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0-5 years of experience
Developed and executed consumer marketing programs with more than 60 retailers, growing sales more than 20% with key accounts
- Managed $2M budget and sales support requests from 40 field sales representatives
- Supported sales representatives in the field, attending private seasonal product launches to determine future marketing and product strategies
- Designed and executed turnkey programs for retailers utilizing local and national media, direct mail, radio, TV, outdoor, events and visual merchandising
- Managed catalog and price list production, including creative direction, photo shoots, bid process and press checks
- Launched introduction of leather firefighting boots to industrial marketplace, including packaging, sales aids, visual merchandising, public relations, media planning and annual trade show attendance
- Coordinated pre-show product mailing to customers to increase booth traffic and communicate show specials and increased orders by 15% from previous year
0-5 years of experience
- Developed and executed three promotional marketing campaigns and communication strategies; including direct mail / web initiatives, in-store POS, promotional literature, innovative displays, packaging and merchandising to generate increased revenue and develop greater affinity of the brand.
- Single handedly managed the ‘VIP Preferred Customer’ loyalty marketing and market research programs. Analyzed ‘Preferred Customer’ database to reduce undeliverable promotional materials. Efforts resulted in a reduction of annual printing costs by 3%.
- Implemented a uniform coupon tracking system and request form to streamline project requests; saving over $500,000.
- Monitored market trends and competitor activity to ensure high campaign ROI and customer retention.
- Managed three company sponsored trade shows and all new store grand opening affairs.
- Built and led nationwide $150,000 annual art school scholarship program and all monetary charitable donations.
- Spearheaded corporate and store participation to promote and raise $50,000 for “Crossing for a Cure” Pancreatic Cancer charitable foundation.
0-5 years of experience
manufactured weather-resistant electrical devices and multiple outlet products.
- Developed award-winning packaging, generating 25% greater G.M.R.O.I. for retail customers while reducing manufacturing costs more than 30%.
- Revitalized the company image through new packaging designs, collateral materials, media campaign, and point of sale programs.
- Initiated joint venture agreements for new product development.
- Secured national private label accounts.
- Implemented consumer rebate and co-op advertising programs.
0-5 years of experience
Successfully developed and managed all aspects of retail marketing for 11 Retail stores and 4
Outlet stores, including campaign strategy, media buys, direct mail campaign selection, in-store
promotions/events, and project workflow for over 75 annual projects.
- Executed retail-centric program strategies across 3 channels: retail, online, and catalog.
- Planned all aspects of a Grand Opening from media placements, direct mail, on-site promotions, and sweepstakes. Drove over 3X planned traffic/sales to store.
- Managed vendor relations including all co-op ad placements; fully leveraging all dollars.
- Developed POP signage supporting brand, lifestyle, product and promotional initiatives.
0-5 years of experience
Generated and implemented marketing plans for [company name] and b free daily newspapers
- Cultivated and managed corporate circulation and marketing relationships
- Planned and executed promotions to increase retail circulation sales
- Expanded retail distribution and increased sales for The Sun and b free daily
- Created and managed corporate marketing sponsorships and trade relationships
- Managed Single Copy Circulation Marketing budget
- Drove Barter and 3 Party Sales programs
- Organized and managed events to grow revenue and build brand awareness
0-5 years of experience
Managed strategic marketing and branding for an industry leader in reverse mortgages.
- Launched Top Producer Program and directed customized marketing and advertising campaigns, ongoing communications and quarterly budgets, resulting in increased sales and retention.
- Developed and managed new [company name] branded collateral, including design, copywriting, production, and fulfillment.
- Created advertising and marketing campaigns in support of new products and key initiatives.
- Initiated and managed Local Marketing Program, driving sales with integrated marketing, advertising, and public relations campaigns nationwide. Established metrics to track program effectiveness and ROI.
- Launched and managed Co-op Marketing Program, aligning cross-functional resources to support national sales team.
- Supported corporate lead generation campaigns, including DRTV advertising, direct mail, and Web.
0-5 years of experience
Responsible for marketing activities on two national product categories; product development; contribute to budget activities.
- Launched over 45 national products, 6 of which are in the top 20 within the category with many also being the company’s top selling new products
- Developed new line with updated advertising which accounts for a 5% growth in total category sales
- Led cross-functional team to develop new products and ensure on time launches
0-5 years of experience
Streamlined, organized and consolidated the [company name] Flash Memory Storage Creative Assets Marketing Portal and online product information data.
- Collaborated with Blaze Design Company restructuring the [company name] Marketing creative assets portal accessed by global product marketing teams.
- Managed and maintained collateral distribution process for Sell-Point Retail Products portal supporting online product sales.
- Designed process to track and manage library of print and online media creative marketing assets.
- Created and drove usage of SellPoint Assets Spreadsheet ensuring updated marketing collateral and assets exist in worldwide accessible portals. Tracked online usage of marketing collateral for 5 product lines.
0-5 years of experience
Responsible for the development and execution of the marketing strategy to create value among the Hispanic corridor.
- Developed, manage and implement nontraditional marketing strategy to grow sales and brand awareness.
- Partnered with sales team to develop new calling cards and other long distance, local services, and go-to-market plans.
- Implemented consumer research and user experience analysis to create product recommendations.
- Managed channel development and sales distribution, analyzed sales metrics, and assisted distributors in sales promotions.
0-5 years of experience
Led development and implementation of annual marketing plans for [company name], resulting in sales increases in existing and new categories of business.
- Drove development and implementation of footwear out-bound and in-store marketing campaigns for [company name] that contributed to increasing footwear sales by $12 million (30 percent) in 11 months.
- Planned, implemented, and directed all marketing activities for retail partners totaling $50 million in revenues.
- Directed and executed retail launch of basketball footwear in October 2010, which resulted in 100 percent sell-through of signature product.
0-5 years of experience
Oversaw regional marketing for 45 stores in 8 markets
- Researched new markets and recommended action plan including print advertising, local events and partnerships to create pre-opening buzz
- Planned and managed Grand Opening events in signature locations
- Communicated with landlord development teams to promote the brand, leverage opportunities and elevate awareness in the community
- Created shelf program to support in-store events for increased brand awareness and overall sales
0-5 years of experience
Managed three retail distribution locations including establishing operational procedures and standards of performance and compliance resulting in 76% increase in sales in third quarter.
- Designed recruitment and training program resulting in a more efficient sales force
- Implemented sales plan that resulted in market exceeding our sales plan for the first time in two years
- Provided competitive analysis which resulted in expansion into adjacent markets
0-5 years of experience
Managed three retail distribution locations including establishing operational procedures and standards of performance and compliance resulting in 76% increase in sales in third quarter.
- Designed recruitment and training program resulting in a more efficient sales force
- Implemented sales plan that resulted in market exceeding our sales plan for the first time in two years
- Provided competitive analysis which resulted in expansion into adjacent markets
0-5 years of experience
Drove global retail strategies, coordinated retail packaging and product marketing efforts with Brand team,
Operations, and Subsidiaries to drive Xbox Live sales at retail. Created strategic attach and launch programs at retail. Built long-term cross-group collaboration relationships with Product Marketers, [company name],
Brand team, Subsidiaries, and Retail Partners to drive consensus.
- Developed retail strategies, messaging frameworks, and pilot programs to expand retail assortment and product offerings across markets, class of trade, and categories.
- Achieved aggressive subscription goals via the retail sales channel as a key contributor.
- Established ROB mapping to global retail cadence, guiding packaging, retail messaging and merchandizing to support sales goals across varied regional value propositions.
- Collaborated with Engineering to create retail demo modes in product planning, access APIs for real-time
0-5 years of experience
Executed all special events, fundraisers, and promotional nights for the venue.
- Member of opening staff. Part of the management team overseeing the opening of new location on Long Island.
- Responsible for corresponding with the media, conducting interviews, coordinating shoots, TV spots, tours, etc.
- Created and maintained all promotional contracts with business to business partners.
- Developed and managed direct marketing campaign and e-commerce solutions.
- Helped to design all marketing collateral and managed the distribution team.
0-5 years of experience
Manage and lead nine retail shops that produced an annual income of 15 million a year.
- Developed an ongoing plan that leads to maximize sales and productivity based on observed operational opportunities.
- Created new marketing, training and promotion strategies for our Umbrella Strollers with the outcome of a 4% growth in sales per transactions.
- Shadowed and oversaw daily practices of other Lines of Business such as food and beverage, park operations, housekeeping with the purpose of increasing Guest Service Recovery and protecting Company assets.
- Provided merchandise leadership and direction to around 225 Cast Members to set our outgoing daily business operations.
- Demonstrated attention to detail and excellent follow through.
- Proven knowledge of financial aspects of an operation to accomplished daily and quarter’s revenue goals.
- Created and implemented a new program to track Variances resulting in minimizing shrinkage and preventing internal losses by Cast Members.
- Demonstrated the ability to coach, motivate and develop front-line Cast Members.
- Ability to work a flexible schedule with variable shifts and days in a rapid changing environment.
- Promoted safety and environment friendly behaviors for the team by being part of the committee.
0-5 years of experience
Managed projects for web, product, and brand marketing. Collaborated across teams
(creative, development, application services, testing) to accomplish goals and deliver
results on projects and eCommerce websites.
- Managed multiple trade shows including planning, graphics development, management of assets and inventories as well as pre-show, at-show, and post-show marketing.
- Represented the company at select shows and performed post-event program
- Partnered with internal creative and development teams to create high-quality
- Assisted the SEO & Online Marketing Director to ensure optimal organic web searches;
- Managed creative briefs for each brand marketing campaign, overseeing the scheduling of design, production and implementation of all campaigns; and secured timely
- Other positions held: Marketing Specialist, Marketing Coordinator, Copywriter
0-5 years of experience
Assisted in establishing and executing every detail for in-store event concepts with the purpose of increasing traffic, sales and brand awareness
- Researched markets and created marketing plans for the opening of new stores
- Worked closely with creative directors and stylists during casting calls and photo shoots
- Conceptualized and executed gift with purchases throughout all store locations
- Designed creative and eye-catching window displays for Father’s Day and sporting events
0-5 years of experience
Prepared annual budgets and managed communications strategy for 125 domestic retail business with $2M global marketing program; created successful retail grand opening program launching 48 new locations worldwide. Managed regional press relations and served as corporate spokesperson at opening events.
- Managed the creative development of seasonal direct mail and in-store signage, event collateral and staff training materials resulting in a timelier, streamlined process. Implemented seasonal direct campaign resulting in 4% -6% ROI. Responsible for analyzing sales data demonstrating results of programs.
- Forged strong relationships with mall marketing directors leading to a 25% increase in local marketing promotions; negotiated value-added programs with magazine publishers resulting in reduced event costs, increased brand visibility and consumer attendance.
- Directed branding initiatives for 9 international licensee partners. Fielded daily requests from licensees as and provided weekly and monthly communications relevant to their specific territorial needs. Heightened communication efforts resulting in a more unified global messaging for the brand.
10+ years of experience
Proactively identified, proposed and executed marketing and communication projects to build profitable and long-term relationships.
- Managed four merger/acquisition programs from inception to roll-out (Anchor Savings Bank, Bankers Federal, Lakeview Savings Bank, and KeyBank). Including the planning and implementation of direct mail communications, training materials, exterior signage and interior merchandising changes.
- Developed and implemented a new home equity product. Executed an aggressive marketing campaign to generate $100MM in outstanding lines, which, in its first two weeks, generated 150 applications for $10MM.
- Credited a private banking program for upscale customers. Direct mail program generated a 10% response rate enrolling 10,500 customers with balances of $375 million.
0-5 years of experience
Trained new employees to develop skills in lead generation for an inside sales approach.
- Developed navigation skills by commuting to various job sites in the Tri-state area.
- Effectively presented various promotional items to build interest in home remodeling products.
- Represented the idea and values of the company as a brand Ambassador.
- Served as a mentor to new employees to develop interpersonal skills to effectively communicate with potential clients.
0-5 years of experience
Collaborated with product marketing team to develop and implement go-to-market strategies, marketing communications programs, collateral and content necessary to drive brand awareness and expand product positioning
- Created sales copy for collateral, displays, and corporate and partner websites
- Assured that the brand image and message were consistent in all materials published
- Developed marketing strategies and promotions, to sell and launch new products into the various retail channels
- Introduced innovative and competitive marketing strategies and merchandising programs in retail outlets
- Worked with sales team and marketing personnel on major projects and ensured that all project deadlines were met
- Managed a fixed budget, rebate programs and promotional post-mortems
- Created email blasts, flyers and utilized graphic design skills as needed
0-5 years of experience
Targeting [company name]’s large customer employee base, became conduit between retail and business channels to develop new ideas and marketing strategies to increase sales
- Managed creative development of new tools that advertised [company name] products and company discount
- Created new internal processes and retail and business rep incentives and sales tool kits
- Improved business messaging in retail stores
0-5 years of experience
- Managed launch of global customer loyalty program. Worked with global marketing team to share efficiencies and was able to reduce program collateral cost by 25%.
- Directed all marketing communication materials associated with global launch of brand spokesperson’s product line. Worked with global affiliates and distributors to ensure all markets maintain consistent brand messaging and in store merchandising.
- Managed $2M Retail Marketing budget.
0-5 years of experience
Responsible for the development of the annual marketing plan, new product development and key account presentations. Worked closely with outside agencies, internal sales, operations, finance, QA and R&D to help grow overall sales.
- Planned and coordinated the execution of major marketing programs for the sales force and broker network, to include both print and electronic media.
- Developed and successfully launched new products into the marketplace.
- Successfully modified the packaging design on all retail products.
- Designed new merchandising materials that resulted in incremental display activity across key
- Responsible for Retail Marketing Budget – planning, budgeting, allocation and reconciliation.
- Responsible for total management of coupon development, distribution and redemption
- Managed the development, production and distribution of all printed point-of-sale materials,
- Provided monthly reviews and analysis of syndicated research data. Developed account and market-specific reporting formats on request.
- Managed retailer account and industry / trade show activities.
0-5 years of experience
- Developed marketing and advertising programs for over 150 retail stores nationwide
- Created new promotions for the stores while supporting existing seasonal promotions
- Responsible for each individual stores’ participation in billboards, coupon books and local advertising
- Worked with mall developers/retailers on co-op ads, joint marketing programs and on-site advertising
- Computed sales recaps for each promotion carried out by the stores
0-5 years of experience
- Orchestrated multiple new product releases
- Developed a new brand identity and positioning
- Coordinated multiple multi-market Public Relations events
0-5 years of experience
Key areas of responsibility include: Building relationships with decision making individuals of my assigned
region to promote the Blackberry brand through: Trainings, contests, cross-marketing, and promotional
items.
- Working directly with the decision making individuals of the region to promote the brand awareness of the Blackberry products.
- Utilized Salesforce to keep track of contact points and calendar events.
- Financial Impact-Market share of 1% when I started to 7% market share throughout my territory.
- Business Impact-Increase in brand awareness of Blackberry throughout my designated stores in order for the stores to hit their individual targeted metrics in sales.
- Weekly conference calls revolving around best trends and highest sales through Blackberries assisted
- Worked side by side with the carrier representatives, District Managers, Store Managers, and Training
0-5 years of experience
Interview, Hire & Manage all Store Management Teams; regular store visits nationwide
- Create, Coordinate, Manage and Execute all promotional activities & printed collateral for 18-store National Chain
- Resident Etiquette Specialist; attend Trade Shows & Invitational Events to assist Brides
- Responsible for Merchandising all new stores
- Work internally with various areas of sales, marketing, operations and Senior Management
- Manage PR Firm: execution of New Store Openings & Promotions
- Coordinate annual promotional calendar with Regional Marketing Managers & other external sources for cross-promotional activities for both Wholesale & Retail Channels
- Domestic Travel: 75%
6-10 years of experience
Developed and championed best-in-class online and in-store consumer electronic shopping experiences that drove conversion of shoppers to HP buyers. Elevated HP’s brand equity through the development of account specific merchandising strategies based on interaction with real world customers (insights). Planned workflow, drove projects schedules, and juggled multiple projects at the same time through effective prioritization and thorough attention to detail and communication across internal teams and stakeholders.
- Led revolutionary redesign of HP merchandising to include the use of LCD screens and videos. The program resulted in an increase in customer interaction up to 10 times over traditional displays. Considered Best-In-Class in its category; delivering high sales lift, prominent HP Brand equity, and a 30% positive return on investment.
- Successfully sold in the HP Branded Printer Showcase to Staples (2009-2012). Considered Best-In-Class in its category; delivering high sales lift, prominent HP Brand equity, and a 30% positive return on investment.
- Delivered on a >85% retail execution compliance, as well as a 10% reduction in creative and fulfillment costs.
0-5 years of experience
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Tracked schedules and timeliness for assigned marketing initiatives.
- Confer with creative teams on brand imaging, product line development, and go-to-market plans
- Built strong sales and consultative relationships with supplier base.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
0-5 years of experience
Create advertising promotions in store, through print, and with email list serve in order to drive business and store traffic
- Responsible for making sound and timely decisions relative to standards of customer service, work flows, and the implementation of new procedures
- Accountable for purchasing goods, maintaining tax records, inventory control, and shrinkage prevention
- Delegate and oversee tasks to hourly employees to ensure that store is properly maintained for next day’s business
0-5 years of experience
- Conducted studies to identify additional opportunities on the service drive.
- Trained service advisors and parts personnel on sales presentation to customers.
- Worked with sales and service departments to improver percentage of vehicle sales customers returning to the dealership for automotive maintenance.
0-5 years of experience
Lead and contribute in the development and implementation of country consumer / retail strategies across GCC with success of growing and maintaining market share and premium mixes
- Develop and implement go-to market programs and strategic plans for direct and indirect marketing programs for launching new technologies in the region
- Craft account strategies to align customer satisfaction with Intel goals, while engaging new customers into Intel Partners
- Plan and implement field coverage, sales support collateral, prepare and conduct training sessions for field sales
- Track and analyze sales data and demographics while closely monitoring milestone indicators to improve overall retail programs
- Lead, direct, and manage external consultants, agencies and third party vendors towards Intel’s overall marketing and growth strategies
- Leverage and coordinate with different internal groups and departments to establish strategies for marketing retail products
- Manage, train, guide, and orient Interns to meet their professional growth and career goals
0-5 years of experience
- Successfully implement retail marketing plans in Performance Bicycle stores nationwide
- Coordinate retail store grand openings in 13 stores, tent sales in 75+ stores, and select special store events
- Create email schedule and supervise production of retail marketing emails
- Work with public relations agency to promote company through online and print news outlets
0-5 years of experience
- Manage and forecast retail market P & L results.
- Maintain a rolling 12-month business plan that optimizes volumes, price and margins.
- Define channel strategy; develop relationships with customer base to understand requirements and business model.
- Develop and communicate product information, pricing, programs and strategy to sales and customer base. Spearhead biweekly sales calls with field.
- Forecast and manage retailer specific co-op/MDF programs to meet business model objectives.
- Monitor equity across channels working to avoid channel conflict.
0-5 years of experience
Promoted in 6 months; shaping national accounts business plan and marketing
platform generating $817MM in revenue.
- Met net revenue goals year over year; strengthening relationships with mass
- Increased incremental circular ad and merchandising exposure; incepting,
- Implemented promotional agreement contracts; instituting a formalized
0-5 years of experience
- Responsible for the development of advertising & media plans for the enhancement of the brand’s identity through showroom set up, PR installations, event coordination, in-store presentations and e-commerce.
- Developed strategies and implemented highly successful marketing campaigns to promote sponsors and retail counter purchases nationwide which resulted in increase market share.
- Communicate extensively with designers/vendors to facilitate the promotional efforts of new products; ensuring product appeal and identifying trends per store to exceed sales for season.
- Ensured successful implementation of visual look books to maintain brand image and voice in market.
6-10 years of experience
- Fiberglass insulation manufacturer.
- Implemented training initiative with related vendors based on product usage and benefits including federal and utility company incentives producing hundreds of energy efficiency experts.
- Analyze, and report on current market conditions, inventory levels, and the competition, identifying opportunities to grow market share.
- Working closely with major retail home improvement store management and staff maintaining sales goals, proper product mix and inventory management.
- Generating pull-through commercial sales with consistent calls, presentations and training workshops for builders, contractors and installers.
- Developing relationships with influential regional stakeholders and staff at all levels gaining support on key initiatives gaining additional product placement.
0-5 years of experience
- Create and manage marketing efforts that generate product revenue, brand awareness, client
- Provided marketing direction and support to a field team of 35 individuals that drove 34.7MM in sales for fiscal year 2012
- Prepare and present presentations to retail merchants on state of business, partnership opportunities and additions to current product offerings
- Partner with Global Brand Development team on promotional plans, packaging and pricing of retail
- Create and coordinate content for product education and retailer training materials
- Manage asset requests, planograms, visual merchandising and advertisement needs
- Direct reporting responsibilities to the President of [company name]
6-10 years of experience
Manage marketing, create art and design narrative for online retail store with an international and loyal clientele.
- Build up the density of desired keyword
- Drive traffic to online store using a variety of methods
- Create strategy to ensure growth by attracting and keeping customers
6-10 years of experience
Responsible for creation, development, publication, and distribution of Multi-brand print and electronic communication initiatives as well as manage content and website enhancements of customer solutions portal designed to help customers build their business by providing a wide variety of advertising solutions. Manage all aspects of company co-op sales program which involves guideline development and refining existing program framework.
- Lead development, design, and ongoing enhancements of advertising & fund management website for dealers.
- Manage & provide strategic leadership to partner agencies. Develop and execute annual plan with each agency to ensure project deliverables are in line with organizational strategies and deadlines.
- Recognized contact for all digital content requests and for deploying many digital content tools out to our dealers and internal stakeholders.
- Manage email communication campaigns and website content to ensure cohesive marketing messages.
- Manage monthly e-Bulletin Newsletter to customers including content, editing, and distribution.
- Regularly review existing co-op guidelines, create new guidelines, and re-evaluate annually to allow for growth and drive incremental sales.
- Oversee creation of marketing material for dealer distribution.
- Analyze & monitor website activity and deliver results and recommendations to management and vendor partners.
- Conduct website training to dealers and new sales managers.
0-5 years of experience
- Development of overarching brand strategy & budget relating to product, service and user
- Implementation of trial, traffic and transfer initiatives for core brand
- Multi-channel communications and core messaging development
- Drive cross functional team alignment and create internal brand champions
- Overarching brand plan alignment for all LOB’s (web, retail, television)
- Management and development of media, advertising, loyalty and branding initiatives to drive
- Implementation of product/service XLOB promotions
- Interface with 3rd party agencies and vendors to guide the planning process and deliverable
0-5 years of experience
- High-level liaison between key retail accounts and the client addressing cross functional customer needs.
- Assisting in the roll-out of the client’s product line into a new retail chain, including the implementation of training, merchandising, promotions and advertising campaigns.
- Working with a team to implement a merchandising reset for an existing retail customer chain.
- Assisting in the implementation of contractor-targeted marketing events in the retail environment.
- Assisting in the creation of a direct marketing plan including targeted promotions for retail customers.
- Working with client’s internal agency and selected third parties to create brand-building campaigns as needed.
- Working with other marketing and information technology resources to develop a strategic digital plan.
- Monitoring trends, opportunities and issues in retail marketing.
Retail Marketing Manager Duties and Responsibilities
The retail marketing manager’s specific responsibilities may vary depending on the type of retail product their company produces, but they usually perform these core tasks:
Manage the Marketing Team Retail marketing managers oversee a team of marketing specialists. As their subordinates present ideas for new marketing campaigns, the retail marketing manager evaluates them and determines their validity based on budgeting concerns and potential for success.
Present Ideas to Marketing Director If the retail marketing manager identifies potentially successful campaigns, they present those campaigns to the marketing director. This usually involves creating presentations in slideshow software and discussing sales potential.
Oversee Budget Marketing departments always have a budget, and it may fall on the shoulders of the retail marketing manager to manage and oversee that budget. This budget is used for running new campaigns and maintaining existing campaigns, so the marketing manager should take care to manage it well.
Analyze Campaign Performance Retail marketing managers are also responsible for analyzing the performance of their marketing campaigns. This often involves using data analytics to organize and interpret campaign data in a way that makes sense to those not familiar with these specifics.
Report on Marketing Metrics The success of a marketing campaign is based on its metrics. After gathering and analyzing data from the campaign, the retail marketing manager visualizes this data in an easy-to-understand way. Marketing managers then present this information to the marketing director and other involved management.
Retail Marketing Manager Skills and Qualifications
The successful retail marketing manager is quick to think of creative solutions and able to fit that solution into the overall product strategy. Successful candidates should have at least a bachelor’s degree in marketing and five years of experience in previous marketing positions. Employers also seek out the following skills:
- Market research – retail marketing managers are proficient at researching the market to identify current trends. They can analyze other companies’ marketing campaigns and understand what is successful about those campaigns
- Campaign management – additionally, retail marketing managers must manage multiple campaigns at once, which involves a high amount of organization and multitasking
- Pitching strategy – retail marketing managers build and deliver quality pitches to upper management and other involved parties. They’re also able to recognize how they can improve future pitches
- Collaboration – marketing departments rely heavily on collaboration between other internal departments. As such, retail marketing managers should be able to collaborate and encourage their team to collaborate
- Leadership skills – since retail marketing managers lead a group of specialists, they’re efficient team managers with a talent for conflict resolution
Retail Marketing Manager Education and Training
Retail marketing managers need, at minimum, a bachelor’s degree in marketing to obtain employment. Topics in this degree typically include business math, marketing essentials, statistics, and data analysis. However, candidates with advanced degrees in marketing have a better chance of getting hired.
Retail Marketing Manager Salary and Outlook
The median annual salary for retail marketing managers, as reported by the Bureau of Labor Statistics (BLS), is nearly $128,000. The lowest 10th percentile of marketing managers make as little as $67,000, while the highest earners make upwards of $208,000. Retail marketing managers are offered comprehensive benefits packages that usually include health, vision, and dental insurance, along with vacation and sick time. They are also usually offered bonus incentives based on overall performance. The industry for retail marketing managers is expected to grow 10 percent through 2026, which is faster than usual as compared to other industries, according to the BLS.
Helpful Resources
Do you want to become a retail marketing manager? Check out these helpful resources to help you get started on this career path:
MarketingProfs – This website is “trusted by 600,000 professionals globally” and provides a wealth of information for current and hopeful marketing professionals. MarketingProfs can give you real-world education through training courses, research, and other helpful content. It also tracks events, so don’t forget to check out the events tab to see what’s going on near you.
Seth Godin’s Blog – Seth Godin is an experienced and well-known
marketing professional. His blog features short, to-the-point articles that give you meaningful insight into the marketing field. This is a great blog to read whether you’re a newcomer or a pro.
Digital Marketing – This LinkedIn group has over a million members and serves as an incredibly useful resource for current and hopeful retail marketing managers. As the marketing world evolves, it turns more and more to digital marketing for every industry, including retail. Join this group to gain valuable insight from marketing professionals all over the world.
Building a StoryBrand: Clarify Your Message So Customers Will Listen – Written by best-selling author Donald Miller, this book offers a “revolutionary method” to better connect to your customers and gain a competitive advantage. It walks you through the seven different story points that all people respond to in the real world. The book includes real examples that you can apply to every area of your marketing campaigns.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly – Don’t let the long name dissuade you from picking up this book! In a world of evolving technology, it’s a must read that focuses on using web-based media to deliver marketing campaigns more effectively.
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
