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0-5 years of experience
- Developed highly successful portfolio of events for two different industries – Hospitality and Consumer Goods
- Supervised all events from initial development to on-site execution, and event marketing materials (online and print)
- Increased conference attendance by 30% while increasing attendee revenue by 39% (average of all annual events)
- Successfully launched two new conferences and four new one-day workshops
0-5 years of experience
Increased Web traffic by 50% in first 6 months
- Grew consumer market by 20% through online marketing
- Developed and designed a staff portal
- Managed brand guidelines on the Website and all marketing collateral
- Wrote copy and designed Web pages and print collateral
0-5 years of experience
As a web content manager and multi media reporter at VOA, I researched, produced and conducted multimedia coverage of Haiti related news events in the DC metro area.
- Managed VOA News’s Creole website www.voanouvel.com.
- Managed and overlooked digital presence and community outreach.
- Served as producer for morning and evening radio broadcast.
- Researched, produced and edited multimedia content for radio, television and Internet.
0-5 years of experience
Content Management
- Built and updated complex site using customized CMS, Sitefinity, Ektron, XML, and CSS.
- Managed content in six languages.
- Designed and implemented taxonomy, tag, and feed strategies for global organization.
- Reinvented content distribution for research organization using Ektron’s taxonomy model.
- Created and led [company name]’s photography interest group; taught digital imaging skills.
0-5 years of experience
Minimized user difficulties by conducting client management across multiple sites during website deployments and redesigns, acting as a trainer and content traffic agent.
- Sparked the success of e-mail, social media, and Web marketing campaigns by producing, managing, analyzing, and refining campaigns across all digital media.
- Oversaw Marketing Department’s digital staff including Junior Web Designer, SEO Specialist, and contract developers.
- Managed website deployment projects for 12 different schools and portal development for corporate entity.
- Oversaw 21 company websites, including 18 B2C sites and one B2B site across multiple channels.
- Streamlined functions by developing and implementing process and task management ticket system.
0-5 years of experience
- Hired, trained, managed and motivated team of five which eliminated a backlog of images/content that needed to hit the market on www.stuller.com
- Facilitated, designed and implemented new way to visually represent and sell core products with lifted yearly GP growth of 10%
- Improved time to market by suggesting and implementing multiple process improvements
- Ambassador, creator and enforcer of web and image standards for entire site
- Review, edit and approve all content flowing to the website
- Developed strategies for generating additional revenue through search enhancements
- Collaborate with Merchandisers to identify opportunities to drive sales
- Class instructor for onsite conference to showcase digital business solutions to customer base
6-10 years of experience
- Created taxonomy for and determined navigation for two general merchandise sites for a major etailer. Constructed data organization for 12 new industries and generated data feed templates that allowed third-party merchants to triple the number of SKUs in the product database. Worked with merchants to integrate products into company’s proprietary platform.
- Managed category structure documentation and subcategory/property value masterlist.
- Utilized site metrics and analytics to determine areas of improvement. Worked with developers to implement solutions.
- Worked with developers and sellers to optimize product information onboarding process.
- Worked with cross-functional teams and documented project timelines, progress and issues.
- Managed group of content editors, web designers, and product support specialists to ensure consistency in voice and look and feel throughout the site.
- Worked with BU head to create budget for 2010.
- Directed creation of all written content. Worked with various departments to effect consistent voice and branding message through all site copy, email copy, and marketing/advertising copy.
0-5 years of experience
Conceptualized, wrote and edited content for ads, e-mail campaigns, brochures, multiple websites, including the company intranet, and more.
- Coordinated design, production and delivery of marketing collateral and web content for markets worldwide.
- Wrote and managed production and distribution of monthly customer, employee and channel partner e-newsletters for multiple markets.
- Managed legal reviews of content and collaborated with corporate legal team to stay abreast of company legal standards.
0-5 years of experience
Created and built out Bleacher Report’s Custom Content section.
- Responded to daily RFPs with custom integrations for advertisers.
- Worked with editors from all sections to seamlessly integrate sales with pre-budgeted content.
- Handled freelance writers for all custom content assignments.
- Helped increase revenue by 1500% over four years.
0-5 years of experience
Implements and maintains all content on the Verizon Mobile Web Portal (visible to over 2,000,000 daily users).
- Ensures that all content displayed on the Verizon Mobile Web Portal achieved the standards provided by Verizon Wireless.
- Works directly with partner companies such as Facebook, Twitter, GameSpot, NBC, CBS, ABC, FOX, IGN, MTV, Adobe, Comedy Central, Match.com and many others to launch and maintain content on the portal.
- Plans and documents processes related to content addition, management and sustainment on the portal.
- Operates and provides guidance on company-designed content publishing systems.
- Performs quality checks on RSS 2.0 and XML content.
- Selects and publishes daily content such as news articles, entertainment, and other popular topics that has an audience of over 1,000,000 active Verizon Mobile Web users.
- Engages directly with stakeholders at Verizon Wireless and partner companies in all phases of the product life cycle.
- Managed a complete migration of all portal content during a vital software upgrade in the fall of 2008.
- Supported the design and implementation of three new portal decks with immediate visibility on popular mobile devices such as the BlackBerry Storm, Storm 2, and LG enV Touch.
0-5 years of experience
Ensure the Training & Support content offering provides the best possible experience for the user, allowing them to easily find and utilize the training and support provided by Trulia. Maximize usage of self-service training tools to reduce high-touch support services.
- Collect training/support materials and content from various departments – Support, Sales, Marketing, and Training; edit, upload content and ensure that content is tagged, cross-linked and searchable.
- Consistently monitor and review training portal usage; creating usage reports using Google Analytics.
- Record, edit and upload training and sales webinars to the training portal.
- Assisted with high-impact launch of the Trulia Learning Center. Acted as subject matter expert on the content editing tool and represented the Training team’s business requirements.
0-5 years of experience
Interacted with multiple teams to ensure web content is timely and accurate
- Performed final edit/proofreading pass before content goes live
- Coded all content to be web ready using HTML and CSS
- Managed the publishing schedule of news posts, game guides, and so on for our three websites (the En Masse company site and our two games, TERA and ZMR)
- Worked with other departments on promotional email campaigns and managed the email sends
0-5 years of experience
Compose and develop written and graphical content for website to provide information on products and services or entertainment to site visitors.
- Managed content of website by gathering information and integrating data from other departments.
- Optimized web content using required style guides and graphic standards.
- Review website regularly to ensure content accuracy, timeliness, and relevance.
- Develop user interface and design standards, including improvement of features, to attract visitors to the website.
- Conduct special research projects as needed.
0-5 years of experience
Manage the Real Estate and Facilities Communities and Real Estate and Facilities Web intranet SharePoint sites
- Edit and implement daily content updates (text, images, and HTML)
- Work with off-site teams, Tier 2 support teams, and 3rd party vendors to complete requests and troubleshoot technical issues within service-level agreements
- Work directly with stakeholders to create and deliver new websites and content
- Gather and analyze metrics reports
- Lead one-on-one and group SharePoint training sessions
- Update and maintain Styles & Standards documentation and ensure that the styles and standards are met throughout the sites
- Coordinate work between project managers and vendors to create and deliver monthly technology reports
0-5 years of experience
- Managed the publishing of [company name] Watch Try-On web flow and associated confirmation emails worldwide; Published Rate Plan content via Plan Genius and interactive PDFs as part of Retail Marketing team
- Responsible for delivering product information catalogs accurately and timely to worldwide [company name] stores during all product launches on SmartSign in Marcom
- Collaborated with IS&T, Developers, Producers and QA teams and used Fatwire CMS to seamlessly deliver content; Troubleshoot and resolved issues
- Developed Perl scripts to efficiently create HTML and XML files as per release requirements. Automate processes to improve project timelines and reduce costs
- Defined requirements and assisted with User Acceptance Testing of enhancements that promote scalability, good publishing practices and intuitive UI. Developed publishing system feature requirements for the CMS
- Mentored and trained new hires in system operations, product information, launch readiness and company procedures
0-5 years of experience
Responsible for day-to-day operations of product matching on the PowerReviews platform
- Managed crowdsource third-party relationship
- Technical debugging of product matching issues
- Responsible for QA and final signoff of delivered engineering projects
- Managed a team of Content Analysts
0-5 years of experience
Manages web and social media (Facebook, Twitter) presence to increase engagement and search engine optimization
- Develops content and creative strategies for mobile app
- Revamped email marketing strategy to increase open and click through rates
- Works with graphics department to develop web, print and mobile creative products
- Collaborates with sales, audience development and design teams on branded content
- Writes articles and manages breaking news for website
0-5 years of experience
- Managed the redesign and content management of the [company name] website
- Coordinated the migration of content from original site to new using DotNetNuke Content Management software
- Generated ideas and facilitated best practices for design and implementation of new website
6-10 years of experience
Effectively manage employees responsible for annotation of all assets maintained by Digital Asset Management
- Prioritize work flow to meet deadlines while maintaining quality and adhering to usage restrictions
- Develop professional relationships with a variety of business professionals of all levels
- Act as a liaison between Digital Asset Management, Print, USHE, Publicity, Talent Managers and Online Approval sites
- Create contact sheets for talent approvals and supervise the approval process
- Supervise content management of Universal Television Distribution Publicity extranet, ensuring quality is maintained
- Digital retouching and cropping of select photography using Adobe Photoshop
0-5 years of experience
Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person
- Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging,writing, and style
- Developing standards, systems and best practices (both human and technological) for content creation,distribution, maintenance, content retrieval and content repurposing, including the real-time
- Establishing work flow for requesting, creating, editing, publishing, and retiring content
- Work with technical team to implement appropriate CMS
- Supervising the maintenance of content inventories and matrices
0-5 years of experience
- Managed and created web site content, web pages and graphics for specific on-air or web-based promotions and activities of following nationally syndicated shows: Paul Harvey, Satellite Sisters, Doug Banks Morning Show, Michael Baisden Show and Conexion Thalia.
- Edited live audio and uploaded consecutive segments to websites in real-time for online listeners.
- Provided production directors with voice over vignettes for radio promotions and commercial programming as needed.
- Managed XML coding to enable podcasting features for various syndicated shows.
- Created new website template and editorial voice for the Doug Banks Morning Show.
0-5 years of experience
Lead social marketer and content strategist for ADD52, Russell Simmons and Steve Rifkind’s music discovery platform
- Liaison between partner agency Narrative_, PR agencies, internal production, and the All Def Music teams
- Defned and delivered monthly analytics through Facebook Insights / Twitter Analytics / Iconosquare for Instagram to create
- Reached over 102 million+ potential impressions on Facebook / Twitter for ADD52 properties through infuencer
0-5 years of experience
- Manage end-to-end persona driven marketing strategy that adheres to inbound methodologies
- Consistently generate and engage leads with high quality top of funnel content published via Hubspot
- Create and optimize lead nurturing campaigns designed to guide leads through the marketing funnel
- Work with lean marketing team to build, test, analyze and optimize a variety of inbound campaigns
- Build a consistent social brand presence on LinkedIn, Facebook, Twitter, Pinterest & Google+
- Work with CEO on rapid-fire projects; e.g. product wireframes, sales collateral development
0-5 years of experience
- Aided in the launch of [company name]’s 60 redesigned membership websites
- Used Adobe Experience Manager (CQ5) CMS to publish content with an eye to usability on sites
- Copyedited sites to improve the formatting, style, and accuracy of text
0-5 years of experience
- Primarily responsible for researching, developing, and writing new content for an employee benefits software product library of over 900 videos and web pages.
- Developed and wrote a complete online help guide for employees and administrators to use the HR InTouch product line.
- Frequently write business, marketing, and technical requirements for new and improved product enhancements and integrations.
- Work closely with the Interactive Design team on content appearance, placement and website usability.
- Content development and management of integration of a 3,500 syndicated content library from Mayo Clinic into this product.
- Conduct multiple live webinars on topics ranging from social media in HR to workplace safety. Also conduct product training sessions for sales team.
- Actively supporting all written and web marketing efforts of the organization, including being a frequent contributor to the corporate blog, newsletters, web pages, and marketing slicks.
- Managed an onsite Health and Wellness Fair for over 700 [company name] associates with 10 local vendors to launch the Mayo Clinic EmbodyHealth personal health assessment campaign.
Content Manager Duties and Responsibilities
Content managers work in a variety of industries. Specific duties and responsibilities may vary, but there are several core tasks associated with the job, including:
Write and Edit Digital Content Content managers create content for web pages and blogs as well as online brochures, newsletters, and emails. They devise content to target specific audiences, write multiple drafts, proofread materials, and collaborate with clients to ensure the content meets their specifications and needs.
Track Content Performance Content managers track the performance of the articles, blogs, and other materials they have written. They check details such as time spent on a site, gender/age of readers, and online interest generated by their content. They track this information across multiple channels and produce reports to inform senior managers about their findings.
Lead Content Writing Team Overseeing the creative team assigned to producing electronic media content for businesses, content managers assign topics, edit material submitted by team members, conduct performance reviews, and enforce writing standards.
Assist in the Development of Promotional and Marketing Materials Content managers often lend their creative force to the development of a business’s promotional and marketing materials. They produce content for brochures, marketing materials, online promotional campaigns, and sales materials.
Content Manager Skills and Qualifications
If you’re a creative individual with strong leadership and communication skills, then success as a content manager awaits. We took a close look at several online job postings and found that employers tend to seek candidates who demonstrate the following:
- Computer skills – content managers work daily with content management system (CMS) software and should also be knowledgeable about Microsoft applications, such as Word and Outlook, as well as social media platforms
- Project management skills – the ability to schedule, build teams, and consistently meet deadlines are crucial abilities for content managers
- Communication – in addition to writing skills, content managers should possess strong verbal communication and listening skills as they interact daily with senior management, clients, content specialists, marketing/PR professionals, and web page designers
- Detail-oriented – to aid them with proofreading and editing tasks
- Organizational skills – the ability to arrange ideas and main points into coherent articles and content is imperative for these professionals
- Analytical skills – to examine data produced by content performance tracking and explain this data in detailed reports
- Multitasking – it’s not uncommon for content managers to be producing content for several projects at one time
Content Manager Education and Training
Some employers prefer that candidates for content manager positions hold a bachelor’s degree in a relevant area, such as marketing, journalism, or advertising. Coursework in marketing strategies, market research, consumer behavior, communications, public relations, and computer science can all be helpful for those seeking a career as a content manager. On-the-job-training in a particular company’s products and/or services is important for content managers.
Content Manager Salary
The Bureau of Labor Statistics (BLS) reports that management-level personnel working in areas of advertising and promotions, which can include content managers, earn a median annual salary of just over $106,000, with top earners exceeding $200,000 per year. These management professionals tend to earn the highest mean annual wages when working for advertising or public relations firms, according to the BLS. Content managers working in these industries might earn in excess of $140,000 annually. Those based in New York realize the highest average salaries in the U.S. at more than $172,500, followed by New Jersey ($148,500), and Arkansas ($145,600). Overall, managers involved in marketing, advertising, or promotions will see a 10 percent job growth rate through 2026, according to the BLS. Increased use of the Internet and expanded digital content venues, such as social media, will positively affect the employment rate of content managers and similar occupations.
Helpful Resources
Excited about a possible career as a content manager? Take a look at the resources we’ve listed below to gain more insight into what you can expect and what you’ll be expected to do when you choose this occupation:
Society for Technical Communication (STC) – Content managers and other communication specialists can take online courses and webinars, attend an annual conference, review publications, and network with other professionals when they join STC.
Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow – This book focuses on the content design and team building practices you need to follow to be a productive and effective content manager. Includes details about design interfaces and content platforms and how creativity and technology meet to produce quality digital content.
Bookmark This – This blog, hosted by a global marketing company, offers in-depth, professional articles, such as “Finding a Brand’s Voice. Fast,” “Newsletters: from Distribution Channel to Publishing Platform,” and “Write for Humans, Optimize with Machines,” that give a close-up look at the digital content marketing arena and what content managers do. It also provides interviews with professionals in the field.
500 Social Media Marketing Tips – How can you best use videos to support your content? What helps to optimize Facebook video ads? What makes a Facebook business page ineffective and how do you fix it? These are just some examples of what you can find on this podcast to help you become a more effective content manager.
“22 Qualities of a Mind-Blowing Blog Manager That Will Get You Result” – Presented by a content marketing company called FlypChart, this article explores what it takes to be a great content manager, providing insight into what companies might look for when considering someone to fill this role.
Web Content Management: Systems, Features, and Best Practices – Content management systems (CMS) are the main tools of content managers, and this book explores CMS technologies and platforms. Learn how to use different CMS systems as well as implementation strategies, workflow coordination, using CMS models, and so much more.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – From grammar rules to best journalistic practices, this book explores all you need to know to create effective and impactful digital content. Read details about marketing strategies, content tools, economic word choice, and communication methods to help you build the skills you need to succeed in this field.
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Content Manager
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
