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Marketing Specialist Resume Samples
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6-10 years of experience
Managed and maintained large packaging clients with over $10M revenue / sales for credit union and bank customers. Led weekly product / production meetings; assisted with special client services projects. Participated in introduction calls with client manager. Assisted with training for new specialist hires.
- Initiated discussions of add-on benefit opportunities with clients, producing over $1M in sales revenue.
- Partnered with sales and training teams, strengthening client relationships and generating new revenue opportunities.
- Coordinated all direct mail campaigns for accuracy, execution and follow up.
- Maintained accurate input of system information, receiving and processing client data.
- Created and provided marketing material and mail event production timelines for clients.
- Produced timely and accurate client promotional event marketing pieces, utilizing all checklist and quality assurance tools, ensuring ad accuracy and timely launch of campaigns.
0-5 years of experience
Designed creative concepts used by sales team to secure multi-million dollar long-term business.
- Drafted company marketing materials and responses to RFPs.
- Wrote scripts and supervised post-production of client TV, radio, and web advertisements.
- Researched and prepared briefings on sales prospects.
- Managed company social media presence.
- Composed submissions to judges for projects which won major industry awards.
0-5 years of experience
Wrote articles for products and wrote daily news on the official website
- Conducted project researches on consumer preference and made records
- Advised customers on marketing project and built connection with each other
- Arranged customized marketing project to reach the target
- Managed Facebook of different products to increase the exposure
- Participated in comprehensive forums to increase the flow of website
- Collected data of potential customers for different projects
- Implemented Yahoo Knowledger to provide information for potential customers
0-5 years of experience
- Increased key audiences by 30% over first year using market analysis & metric tools.
- Directed five social media campaigns for RSP clients on Facebook, Twitter, and Foursquare.
- Researched potential clients and crafted a database with over 6,000 leads.
0-5 years of experience
- Relaunched [company name] as a global brand on social media platforms and launched the [company name] Instagram account
- Collaborate with different marketing channels, PR and the events team to develop the social media content calendar and overall strategy
- Support event execution and leverage content for US, Europe and China business units
- Improve customer and prospect campaign delivery to achieve personalized targeting, optimized delivery and enhanced reporting
- Grow the database with qualified researched leads in the U.S, Europe and China and increase eligible responses
6-10 years of experience
Amended, revised and redeveloped campaigns in accordance with feedback from clients
- Planned, devolved, and led complex projects from inception through completion
- Managed proper implementation of different digital marketing tools and techniques
- Effectively utilized marketing strategies to raise check averages in stores
- Worked out analytical data from national reports for identifying customer purchase objectives
- Fostered relationships with local organizations such as medical offices and schools
- Managed large volume of research with high accuracy and organization
- Oversaw traffic management like creative print, advertising, web and press opportunities
0-5 years of experience
Lead strategic development and implementation of brand communication strategy in order to maximize profitable growth and brand image.
- Ensure brand consistency in image and image and messaging across the region.
- Reduced marketing costs 10% by negotiating vendor contracts and centralizing production and shipping of materials in order to increase efficiencies and maximize savings.
- Lead agency relationships to ensure maximum return on investment.
0-5 years of experience
Develop and implement promotional campaigns to create revenue opportunities and maximize value of advertising.
- Promoted in 2014 from Branch Marketing Specialist to Global Marketing Specialist to contribute marketing strategies across company’s 11 divisions globally
- Work with senior management to develop and execute a comprehensive marketing strategy
- Use creative written and oral communication skills to optimize the value of every promotional effort
- Monitor trends in industry, competitive landscape, and social media to inform existing material and create new material
- Work with multiple cross functional teams including Sales, Research, Technical, and Marketing to develop effective advertising material
0-5 years of experience
- Procured 2,000+ in-store marketing (ISM) signs for 133 Canadian English and French stores for Entertainment, Electronics, Toys, Sporting Goods/Luggage, Home Improvement/Automotive, Beauty and Grocery categories, managing dozens of projects simultaneously, each with individual timelines and budgets.
- Strategized with cross-functional teams to build sound store execution processes for all in-store marketing materials. Delivered superior guest experience by visiting stores to provide expert ISM execution.
- Approved pre-press functions, including content and color reviews/specifications to adhere to Target’s consistent brand, message and package standards. Researched and prototyped print solutions, working with multiple print vendors simultaneously from initial concepts to final approved files.
- Collaborated with internal and external vendor, agency and colleague partners (international and domestic) to develop and execute high visibility in-store promotional and inspirational marketing signing.
- Generated and managed purchase orders using SAP; created, updated and communicated timely estimates to manage project finances, staying within five percent of budget.
- Led ISM’s Fast, Fun and Friendly (FFF) Committee, creating and managing events to foster Target’s employee culture, including team building and community volunteer events. Directed committee meetings to collaborate with fellow team members ideas and strategies for future events; communicated upcoming events to ISM team (100+ employees), as well as meeting recaps to committee.
0-5 years of experience
Developed and managed multiple client production calendars to ensure timely execution of marketing campaigns, from signing of the contract through launch of the program
- Served as liaison for major accounts with Account Executive and as direct contact for clients in the southeast
- Key items on the production calendar included leading launch call with client, developing and producing marketing materials (brochures, posters, banner ads, newsletters, product pages, and e-mail campaigns), and coordinating with the training department
- Maintained accurate system set-up of campaigns, ensuring all systems of record are in sync
- Proactively identified areas of risk, concern, or client sensitivity and escalated risks as appropriate
- Partnered with Team Analyst to review and monitor KPI’s such as campaign performance, response rates and participation levels
- Maintained campaign relationship with client post launch to assist with enrollment questions, resupply of marketing materials, and resolving customer benefit issues
- Worked in the termination process to attempt to save clients from terminating
6-10 years of experience
- Implemented a global system of web optimization strategies across top clients integrating Google Adwords, Places, smart site content, Social Media and branding across all platforms
- Conceptualized, developed and maintained over 20 extensive websites, integrating interactivity, content management, Search Engine Optimization and Social Networking.
- Directed and performed regular analysis of Social Media Operations
- Continually performed research to identify and analyze target markets and trends
- Designed weekly and monthly email campaigns for audiences of over 25,000 accounts.
- Designed dynamic print ads, point of sale pieces, meeting planners and marketing proposals for more than 20 leading travel and entertainment industry clients.
- Integrated and complied with brand standards when called for.
- Oversaw development of print materials from initial branding to final presentation.
- Coordinated large scale events for art exhibitions.
0-5 years of experience
Devise and implement strategic marketing methods that aim to generate high-quality leads
- Contribute to the [company name] blog
- Provide incoming leads with “Inbound Marketing Assessment”
- Qualify leads to help further prospects along in sales cycle
- Analyze data from previous and current marketing campaigns to improve future results
- Create automated lead nurturing campaigns using HubSpot
- Unify sales and marketing to improve close percentages and retention rates
0-5 years of experience
Federal government clearance for usage of Yardi Voyager Systems used by HUD for sensitive documents.
- Analyzed market and property conditions to develop a marketing strategy for the pricing and disposition of each property, working with property inspections, property conditions reports, appraisals, broker price opinions or information provided by the Neighborhood Listing Broker.
- Performed daily review and regulatory compliance daily to ensure established metrics are reached.
- Approving, executing and returning the HUDs in advance enough time for the closing agent to perform the closing.
- Provided strong and consistent verbal and written correspondence to field service managers and closing agents
- Consistently provided updates and follow-ups regarding the property listing.
- Managed an inventory of properties on a daily basis to ensure that causes are listed correctly and reanalyzed accurately and timely to eliminate the development of aged inventory.
- Performed weekly reviews of all listings to ensure that disclosures, photos or other documentation are posted accurately
- Entered data accurately and timely into HUD and Ofori systems and databases.
- Managed calls and other communications from buyers and real estate agents on a daily basis to answer questions and resolve problems related to properties in the inventory.
- Assigned the New Acquisitions for 5 states (AL, FL, GA, MS & PR.)
0-5 years of experience
Collaborate in the planning, development, and management of the regular (monthly/quarterly/annual) marketing and promotional efforts for the company
- Work closely with advertizing agency to properly plan nationwide promotions and various point of purchase
- Conduct market research to plan future direction, including surveys and competitor research
- Manage all aspects of print production, receipt, and distribution to over 300 Yogurtland stores worldwide
- Work closely with the Operations team to unify all operational aspects with the marketing brand voice
- Host webinars and training videos to communicate nationwide promotions to 180+ franchisees
0-5 years of experience
- Manage all aspects of three company websites as web administrator
- Redesigned the Missouri CLAIM website in my first month with the company
- Design and edit various marketing publications from white papers to brochures and booklets
- Create logos to brand programs
- Write news releases to promote insurance-related events around the state
- Created a file management strategy to provide a better way to archive and retrieve documents in the marketing system
0-5 years of experience
Developed and maintained a constantly evolving, multifunctional website for customer reference in regards to a $2 billion acquisition of AT&T services in Connecticut. Areas of focus included frequently asked questions, informative pamphlets and instructional videos to ensure a positive customer experience.
- Conceptualized retention marketing campaigns and communications to existing customers. Reported and analyzed results of marketing collateral including email, direct mail and bill media.
- Collaborated with external creative agencies to produce and distribute marketing material to engage and inform a multifaceted audience of over one million.
- Negotiated and managed an exclusive communications sponsorship contract with the University of Connecticut Athletic Department. Facets included interfacing with University personnel to organize game day promotions, creating advertisements to fit the confines of University guidelines and followed up by reporting results and feedback to internal senior leadership team.
0-5 years of experience
Perform complex design, layout, planning, composing, assembling and output of electronic files for prepress preparation.
- Create packaging and packaging artwork for all bedding products developed by ATC for multinational accounts including Walmart, Target, Amazon, Macy’s, Kohl’s and Bed Bath & Beyond.
- Plan, communicate and execute attractive, eye-catching packaging and marketing collateral in a fast paced work environment with fast turn around and tight deadlines.
- Interior design experience with our NYC showroom. Help design a large showroom to display new products.
- Work directly with product development team to generate artwork for pillow bags, mattress pad packaging, various marketing collateral and advertisements.
- Photography and retouching of products for packaging artwork, online retailers, and marketing initiative.
0-5 years of experience
Handle the creation, growth, and deployment of 24 internet marketing campaigns
- Knowledge of Google Analytics and the latest SEO/SEM tools to increase quality traffic, lead conversion and ROI
- Optimize page titles, meta tags and descriptions to improve site performance
- Familiar with WordPress, Drupal and Sitecore content management systems
- Expert of Google Adwords and BingAds for PPC optimization
- Basic knowledge of HTML and CSS
0-5 years of experience
Design political campaigns and governmental affairs events flyers, billboards, and advertising posters as well as invitations formats, internal documents, and logos
- Participate as support staff on local government cultural and social events such as fashion shows, and presidential visit of Felipe Calderon ( Mexican highest authority at the time)
- General office duties such as Data Entry, Customer Service, filing and document processing as required.
- Maintain archive of images, photos, or previous work products; edit them as required for future purposes.
- Develop graphics and layouts for events illustrations, logos, and Internet websites.
- Review final layouts and suggest improvements as needed.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
0-5 years of experience
- Organized company events
- Advocated programs such as AHA and United Way
- Used laptop computer to record Asset/Project Management Minutes on a monthly/quarterly basis.
- Centralized inventory as well as recorded/monitored employees who were in need of items.
0-5 years of experience
Assisted with category specific tab, email media advertising programs and execute on timelines to ensure tasks are completed.
- Manage coupons for tab and online media such as getting all necessary data for coupon and SKU’s inputted for download.
- Manage relationships with merchandising department to get all information needed for promotional pieces and any other information needed for ads.
- Ran weekly reports to help with sales and ending weekly sales for upper management.
- Prepare for weekly meetings for upper management and executives for marketing department as well as other executives for other departments.
- Manage all stages of building an ad with proofing and executive changes from each proof, check for errors and confirm all information is correct until ad reaches print stage.
- Updated Content Management site with description of products along with pricing and images of merchandise.
- Marketing contact between contractors, who builds ads, provides accurate detailed information for signage as well.
- Managed email content for email team to create end of week email blasts a long with content to be used for signage.
- Sent out update to communicate on-going projects for all marketing channels, regulated changes and up kept edit changes.
0-5 years of experience
- Initiated contact with customers; set appointments for estimator
- Responsible for assigning tutor to students
- Maintained customer service records and contact forms
0-5 years of experience
Serve as a link between the Latin American Division and Corporate Marketing.
- Consolidate project information (scope of work, contract amount, project team, etc.) of all Latin American projects by consistently meeting with Project Managers in the Jacksonville and Mexico office.
- Convert the above information into project profile webpages with internal marketing softwares and Abode In-Design.
- Reinforce and perfect proposals and presentations in Spanish and ultimately Portuguese.
- Assist Corporate Marketing with the mission of “Internationalizing” Haskell’s webpage thru heavy market research.
- Create newsletters and blog postings about new insights the company has accomplished in the Industrial Division.
0-5 years of experience
Develop, implement and manage comprehensive digital and social media strategies with the Marketing team for BBB serving Chicago and Northern Illinois using Facebook, Twitter, Pinterest and LinkedIn.
- Create engaging content for social media accounts, BBB Blog, newsletters and press releases that supports the BBB’s online presence.
- Use analytics to track social media engagement.
- Assist in planning and organizing periodic fundraising events and publications.
- Assist with design of in-house marketing collateral (advertisements, infographics, programs, brochures).
0-5 years of experience
Develop and implement lead nurture campaigns
- Maximize marketing spend and exposure with industry memberships and sponsorships
- Lead execution for events and industry conferences
- Oversee landing page design and updating website content
- Contribute in developing corporate advertising and managing google adwords
- Collaborate and develop marketing content for collateral and sales support
- Key advocate for marketing automation tool (Pardot) and spearheaded implementation
- Manage and support speaking engagements and thought leadership opportunities
0-5 years of experience
- Handled inquiries by phone and in person
- Networked for club at collaborative meetings of non-profits coalition
- Interacted with public at events, raising community awareness of our programs
- Utilized Donor Perfect, performing data-entry, database up-keep and creating reports
0-5 years of experience
HTML conversion of corporate and client assets using email best practices.
- Rigorous quality testing for email rendering utilizing tools such as Litmus and submission to QA departments.
- Content creation and management for company website, The Medical Bag.
- Organized data appends with external list houses such as HealthLink and Cegedim.
- Technical lead in migration/upgrade from Eloqua 9 to Eloqua 10, cross team communication and testing to ensure background processes and existing functionality were in place.
- ESP based target list hygiene and segmentation to ensure CAN-SPAM policies are adhered to.
- Transitioned company from a shared IP range for email deployments to a dedicated sending domain, DKIM/Domain Key verified.
- Legitimized sending practices and performed data hygiene on physician database.
- Organized RFP initiative to evaluate other ESP vendors to ensure the marketing team is operating with the most efficiency utilizing the best tools for the job.
0-5 years of experience
Coordinate with vendors as the key contact on the bidding, production, and inventory of promotional
materials
- Proofread sample materials during the development phase, including the product catalog
- Coordinate sample materials for new product releases
- Assist in the design of sample materials
- Determine yearly budgets for sample materials
- Determine timelines for the development and execution of sample materials
- Prepare cost analysis for projects to determine pricing
- Give presentations to distributors regarding sample materials
- Support customers from the purchasing process through assisting sales team and distributors
- Interact with customers, provide product knowledge, and address inventory/availability questions
0-5 years of experience
Promoted from Hospitality Casino Host to Marketing Specialist
- Plan, implement and monitor various marketing programs and functions with emphasis on creation, design and execution of special events, tournaments and promotions within specific budgetary parameters.
- Coordinate closely with cross-property departments’ team members ensuring timely and effective execution of special events including Banquet Catering & Sales, Casino Marketing, Hotel Operations and Player’s Club.
- Interface with Advertising and Entertainment for promotions, special events, customer incentives, media needs, and all advertising including signage and collateral materials.
- Create and execute all concert Will Call and ticketing practices for Entertainment venues.
0-5 years of experience
Work directly with Marketing Director to improve media and marketing efforts
- Create content for social media platforms (Facebook, LinkedIn, Pinterest, Instagram, Blog)
- Research and write content for company websites for lead generation
- Coordinate with executives to create marketing brochures and press releases
0-5 years of experience
Planning, design and implementation of complete web sites.
- Responsible for design, site structure (information architecture), and daily maintenance of global websites and many of its localized sites.
- Design with standards compliant code with emphasis on browser compatibility, accessibility, and search engine optimization.
- Performed regression, integration, platform and performance testing to certify the stability and usability of software systems.
- Developed and executed test programs that helped improve accuracy of QA results.
- Build Marketing and Print Collateral for client like brochures, AD’s, banners, logos, corporate videos and presentations etc.
- Touch base with several thousands of customers with mailer campaign and evaluate campaign success rate by analyzing the monthly sales reports. Used tools like maxemail, Omniture, Google Analytics etc. for this purpose
- Designed and developed user-friendly interface for on-line programmers like web-driven e-mail and multimedia systems
- Responsible for designing and developing promotional materials like email marketing, banners, creation of adverts and supporting print material
- Performed the responsibilities of maintaining quality assurance of finished websites including the validation of links
- XHTML, CSS coding, JavaScript front-end development, image editing, basic SEO and analytics reporting.Four small projects which I have done on web dev/design and testing. It was remote. Work will be send to me as and when it comes. Not a continuous work.
6-10 years of experience
- Design and direct custom identity logos, print advertising, marketing materials, consumer packaging, magazine ads,murals, posters, corporate exhibits and web graphics.
- Implement job order with print vendors and negotiate price while quality control is maintained.
- Guide marketing programs which include both print and web marketing.
- Extensive knowledge of pre-press, scanning, color corrections, proofing.
0-5 years of experience
[company name] is a global leader in labeling and packaging material and solutions, with operations in more than 50 countries. I was brought on board to implement Salesforce.com across the organization and manage and execute integrated marketing campaigns to increase sales revenue.
- I implemented Salesforce.com, which is changing the way we manage and interact with our customers. To make the tool more compatible with our two different businesses I created customized objects by performing detailed analysis of business and technical requirements. In a span of one year the usage of the tool increased by 20%; giving us great insights into our customer data
- I created and executed integrated digital marketing campaigns to launch 2 new products and helped generate revenue of $2.5M in a span of one year
- I helped increase the organic website traffic by 30% by redesigned the information architecture for the site that improved user experience and by launching inbound marketing campaigns
0-5 years of experience
Recommended merchandise to customers based on the area and needs of the client
- Route management
- Inventory control
- Manage cash with electronic balance sheet
- Purchase products from wholesaler to replenish inventory
0-5 years of experience
Create and send product releases
- Update and create content for website
- Manage various social media outlets
- Create marketing material for different advertising needs
0-5 years of experience
Managing in store marketing materials
- Create a compelling and exciting visual presentations
- Auditing in store marketing and presentations on sales floor
- Providing a customer first experience
0-5 years of experience
- Marketing management, sales analysis / support, supervisor to administration
- Analyze and interprets sales statistics, produces sales reports for department review. (Navision & Excel)
- Technical dispatch lead with project coordination of teams and product
- Creates marketing materials for sales and marketing events (Adobe)
- Coordinates and manages marketing events and projects
- Maintain data entry and manage customer and service databases (CRM)
- Responsible for memberships, sponsorships, and gifts
- Support of global marketing teams for uniformity of company message
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[Marketing Specialist]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
