internal client relationships.
- Managed external vendor relationships and selection process. Conceptualized, designed, and developed solutions to solve marketing, merchandising, and property development problems across enterprise.
- Directed customer/merchandise growth driven by advanced analytics. Customized and ad hoc analysis for merchant s to strategize the market basket and cross shopping results.
- Oversaw branding strategy, research, and analysis including Advertising Copy Testing. Coordinated enterprise wide behavioral segmentation. Led media mix modeling/local media optimization to reorganize $1.2B advertising budget.
- Oversaw rewards program strategy/analytics. Managed product design, including survey research.
- Created product sales predictive models. Built site selection and new store sales forecasting models.
0-5 years of experience
- Provide strategic long-term vision through the implementation of repeatable procedures that improved productivity and reduced costs
- Oversaw the valuations of all assets, both owned and acquired, with an AUM ranging from $200-$350 million
- Created and put into practice new procedures and best practices for both analytics and daily operations
- Acted as the liaison between the firm and all investors, including the management of communications, marketing, and analytical reporting
- Led the firm through completion of several cross-functional projects of critical importance, including the re-design of investor reports, which involved the departments of accounting, marketing, and analytics and required a solid understanding of each department’s goals
0-5 years of experience
- Primarily responsible for leading the build of BI solutions, managing the team roadmap and backlog, and delivering actionable data insights to sales, product, marketing and senior leadership
- Lead BI development with emphasis on easily consumable, drillable dashboard designs powered by robust SQL scripts behind the scenes
- Collected and delivered business requirements to engineering to ensure reporting & BI needs were met in the development of both a new PostgreSQL data warehouse and proper implementation of Google Analytics across [company name] products
- Promoted a data governance strategy across the organization in an effort to align metrics and communicate data changes across reporting, the data warehouse and CRM (Salesforce)
- Lead SQL development on a proprietary web app project that served as [company name]’s solution for displaying real time account executive sales displayed across the office
0-5 years of experience
- Led the Delivery and Trafficking team within a fast paced start-up atmosphere
- Managed over 1,000 digital advertising campaigns targeting native and social media sites
- Developed and maintained detailed forecasting and pipeline reports while presenting the findings to the leadership and executive teams regularly
- Created training manuals, pricing rate cards and the team structure that allows us to support our daily revenue and workload
- Handled $500k+ of monthly business with over $150k per month coming from social media inventory
- Managed 7 direct reports
- Provided key campaign insights using detailed web analytics (CTR, CVR, CVM, Bounce Rate, Sessions, Engagement, etc)
- Developed media plans and RFP responses for $3mm+ of opportunities
0-5 years of experience
Managing research and analytic projects, and ensuring their success by functioning as a pivot among sales, regulation, product management and data management.
- Leading a team of statistical analysts engaged in research, data mining, predictive modeling and other quantitative analyses.
- Evaluating, maintaining, updating and customizing ISO Risk Analyzer products including personal auto environmental module, driver module, total policy module, commercial auto environmental module, and homeowners environmental module.
- Providing technical support for clients: setting-up processes for analyzing and demonstrating “lift” for pilot testers; providing technical expertise on Sales calls with potential customers; customizing industry models for clients.
- Developing analyses to support marketing activities: establishing novel ways of assessing the value of model lift; performing comparative studies (e.g., ISO models vs Credit, etc.); writing user cookbooks and evaluation papers, and helping develop Sales/Marketing collateral.
- Supporting the productization of models: performing state-specific model adjustments, smoothing, geo-spatial analyses, sub-group testing, etc.; working with Product Management to determine specs for implementation; supporting the filing team with analysis, reason-code explanations, and on-the-ground support such as DOI visits.
0-5 years of experience
- Developed strategic roadmap for analytic capabilities to drive business and incremental revenue.
- Examine large customer data sets using advanced analytic methods to develop custom models and algorithms (i.e., propensity to buy, churn, CLTV, market basket analysis, attribution, forecasting) to uncover insights; increased Direct Mail accuracy by 15%.
- Built custom segmentation/personas leveraging CRM data to target and deliver a deeper understanding of customers
- Oversee and build forecasting models
- Lead site optimization and testing initiatives to drive incremental revenue gains on charmingcharlie.com
- Develop automated dashboards and reports to various business owners to provide actionable insights (daily, weekly and monthly)
- Lead KPI development and tracking across all key functions of the business, as well as evangelize analytics across the business
- Direct team of analysts in charge of all customer analytic initiatives for the company
0-5 years of experience
- Manage CRM and Loyalty programs analytics from start to finish across multiple industries
- Creating customer segmentation schemes, including segment definition data mining, segment performance reporting, measurement and analysis
- Managing testing plans and tracking of programs/campaigns and provide daily reporting of performance metrics and optimization opportunities for programs/campaigns
- Defining customer loyalty metrics and reporting methodologies
- Developing test plans and applying predictive modeling relevant to client objectives and generate data driven targeting strategies for customer acquisitions and retention
- Creating profitability analysis and ROI/Economic Value modeling for single initiatives as well as periodic roll-ups
- Leading and managing an internal team of marketing analysts while cultivating solid relationships with staff, internal partners and clients
- Work with senior leaders in new business pitch and RFP from an analytics POV
6-10 years of experience
Provide strategic direction to Analytics & Research Department
- Establish and define the specifications for reports
- Direct all analysis and research for Analytics Department of 12 analysts
- Oversee quantitative research work for clients
- Work with clients and analysts to develop survey tools, report deliverables, final report reviews and on-site presentations
- Present research results to key clients
- Compose research papers and blogs on relevant healthcare topics
- Conduct research on product lines and serve as resource to Product Line Development Department
- Oversee the development and production of 1000+ reports per year to satisfied clients
0-5 years of experience
- Define, coordinate & perform Population Health, Clinical & Epidemiologic Analytic needs for MHP Corporate and all State Plans
- Development of analytic plans
- Responsible executing analytic plans, either performing the analysis or coordinating with other analysts to complete an analysis
- Will help define and assure valid Epidemiological and Statistical methodologies are correctly and adequately applied to all assigned analyses, clinical outcomes, ROI and other reporting
- Clinical program development/management support
- Leader of CP&A internal programs and project management for development & deployment of clinical programs and any related technical tools, whether existing or newly developed.
- Liaison for CP&A activities, projects and staff and other MHP internal or external business stakeholders to coordinate deployment of clinical programs and any related technical tools
- Manage, plan and coordinate the work of a small CP&A project management team, composed of staff with technical and program management expertise, to oversee the development & deployment of clinical programs and any related clinical tools and databases (built internally and externally) in support of the Department of Clinical Performance and Analytics as well as its Partners and Stakeholders.
- Ensure that rigorous integrated testing and user acceptance testing methods are utilized and effective end user training is conducted to assure successful implementations.
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
