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How to Format a Director Of Marketing Resume
Typically, we recommend that job seekers use a work history-based format like the chronological or combination resume to write their resume. These formats help you highlight steady employment, career progression and job-related skills. There are rare circumstances like less than three years of related experience, a recent career change, or a lengthy work gap that lend themselves to a skills-focused approach with a functional resume. We created two sample candidates with similar experience and knowledge to demonstrate how to use these formats.
Candidate A uses the chronological resume to create a detailed timeline of 13 years’ worth of previous jobs and related accomplishments. This resume can show their progression from copywriter to strategist to marketing director. The chronological format has the added benefit of being the most recognizable, easy-to-read, and applicant tracking system (ATS) friendly layout.
Candidate B uses the functional resume to highlight their marketing and account management accomplishments. We usually recommend this format for entry-level job seekers, but Candidate B strategically uses this format to demonstrate their ability to manage in-house and third-party marketing campaigns across multiple channels like social media, audio, video, print media and online.
Chronological Resume
- 13 years of experience
- 3 years at this job
- BA Media Studies and Communications
Work History
Marketing Director, Summer Sunshine Agency
June 2020 – present, St. Louis, MO
- Partner with practice leaders to develop short and long-term strategic business development goals, review leads, set targets and provide progress updates.
- Lead client and competitor research, including trend analysis, capital projects, long-term development plans review and portfolio review for potential partnerships.
- Assist with third-party client interviews and kickoff meetings to guide messaging and presentation.
Functional Resume
- 12 years of experience
- 1 year at this job
- MBA Business Development
Professional Skills
Marketing
- Maintain the firm’s brand, marketing collateral, website and social media presence.
- Develop and maintain close relations with international teams to adapt global campaigns to meet local cultural expectations.
- Coordinate with product marketing, growth marketing, public relations and communications to ensure consistent messaging across all public-facing brand channels.
Account Management
- Collaborate with clients to create track outcomes, messaging guidelines and campaign strategies.
- Maintain marketing budgets and collaborate with finance to process invoices for freelance photographers, designers and campaign consultants.
- Lead client and competitor research, including trend analysis, marketing strategies and portfolio reviews.
Director Of Marketing Resume Samples
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10+ years of experience
Responsible for the development and management of national B2B Mobility CRM & Demand Generation marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking. Manage a small team of marketing professionals focused on executing national campaigns including (but, not limited to) email, direct mail, database marketing, and digital marketing.
- Successfully yielded >$950M/year in new LTV revenue via Vertical-based acquisition and demand generated product sales activity in key distribution channels, i.e. Online, COR stores, etc.
- Reduced churn by 15+bps within the Small Business & Enterprise-level embedded base via targeted CRM initiatives; significantly boosting YoY revenue savings.
- Decreased annual marcom costs ~65%, while increasing penetration, by enhancing our overall E-mail gathering, cleansing, and distribution strategy.
- Utilized ‘Big Data’ predictive modeling to launch effective, targeted, real-time trigger e-mail marketing program. Achieved ~20% reduction in churn among high-risk Small Business clients.
- Created a specialized B2B Retention Save Desk, producing $21M+ in annual revenue savings.
0-5 years of experience
Successfully designed, staffed, leased and managed the company’s first two multifamily developments totaling 386 luxury
market-rate apartments, 60 state-regulated affordable apartments and 10,000 square feet of premier amenity space;
- Positioned company’s residential brand to complement and leverage renowned reputation in the industrial real estate market through strategic messaging to brokers, media, investors and clients;
- Secured a $51.5 million construction loan by managing communication between Lender, Legal and Leasing teams;
- Maintained respective 95% and 97% residential and commercial portfolio occupancy through active marketing and leasing;
- Acted as a brand ambassador of the firm at client events, trade shows, conferences and award presentations;
- Conceived and produced content for various RFP submissions, managing Finance, Architecture and Acquisition teams;
- Enhanced firm’s online platform through website redesign, user-centric functionality upgrades, targeted social media
0-5 years of experience
Returned to basics with creating an exciting gaming environment from the ground up.
Created and established opening ad campaigns for a new poker room, bingo hall that doubled as an event/entertainment center and a cocktail bar.
- Conventional direct mail introduced with 27% – 48% redemption
- Produced bus analysis to determine profitability
- Established multi-media campaigns achieving maximum exposure for new branding and logo identity – also introduced graphic standards
- Implemented proformas and event recaps to analyze profitability
0-5 years of experience
Developed entire marketing program including website, budget and measuring matrix, marketing materials, email blast, corporate events, direct mail and trade show.
- Created and launched a highly successful Physician Referral Marketing Program in a 9 location Audiology practice.
- Incorporated Social Web Networking into overall Audiology and Speech Therapy marketing scheme.
- Established goals and measurement reports.
- Increased Lead flow 42% while decreasing CPL.
- Recognized for Healthcare Marketing excellence winning several Aster Awards.
0-5 years of experience
Managed the marketing function with emphasis on championing the brand and expanding the customer base. Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy. Serviced more than 30 Loan Officers in over 11 states with advertising and marketing materials.
- Branded [company name] as the number one rehab hard money-lender with no market presence to a leader in its field by increasing sales of more than $40 million in the first year.
- Managed sales and marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction.
- Achieved sales objectives and profit margins totaling $105 million in annual sales volume.
- Built up search engine optimization (SEO), created meta-tags, and tracked and reported progress.
- Developed e-mail campaigns to generate sales.
10+ years of experience
Produced precision targeted marketing communications backed by accurate, timely internal reporting and analysis. Utilized understanding of buying motivators and influences to work with product developers to create unique and differentiated marketing and advertising solutions designed to expand customer base and increase revenue. Responsible for strategic planning, gaining approval for and implementing marketing strategies to achieve financial objectives. Supervised Marketing Coordinator and Production Artist.
- Created direct mail campaign for product launch that resulted in $1.5M revenue stream.
- Designed and maintained company website. Developed direct mail piece that was successful in driving potential clients to the site.
- Wrote jingle and produced CD that served as key component in the success of a client meeting.
- Developed unique promotions for exhibit booth that generated 1,500+ leads.
- Greatly reduced printing costs by moving function in-house.
- Wrote speeches, designed PowerPoint presentations, and developed promotional strategies that generated large audiences, resulting in rave reviews at conferences as well as enhanced personal brand of company president.
0-5 years of experience
Marketing Director for Industry leader in outsourced affiliate marketing programs for online
companies, with a growing presence in other online marketing services. Successful IPO. Responsible for new client lead generation & qualification, corporate branding and competitive positioning.
- Created competitive positioning strategy and communications plan, directly resulting in increased sales at expense of competitors. Virtually all competitive bids won over subsequent six-month period.
- Developed a series of integrated marketing programs, utilizing targeted list development, direct mail,
- Grew customer base over 280%, increased revenue 392% during tenure.
- Created corporate branding standards and comprehensive positioning messages.
- Managed department and staff of up to 16 direct and indirect reports.
0-5 years of experience
Member of 14-person Hospital Operating Council, overseeing daily administration and overall policies of 800+ staff
(222-bed regional medical facility)
- Developed and implemented internal, community, and public relations programs
- Developed and implemented marketing, communication and advertising plans for hospital and subsidiaries
- Managed media relations and served as hospital spokesperson
- Managed editorial, design and production of communication tools (including advertising, reports, monthly
- Coordinated development efforts including grants and planned giving
- Managed Marketing Department budgets and staff
6-10 years of experience
Directed the marketing and advertising efforts for $1.2 billion integrated healthcare system with five hospitals,
40+ medical specialties, 15 primary care centers, several health plans and over 400 physicians.
- Promoted to Director of Marketing in 2003 after serving as senior marketing manager.
- Developed strategic marketing plans for cardiology, women’s services, oncology, wound care, primary care,
- Led marketing team of service line and health plan managers, and effectively managed annual budget in excess of $3 million.
- Partnered with senior level executives to achieve business goals.
0-5 years of experience
Oversaw multifaceted marketing campaigns for five departments, collaborated with executives to develop a vision for each, designed and wrote copy for each campaign and identified ideal medium for presentation
- Collaborated with Executive staff to develop digital and print media for enhancing and promoting the brand, increased consumer awareness of the Y, optimized online presence and developed personal and social connections to relevant audiences
- Managed social media accounts for the brand and maintained over 20% growth over one year
- Collaborated with Executive staff to maintain brand message consistency and integrity through copy editing,
- Coordinated and cultivated mutually beneficial relationships with community partners such as media outlets, advocacy groups, and businesses to maintain relevance and significance in a dynamic market
- Planned and attended outreach events to represent the brand and live its mission
Director Of Marketing Resume FAQ.
What should a marketing director put on a resume?
To help your resume summary, work history and skills sections stand out, follow these writing tips.
- Quantify your accomplishments: Hiring managers can better analyze your qualifications if you back your resume with data. “Oversaw a $250,000 online marketing campaign that generated an estimated 1.2 million in revenue” is more informative than “Boosted annual revenue with a new online marketing campaign.”
- Find and focus on relevant experience: Companies have unique requirements. An online tech company may request SEO and SEM experience, while a traditional retail environment will request third-party brand marketing and data analysis. Carefully scan a job post to ensure you highlight the relevant experience the employer is seeking in your resume.
- Tailor your resume summary: Most hiring managers skim a resume for seven seconds — if you can’t pull them in during those precious seconds, you could lose their interest. Write an impactful resume summary that demonstrates one core accomplishment with quantifiable metrics to pique their interest.
- Focus on technical marketing skills and social soft skills: The most effective marketing directors demonstrate effective social skills like strong written communication, collaboration and team management skills. Your resume should feature these along with technical skills like project management software and customer relationship management (CRM) knowledge.
To see real-world samples of these tips at play, visit our resume examples.
What skills do marketing directors need?
These marketing director skills will add impact to your resume:
- Search engine optimization (SEO) keyword strategy and implementation
- Search engine marketing (SEM) campaign strategy and analysis
- Project management
- Campaign management
- Data analysis
- Content marketing
- Branding.
- Create and implement brand marketing guidelines
- Funnel management
- Team management
- Budget allocation
Hiring managers also want candidates with strong leadership and interpersonal skills. You can find a master list of the most commonly requested soft skills here.
What are the top three responsibilities of a marketing director?
Marketing directors are responsible for the creativity and execution of brand-related marketing strategies. Your top-three responsibilities for accomplishing this goal include:
- Design and implement comprehensive marketing strategies to increase public awareness of the company’s products and services.
- Supervise marketing employees related to editorial, design and development.
- Produce seasonal campaigns or promotions in response to quarter or social trends.
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
