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Assistant Brand Manager Resume Samples
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0-5 years of experience
North America Brand Leader responsible for marketing strategy across all touch points. Led cross-functional teams: Sales, Finance, Product Supply, Education, PR, Purchasing, Creative and Legal to ensure successful execution to deliver volume and profit targets ($40MM revenue) on budget.
- Directed brand re-stage in NA across packaging re-design and FMOT innovation: Result: Global reapplication and sales increase 30%.
- Launched Shine line extension and won Product of the Year to deliver 1st ever Professional Brand Win. Increased sales by 25%.
- Led Advertising/PR strategy with external agencies to deliver against initiative calendar timing and drive impactful business results. Result: ABC’s The View: 4MM and 35 Metro Media Tour: 11MM (214 IYA). Increased Sales by 27%.
- Developed breakthrough merchandising to bring the brand to life and stand out vs. competitors. Result: Increased retail sales by 16%.
- Oversaw and managed brand P&L and reduced brand obelesence and inventory by 20%.
0-5 years of experience
Manage global initiative development for $700MM brand to identify $100MM NOS growth and 1% share growth.
- Lead FY13/14 global product, packaging & commercial initiative strategy, design and development to close benefit gap vs. competition in fast growing segment amidst constrained resources
- Created Top20 Purchase Intent concept idea in lead market that brings to life brand equity, product benefit and improved gross margin projected to deliver $40MM NOS.
- Managed agency team to develop TV, print, digital copy for FY11/12 commercial initiative and enable $15MM NOS.
- Led 6-member multi-functional team to develop global strategy recommendation for Classics product line
0-5 years of experience
Assisted in developing strategies that generated consistent 1-2% growth for the #1 ranked brand in a mature category
- Executed flawless national, regional, and retail marketing programs to achieve business objectives
- Led cross functional teams in launching 6 successful new items, 3 reformulations, and 8 packaging enhancements
- Contributed to the development and execution of the 1st Seasonal Ice Cream Toppings concept
- Monitored and accurately reconciled a $5 million budget
0-5 years of experience
Assisted in the management of all 20 product groups including Purex detergent, fabric softeners, and laundry additives within this $420 million laundry franchise.
- Assisted in implementing $2.99 price strategy within marketplace that drove market share to its overall high and became the number two brand behind the market leader.
- Responsible for streamlining Purex detergent product line reducing sku count 20% resulting in improved overall brand profitability and simplified production and inventory controls.
- Initiated and led a project reducing obsolete product/materials resulting in savings of $98,000.
- Developed a Trend detergent business analysis and recommendation that was incorporated into the CEO’s company profitability improvement initiatives.
0-5 years of experience
Planned and implemented marketing strategies for Windex brand; managed P&L for $10MM brand segments.
- Led the development and launch of 4 new trigger products, resulting in +$3MM incremental for the brand.
- Analyzed Nielsen sales and delivered actionable insights, resulting in $2MM and 3% share growth.
- Planned research and delivered strategic growth recommendations; secured resourcing for 3 new projects.
- Managed promotions, packaging, advertising, and digital initiatives across agency and internal SCJ partners.
- Managed $8MM consumer promotions budget and identified savings for reinvestment and brand growth.
0-5 years of experience
Developed concepts, advertising and products for a $35 million Denture Care business functioning as the ‘lead country’ for the European business.
- Created three year strategic marketing and volume plan encompassing four new product initiatives. Supervised and trained three Assistant Brand Managers.
- Created concepts and advertising (six business building copies) for German market. Led a fifteen- member project team to launch two new products for German and European markets. Increased volume by 22% and company profit contribution 25% versus the previous year.
- Led comprehensive brand line-up strategy and implementation. Reduced SKUs 54% for a $250,000 savings.
- Assistant Brand Manager – Led conception and launch of new honey & menthol Vick’s Cough Syrup.
0-5 years of experience
Coordinated all global programs aimed at promoting oral care products, and had sole responsibility for the manual toothbrush category
- Developed marketing material templates for both developed and developing markets
- Conducted customer research sessions in the US and internationally to develop product launch plans
- Worked with cross-functional team members to develop plans for upstream product initiatives
- Managed annual budget for the category and modified plans mid year to support cost reduction plans
- Reframed the marketing message for the company’s leading manual toothbrush brand which led to a 102% increase in recommendation share and 104% increase in net operating sales over the previous fiscal year
- Initiated, designed and deployed a Global Professional Oral Health Marketing site to improve the global team’s access to marketing materials and best practices documents for reapplication
- Received the “Power of You” award in April 2007 and April 2008
0-5 years of experience
Responsible for growth and sustenance of brands to a leadership position by building long term strategy
- Successfully managed events including trade shows, fairs, and expos
- Increased brand visibility and brand equity of KTN, resulting in ~35% increased viewership
- Developed and executed Corporate Social Responsibility (CSR) campaign
- Spearheaded company market research
- Spearheaded product & business development, launches and positioning of key brands, including complete rebranding and launch of 3 TV products
- Created innovative advertising for PDS, including sales packages which increased sales by 60%
- Recruited, coached and managed 3 staff members
0-5 years of experience
Managed a $97MM business with over $20MM in marketing spend
- Launched an upsize of Phillip’s Colon Health probiotic resulting in $12MM of first year sales
- Presented competitor performance and category analysis to cross functional teammates on a monthly basis
- Initiated pre Demand Forecast meetings with key analysts; resulting in a monthly meeting time reduction of 25%
- Developed a presentation for senior management highlighting white space probiotic opportunities and and risks for an upcoming acquisition
0-5 years of experience
Collaborated with agency partners, sales, legal, and technical functions to twice re-brand and market the three (2 national, 1 international) distinct siding product lines as a family of products sold in the US and Canada. Responsible for planning, developing, implementing, and measuring marketing and communications strategies and plans to build brand awareness, increase customer loyalty and retention, and drive market demand and lead generation; held P&L accountability for $5M marketing budget with a keen focus on collateral and sample optimization, process development, and educating sales, distributors and builders.
- Assisted in filming, production and distribution of product installation videos; oversaw development of technical collateral including warranties and installation documents.
- Developed new hire ‘how it’s made’ product guide; orchestrated and authored cross-functional sales curriculum for 7 distinct product lines.
- Managed business line through change of agency; vendor brand point of contact, business team lead in absence of Brand Manager.
- Directed production of all printed sales collateral, sample wrappers, and product packaging; consolidated 4 collateral and sample ordering processes to a single streamlined order system with centralized fulfillment centers.
- Led products through New Product Development process.
- Selected and administered external advertising, communications, market research, training or other vendors required for marketing support and channel development.
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Assistant Brand Manager
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
