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Promotions Director Resume Samples
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6-10 years of experience
Implemented multi-purpose promotions on a minimal budget designed specifically to create brand awareness, generate leads, and facilitate community involvement with the Resorts
- Marketing departmental support to include creating promotional and advertising pieces, designing the corporate brochure and creating a new-hire presentation
- Establish relationships with community vendors and utilized media contacts to create brand awareness
- Transitioned the activities department into a functional, well organized, enjoyable activities center
- Establish relationships with outside vendors to help create a diverse group of activities designed to involve the community in our events
- Created a weekly calendar of activities for owners and guests to participate in including crafts, games, various family friendly events, and scheduled van trips to area attractions
- Managed a staff of 15 people across 3 resort properties
- Managed budgets for each property ranging from $10-20K per year
0-5 years of experience
- Planned and executed unique on-air & web based promotions/contests, resulting in substantial growth of the listening audience as well as securing additional PR thru local media outlet news coverage
- Managed a detailed calendar of upcoming guests, appearances, contests, concerts and local sampling opportunities for clients, resulting in a substantial increase in advertising sales & community involvement
- Sought sponsorship opportunities as well as partnerships with local schools, businesses, charities & key leaders, resulting in increased station/brand awareness to a variety of demographics
- Worked with 104.3 WZYP Programming & Sales staff to increase station ratings, eventually becoming the most listened to radio station in the market & receiving the coveted #1 Arbitron ranking
10+ years of experience
Supervised and scheduled production and control room staff of 22 employees.
- Serviced numerous clients with on location lighting, sound and videography. Post production linear and non-linear editor using multiple platforms including Avid Media Composer, Media 100 and Final Cut Pro. Executed duties of audio voice over talent.
- Created commercial content from conception to air, copywriter and storyboard creator.
- Award winning producer of numerous commercial announcements, news opens and station wide community events.
- Performed hiring, scheduling and supervisor duties for production and control room personnel.
- Accountable for station promotions including maintenance of news, weather and sports brands, episodic promos and special series and events.
0-5 years of experience
- Grew event-driven revenue by 50% over a three year period.
- Captured over one-million weekly listeners by planning and executing promotional campaigns – up from 600,000 in previous years.
- Lead non-traditional revenue opportunities, bridging the business objectives of local and national advertisers with audience needs.
- Support local clients by driving traffic to their locations; increase point-of-sale opportunity through cross-promotional events.
- Manage PR; partner with community organizations on events for a mutual increase of awareness and message amplification.
- Supervise a team of twenty associates; direct the social media strategy and the publishing of digital content.
6-10 years of experience
Developed and implemented direct marketing strategies
- Initiated all promotional campaigns
- Developed branding and marketing strategies
- Created customized sales promotions
- Created sponsorship opportunities
- Forged relationships with media, clients and community organizations
- Designed non-spot revenue sales opportunities
6-10 years of experience
- Consistently hosted one of the top-rated Afternoon Drive radio shows in the market for nearly 8 straight years
- Used my imagination & research abilities to come up with fun & new ideas for station events & contests
- Used my leadership abilities to coordinate staffing & scheduling for all station events, remote broadcasts and appearances
- Used my social media skills to coordinate social media campaigns to promote station events & businesses
- Set an exemplary example as a positive role model for school children and the public through community affairs appearances including career days, anti-drinking/drug and anti-bullying initiatives
0-5 years of experience
Brand Ambassador for Television Station
- Liaison with event sponsors, promoters, station clients, and audience
- Develop promotional campaigns and imaging.
- Manage all station setup and take down of all grassroots events.
- Produce live events.
- Maintain and up-keep fleet of promotional vehicles for both Television and Radio Stations.
0-5 years of experience
- Assist Program Director in creation and texture of daily logs.
- Recruit, manage, schedule and train air staff.
- Afternoon drive host (3-7pm weekdays).
- Work with labels and promoters to negotiate ticket giveaways, meet & greets, etc.
- Write and produce commercials and station promos in a deadline driven environment.
- Outside sales as needed / time permitting.
0-5 years of experience
- Pitched, instituted and carried out promotional and marketing campaigns.
- Assisted with copy for commercials, contest and give-a-ways. I also conducted interviews and meet and greets.
- Participated in daily production of commercials and other on air information.
- Contributed to station website on a daily basis.
0-5 years of experience
- Handled clients and ensured that their needs and expectations were met
- Responsible for creating and implementing station marketing plans
- Perform the tasks of writing and delivering media releases for special events
- Supervise promotional staff and execute on-site events
- Handle full cycle of on-air promotions and contests from concept to implementation and follow-up
- Lead weekly promotion meetings with the promotion and sales department to generate revenue by designing, creating, implementing and executing sales promotions
- Responsible for maintaining and improving station profile and activities
- Provide guidelines to programming staff in establishing and working within promotional budget
- Handle tasks of maintaining station vehicles and imagining tools
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Promotions Director
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
